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EDTECH 506  – Week 4 Assignment  – Rick Robinson

Justification Activity

1.  Your users and the assumptions you make about them (such as age, reading level, and

assumed skills). 

The users are 11-12th

graders in high school and the age range is between 16-18 years of 

age. The reading level should be at grade level. The skills that learners should possess are

basic drawing and be computer savvy.

2.  Why you think your solution will work; include at least two ideas from the book,

including page numbers and your interpretation of the passage used.

The following is a list of the images created followed by an explanation of the fonts used

and the treatments applied.

a.  Art:

Creating this typography was more difficult to accomplish than anticipated. The reason is

that using only type without color to describe the concept of art is confining and

restrictive. Regarding the process, initially I had just the word art spelled out without the

heart placed in the center. After searching through various types of fonts I found one of a

heart located in the Webdings section. The following is a list of what was used:

  A  – Showcase Gothic, Regular, 400 pt., 120 leading, 152% horizontal scale

  r & t  – Georgia, Regular, 175 pt., 120 leading, 127% horizontal scale  Heart  – Webdings, Regular, 175 pt., 120 leading, 132% horizontal scale

b.  Paint:

The word Paint was created using the Mistral/Regular font with varying sizes of leading

and horizontal scaling. Each letter was placed separately on the palette. This was done

because when the letters were combined into a single line of text it did not give the

illusion that the word was painted. The separate letters were then connected to each other

which gave the illusion that someone actually painted it.

  P  – 300 pt.  –  96 leading, no horizontal scale

  A  – 175 pt.  – 120 leading, 142% horizontal scale

  I  –  185 pt.  – 120 leading, 123% horizontal scale

  N  – 175 pt.  – 120 leading, 137% horizontal scale

  T  –  185 pt.  –  120 leading, no horizontal scale

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In addition, the background design was created using a mixture of font families including

Showcard Gothic, Calibri, Calisto MT, and Wingdings. The specific font characters used

were commas, apostrophes, tildes, and periods. These fonts were horizontally scaled and

numerically transformed in varying percentages and degrees in order to create a

splattered paint effect.

c.  Instruction:

For this word, I decided to use a serif font with a smaller x-height (Cambria  –  100 -

Regular) because in Times New Roman the dot (not listed as an ascender but should be as

it “rises above its body”) at the top of the letter (i) there was too much distance which

made it difficult to align with the smaller text (Calisto MT  – 11  – Regular) that is

positioned on the top of the main word (p. 231). The reason that the smaller font was

sized at 11 points was because “any serif type 10 points and lower can be difficult to read

on a computer screen” (p. 233). The following is a breakdown of the font/treatments used

in the design.

  Instruction  – Cambria, Regular, 110 pt., 120 leading

  Small Text  –  Calisto MT, Regular, 11 pt., 120 leading, 107% horizontal scale,

69% transparency

  Small Blackboard (above the last (i)  –  a period)  –  Cambria, 300 pt., 180%

horizontal scale

  Keyboard, Mouse, and Cam  – Wingdings, Regular, 35 pt., 120 leading, 73%

transparency.

d.  History: This was the most difficult word to create which fully ‘expressed the

meaning’ of the word to the viewer (p. 245). My initial design for this word

resembled a timeline with the word on top and dates riding along the timeline on the

bottom. But after a few minutes of work, I realized that I was using a non-font to

create the timeline not to mention the fact that the end result was not attractive. After

a few pathetic iterations I settled on a mixed font format for the main letters (Calibri

and Showcard Gothic 100 pt.) and small text (Calibri 15 pt.) for the historical dates.

  h, s, o, r   – Calibri, Regular, 110 pt., 117 leading, 125% horizontal scale, -2 space

preceding paragraph.  I,T, & Y  – Showcard Gothic, Regular, 110 pt. 117 leading, 125% horizontal

scale, -2 space preceding paragraph.

  Dates  –  Calibri, Regular, 15 pt., 90% horizontal scale.

e.  What you learned from a user-test.

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The user mentioned that the letters R and T in the word ‘art’ were too close and should be

positioned more to the right. Also, in the original rendition of the Paint typography (not

shown) the

f.  The changes you will make based on your user comments (or create a revised image).

The R and the T in the word art was moved slightly more to the right side and more

separation was added between words. After completing this task,

References

Lohr, L. L. (2008). Creating graphics for learning and performance: Lesson in visual

literacy. (2

nd

ed.). Upper Saddle River: Pearson Education, Inc.