$50 off - Microsoft › files... · Please take time to greet New Members and First Time Attendees...
Transcript of $50 off - Microsoft › files... · Please take time to greet New Members and First Time Attendees...
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December2016
December&
JanuaryClassesOffered
60-HrOnlineCourseRegisterNow
InspectionWorld
EarlyBirdRegistrationEndsDecember16th!
Save$50offofIWregistrationifyousignupbeforeDecember16th!
HowtoRegister:Clickonimageabove,orYoumayregisterbyfax/mail,orDownloadableRegFormIW2017.pdf
Simplycompletetheformandsendittouswithyourcheckorcreditcardinformation.
Forassistancewithregistration,pleasecall(847)954-3188.
InspectionWorldisopentoregistered
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93HourClassAustintown,OH-Dec12-17Brentwood,TN-Jan9-14,2017
16HourResidentialRadon
MeasurementWebinar
LiveWebinar-Jan5-6,2017
CommercialClassLasVegas,NV-Jan26-28,2017immediatelyfollowingInspectionWorld
2016December
Reporter
attendeesonly.Anofficialbadgeisrequiredforadmittancetoallsessions,exhibitsandsocialactivities.
Registration/InformationDeskhours(AttendeeandExhibitor)locatedinBally'sConferenceCenter.Sunday,January22,2017—7:00am-9:00pmMonday,January23,2017—7:00am-7:00pmTuesday,January24,2017—7:00am-6:00pmWednesday,January25,2017—7:00am-4:00pm
PleasetaketimetogreetNewMembersandFirstTimeAttendeeswhenyoumeetthem.SharewiththemyourexperiencewithASHI.
DuesReminder
DearformerNAHImemberswhoarenowASHImembers,wehopeyouhaveenjoyedyourmembershipwithASHI.Thisisjustafriendlyreminderthatyourduesof$424.00areduebyDecember31,2016.
YoucanlogontotheASHIwebsiteatwww.ashi.orgwithyourmembernumberandpassword,scrolldowntothebottomofthepage,clickontheduesboxthatsays"paydueshere"andrenewyourmembership.YoucanalsocallASHIat847-
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What'sgoingonwithyour
chapter?Gotaneventcomingup?Somethinginterestinghappenatyourlastmeeting?Whatdidyoulearnabout?Wewanttoknowandwe'[email protected]
Here'swhat'sgoingoninachapternearyou...
January19,2017NorthernNewEnglandASHIChapterWinter
759-2820andpayyourduesoverthephone.Don’trisklosingyourmembership,renewnow!Ifyouhaveanyquestions,[email protected].
It’sAuditTime
EachyearinthemonthsofFebruaryandMarch,ASHIstaffischargedwithconductinganannualauditofContinuingEducation(CE)hours.Alistof300-400InspectorsisrandomlygeneratedfromtheASHIdatabase,includingatleastonememberfromeachchapter.MembersonthelistarenotifiedtoturnindocumentationsupportingtheCEhourstheyclaimed.(Certificatesofcompletion,invoicesandcertificatesofattendanceareaccepted.)
Ifthedocumentationdoesnotverifytherequirednumberofhours,theinspectorisplacedonadministrativesuspensionuntilheorshesubmitstheproperdocumentation.Ifyouhavequestions,pleasecontactJanetGeorgeorRussellKDaniels.
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SeminarTheYardSeafood&SteakRestaurantManchester,NHContact:TimothyRooney7ASHICEs
January27-28,2017NorthCarolinaASHIWinterEducationEventTarheelsBasementsConferenceRoomWinston-Salem,NCContact:LarryConway16ASHICEs
February5-7,2017HeartlandASHIWinterSeminarSportman'sLodgeBaudette,MNContact:BillOelrich8ASHICEs
JoeFerry,LLC
TargetProfessional
Programs
GuardianFinancial
HomeOwnersNetwork
Quill.com
LegalShield
Porch.com
MoverThankYou.com
HomeAdvisor
OneSourceSolutions
LibertyMutualInsurance
InspectionContracts.com
GEMMarketing
(ASHIstore.com)
BuildFax
ASHI@Home
CommonDeck
StairDefectsbyBruceBarker
AsanASHIhomeinspector,Iinspectdeckseveryday.Most
havemultipledefects,whichistobeexpectedonolderdecks.ButIalsofindseriousproblemswithrecentlybuiltdecks,whichislessunderstandable.Inparticular,Iliketofocusonstairs,becauseoftheroletheyplayindecksafety.
Indoorsorout,stairsareoneofthemostdangeroussystemsanywhereinabuilding.Fallsinvolvingstairscanresultinseriouspersonalinjury;that’swherethebigmoneyisforattorneys.Onadeck,stairsarethird(behindledgerdetachmentandguardfailures)intermsofnumberofinjuriessuffered.
StairsBuiltRightInteriorandexteriorstairssharealmostallofthesamerequirements.Ifanything,deckbuildersshouldbemorecarefulaboutapplyingcurrentsafetyandstructuralstandardstoexteriorstairsbecausetheyaresubjecttoenvironmentalconditionsthatmayexacerbatesafetyandstructuralproblems.
Butwhichstandardsapply?It’sbesttothinkofbuildingcodesasminimumstandards,notasthestandardsforcontractorswhobuildqualitydecks.Keepinmindthatevenwhenadeckcomplieswithalocalbuildingcode,thecodeofficialwhoinspectsitisnotresponsibleforensuringthatthedeckissafe.
Toimprovesafetyandtoreduceliabilityrisk,deckbuildersshouldfollowcurrentbestpracticesaspresentedinthelatesteditionofDCA6,theAmericanWoodCouncil’sPrescriptiveResidentialWoodDeck
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MillionaireInspector
Community
GOLDAFFILIATES
BusinessRiskPartners
CitadelInsurance
HomeInspectorPro
HomeGauge
HowToOperateYour
Home
InspectionCertification
Associates
KaplanHome
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LiftMaster
McKissock
OREP
Palm-Tech
Perma-Boot
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Software
ZAITrust
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3DInspectionSystems
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AllenInsurance
America'sCallCenter
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BNKInsurance
ConstructionGuide.Accordingly,Idefine“defect”asafailuretocomplywiththesebestpractices.Infact,sinceadeckthatpasseslocalcodeinspectionmaystillbeunsafe,IbelievethatDCA6shouldbethestandardtowhichalldecksarebuiltregardlessofwhatmightbeallowedbylocalbuildingcodes.
StringersBeforegettingintodeckstairdefects,let’slookathowDCA6recommendsthatstairsshouldbebuilt,startingwiththestringers,risers,treads,landings,andthecomponentsthatsupportthem(Figure1).WhenI’mevaluatingadeckstair,thisiswhereIstart...READMORE
Pre-&PostIW
ConferenceInfo
TAKEADVANTAGEOFTHESESPECIALTRAININGOPPORTUNITIES!
ARRIVEEARLYtoobtainadditionaltraining:AllPre-ConferencecoursesprovideASHICEs.RegistrationtoaPre-Conferencecoursedoesnotincludeaccesstothe3-dayIWEducationProgram:January23-25,2017.Eachcoursehasitsownindividualtuition.
2dayInfrared-CertifiedResidentialThermographerClass(16hours).Instuctor:BillFabian,VicePresident,MonroeInfraredTechnology,Inc.FridayandSaturday,January20th&21st,8am-5pm(16ASHICEs)Tuition:$595DISCOUNTEDPRICE:Classtuitionis$495withInspectionLasVegasRegistration(FullConferenceorConferenceEducation
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BostonEnvironmental
Brickkicker
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Protection
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Contactanyoftheabove
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thatyouareanASHI
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Wehavebeenworkinghardto
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registrationpackagesonly).SeeIWonlineregistration.
OneDayofSecretsRevealed(8hours).PresentedbyMikeCrowandMattSmithoftheMillionaireInspectorCommunitySaturday,January21,8am-5pmTuition:NoFee(8ASHICEs)
2-dayNHIEPrepClasswithExamOption(8hours).Instructors:BruceBarker,ACI,theauthoroftheNHIEHomeInspectionManual,andJimFunkhouser,ACI,apastEBPHIPresident,andpersonin-chargeoftheNHIEquestionwritingsessionsforfouryears.(8ASHICEs)ApprovedbyICC.Sunday,Jan.22,8am-12pmClassTuesday,Jan.24,2pm-6pmClassWednesday,Jan.25,afternoonExam,transportationtoPSITestingCenter-LasVegasTuition:$100ASHIMembers,$150Non-membersNHIEReviewCourseOutline.pdf(Viewcourseoutline)
NADRADeckInspectionCertificationClass(4hours).Instructor:JimMailey,TrainingManager,SimpsonStrong-TieIncludesacertificationexam(administeredinclass)andaone-yearmembershipinNorthAmericanDeckandRailingAssociation($100value).http://nadra.orgIncludedinyourNADRAmembershipyouwillreceive:AdirectlinkfromNADRA’s“FindanInspector”pages-leadgeneratingsite.Sunday,January22nd,8am-12pm(4ASHICEs)Tuition:$149
203kDayofDiscovery:FHAConsultantCertificationJump-StartCourse.
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MembersExclusiveBenefits.CheckoutthelistbelowandvisittheASHIwebsite'smember'sonlysectionandclickonMemberBenefits.Here'sasamplingoftheawesomememberexclusivebenefitsASHImembersenjoy:
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PresentedbyCatherineHall,thecreatorofthehighlysuccessfulandextremelypopularFHAConsultantTrainingSystem-203kInaBoxandExecutiveDirectoroftheNationalAssociationofFHAConsultants.Sunday,January22nd,8am-12pm(4ASHICEs)Tuition:Nofee
CommercialBuildingInspectionCourse(3-dayClass).Instructor:RichardWeldon,P.Eng.,LEEDAPThursday,FridayandSaturday,January26,27,and28,2017(24ASHICEs)8am-5pmeachdayatBally'sResortTuition:$1,395.00(ASHIMemberprice).Non-Memberprice$1,795.00RegisterforthisclassthroughtheASHISchoolwebsite
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Createonelookforallyourmarketingpieces!Andbestofall,ASHIdidallthework.Wecreatedthedesignsandaddedourlogo.
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QuickTip#28:Stains
AroundYourToilet
Alwaysbeonthelookoutforwaterleaksinyourhome,includinglittlecluesthatcouldindicatebiggerproblems.
Forinstance,ifinteriorpaintisbubblingorloose,you’relikelytofindawaterleakbehindthepaint.
Aroundyourtoilet,checkthevinylflooring.Anygraystaininthevinylthatcan’tbewashedawaymayindicatealeakwherethetoiletconnectstothedrainagepipe–oraleakatthewaxringsealingthetoilettothedrainpipeflange.Thegraystaininthevinyliscausedbyasmallamountofwaterseepingunderthevinyl.Waterdiscolorsthesubfloorandvinyl;thestaincan’tberemoved.
Gentlyrockthetoiletfromsidetoside.Itshouldnotwobbleorslideonthefloor.Anymovementmeanstheremaybeaproblemthatshouldbecheckedbyaplumber.Ifyourhomehasabasementorcrawlspace,youcanalsolookforsignsofdripsorwood
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level.
Orderyourstoday!
ContactDeeGoldstein
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ASHIHQConference
Schedule
Wherewillyoube?
InspectionWorldLasVegas
January22-25,2017LasVegas,NV
3DaysofSecrets
Revealed
February20-23,2017
Dallas,TX
2017OAHI/CAHPI-ON
EducationConference
March3-5,2017
Burlington,ON
EastCoastBuilders
Conference
May4-5,2017
Atlanta,GA
NEHA2017Annual
EducationConference&
Expo
July10-13,2017
GrandRapids,MI
stainsbelowthetoilet.Thistypeofleakisparticularlybadbecauseitcancauseunseenrotthatmayrequirereplacementofthesubfloor–anexpensiverepair.
ByTomFeiza,Mr.Fix-It
(c)Copyright2009byTomFeiza,Mr.Fix-It,Inc.|misterfix-
it.com|htoyh.comHelpingyouoperateandmaintainyour
home
6TipstoGetYourBusinessStartedonSocialMediaDoyouwanttocreateabusinesspresenceonsocialmedia?
Lookingfortipstogetstarted?
Settingupagoodfoundationonsocialmediacanhelpyoubuild
visibilityandconnectionsforyourbusiness.
Inthisarticleyou’lldiscoversixtipstogetyourbusinessstarted
onsocialmedia.
#1:CreateProfilesonMultipleSocialPlatforms
Socialmedia-friendlybusinessesdon’tsimplycreateaFacebook
pageorTwitteraccountandleaveitatthat.Theytargetmultiple
platforms,includingLinkedIn,Instagram,Pinterestandperhaps
evenTumblr,too.
Fromtheoutside,itmayseemunnecessarytohaveanaccount
oneachofthesechannels,butfromanSEOperspective,it
absolutelyis.WhenpotentialclientsdoaGooglesearchforyour
businessname,youwantthemtoseeafulllistofyoursocial
mediaprofilesinadditiontoyourwebsite.Chancesarethey’ll
clickthroughtoreadyourreviews,seehowmanyfollowersyou
haveandmaybe(hopefully)evenaskaquestion.
KnowEmisaquick,easywaytofindoutifyourbusinessnameis
availableonspecificsocialnetworks.Enteryourbusinessname
inthesearchbox,andthetoolwillsearchforyournameacross
differentplatforms.There’salsoaspecialcategoryforbusiness
networks.
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#2:FillOutYourProfilesCompletely
It’simportanttofilloutyoursocialprofilescompletely.
Incompleteorinactivesocialmediabusinessprofilesgivevisitors
littlereasontolikeorfollowyourbusiness.Andinactivityislikely
tohavethesameeffect.You’dbesurprisedhowmanysocial
profilesareincompleteorinactiveformonthsonend.
Whenfillingoutyoursocialprofiles,keepthesequestionsin
mind:
Whatwillpeoplegainbyfollowingyou?Rememberthatpeople
arebusy,soyouneedtogivethemareasontofollowyou.
Doyourprofilesummariesanddescriptionsincludethe
who,what,whereandwhyofyourbusiness?Also,make
surethatyourcontactinformationisclearlyvisible.
#3:AllowBlogComments
CommentingsystemssuchasFacebookComments,Livefyreand
Disqusmakeiteasyforpeopletointeractwithyourcontent
throughsocialmedia.Eachsystemhasitsadvantages.
Livefyreisidealifyouwanttoencouragediscussion.It’susedby
popularwebsiteslikeHootsuite,CNETandNewYorkMagazine.
Disqusgivesyoustrongmoderationfeatures,requiringusersto
createanaccountpriortopostingcomments.It’sagreatchoice
forbusinessbloggers.
FacebookCommentsisthebestchoiceifyougetmostofyour
engagementthroughFacebook,anditallowsfordirectFacebook
shares.
#4:AddShareButtonstoYourBlog
Theeasieryoumakeitforvisitorstoshareyourcontent,the
morelikelyitthatthey’llshareyourcontent.That’swhyit’s
importantforblogstohavesocialmediasharing
buttonsinstalled.
Includesharebuttonsonyourblogposts,homepage,landing
pagesandanywhereelsethatprovidesvaluetovisitors.
Forarticlesorotherhigh-valuecontent,tryplacingsharebuttons
atthetop,bottomandsideofthepage.
#5:ConnectWithYourFollowers
Don’tforgetthatsocialmediaisallaboutbeingsocial.Ifyou
onlypostaboutyourproductsandservicesinanattemptto
generatesales,you’lllikelyhearcricketsinreturn.
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Yourmessagewon’tbeheardonsocialmediaunlessyou’re
activelyspeakingwithpeople.It’snotnecessarytoreplyto
everycommentofcourse,butatleasttrytostimulate
engagementbyrespondingtoquestionsorprovidingfurther
valuewhenandwhereyoucan.Thisiscalledproactive
engagement,anditshouldbeanimportantpartofyour
business’ssocialmediaplan.
Followthesekeyguidelineswheninteractingwithcustomers
throughsocialmedia:
Showsomepersonality.Belightheartedandhumorous,but
alsoseriouswhenitreallymatters.Peoplebuyfrompeople,so
themoreyoushowyourbrand’shumanside,themorelikely
peoplewillengagewithyou.
Respondtoquestions.Whetherthey’repositiveornegative,
answeringyourcustomers’questionsisimportant.LikeHenry
Fordsaid,it’snottheemployerwhopaysyourwages;it’sthe
customer.PlumDeluxedoesthiswellontheirFacebookpage.
Doesyourbusinesscomeacrossashuman,asopposedtojust
anothercompany?It’svitaltohumanizeyourbrandtobuild
meaningfulrelationshipswithyourcustomersandprospects.
#6:AskforCustomerReviews
Whenwasthelasttimeyoudinedoutormadealargepurchase
withoutconsideringwhatotherpeoplehadtosayaboutitfirst?
Thisisknownassocialproof.It’stheonlineworld’sversionof
worthofmouth.
Researchshowsthatpeopletakeonlinecustomerreviewsand
opinionsintoaccountwhenfacedwithapurchasedecision.
Ifyou’renotgettingmanyonlinereviewsforyourbusiness,ask
peopletopostareviewonGoogle,Facebookoranotherchannel
youwanttotarget.That’sagreatwaytofindoutwhat
customersthinkaboutyourproductsorservices.
OvertoYou
Itdoesn’tmatterhowlargeyourbusinessis,thesocialmedia
landscapeisalevelplayingfield.Themaindifferencebetween
successandfailureisoftenhowsocialmedia-friendlyyouare.
Socialmediaofferseasywaystobuildcommunity,humanize
yourbrandandgenerateinterestaroundyourproductsand
services.
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