Best Practices in Video Marketing

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Our Speakers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Adam Naide leads overall strategy for Cox Communication's social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Adam is a regular speaker on social media topics at industry conferences, including SXSW, The Social Media Shake-Up and Social Media Insider's Conference. Follow him on Twitter, @adamnaide.

Jon Spenceley is the Community Marketing Manager at Vidyard, and is passionate about helping companies get the most out of their video. He's also cocktail connoisseur, amateur longboarder, and is moderately popular on Twitter. @JonSpenceley

Peter Fasano is the Managing Director of the North America, Social@Ogilvy group, named by the Holmes Report as the Best Digital Consultancy in the World for 2013. Peter serves as a Partner contributing to the North America Insights and Strategy cohort and leads key global social business initiatives. @pfasano

500 are watched on Facebook every day

- JeffBullas.com

Years of YouTube Video

Over 68% of viewers have shared a

video they have watched (on average)

- Demand Metric

raise the chance of your post being shared 75%- Smashing Pixels

Adding Video to your LinkedIn update can

Most networks incorporate video – Facebook, Twitter, Instagram, YouTube, etc.

Easy for your audience to share

Some networks even auto-play!

Social Video

Tips for Engaging Social Video:

Keep it short – Instagram & Vine are short for a reason

Have a compelling splash screen

Take advantage of calls-to-action – lead people back to your site!

Know your audience – no two networks are the same

Don’t make video for the sake of making video!

Social Video

Additional Resources from Vidyard to Help

The Video Marketing Handbook

Vidyard Video Marketing Blog

www.vidyard.com/blog

Additional Resources from Vidyard to Help

www.vidyard.com/vmi

10

Video

Engaging with [ ] VideoInteractive InnovativeAlgorithmic

Creating [ ] VideoInteractive InnovativeAlgorithmic

Measure [ ] VideoInteractive InnovativeAlgorithmic

14

Video can be interactive

What

Coke Zero: Drinkable Commercial

How

Use second screens to enhance

traditional TVC

Shazam is an audio search

technology that enables the listening

of music or TV or Movie audio and

matches them with immersive

experiences.

Where

TV, Experiential, Cinema

15

Video can be innovative

What

IBM: A Boy And His Atom

How

Stop Motion Video Using a scanning tunneling

microscope, IBM researchers

captured the frame by frame

movement of 12 atoms

Where

Digital

16

Video can be algorithmic

What

IBM: Datagrams

How

Data+Instagram=Datagram Animators, designers and writers were

stationed at the US Open and worked with an

algorithm to customize each Datagram. After

uploading an animation with unique designs,

colors and music for every set, the team could

post it to Instagram less than a minute after

each set ended.

Where

Social

Three things for your video

strategy1. Tell interesting stories 2. Cultivate your audience3. Think full-funnel

Social can be used to drive awareness at a local level; integrate with larger initiatives

Campaign results demonstrate the

power and efficiency of social-first

video creative

• Delivered 4.6MM impressions

in Phoenix

• Extremely low cost per video

view ($.03) even compared

against entertainment

(TV/Movie) vertical benchmarks

• Avg. video view was 13

seconds – and 50% watched at

least half of video

18

Video of live “Buffering Stunt” in

Phoenix was shared to social

channels and promoted on

Facebook

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Our Speakers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Adam Naide leads overall strategy for Cox Communication's social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Adam is a regular speaker on social media topics at industry conferences, including SXSW, The Social Media Shake-Up and Social Media Insider's Conference. Follow him on Twitter, @adamnaide.

Jon Spenceley is the Community Marketing Manager at Vidyard, and is passionate about helping companies get the most out of their video. He's also cocktail connoisseur, amateur longboarder, and is moderately popular on Twitter. @JonSpenceley

Peter Fasano is the Managing Director of the North America, Social@Ogilvy group, named by the Holmes Report as the Best Digital Consultancy in the World for 2013. Peter serves as a Partner contributing to the North America Insights and Strategy cohort and leads key global social business initiatives. @pfasano

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