5 Things You're Missing That Are Killing Your Business
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Transcript of 5 Things You're Missing That Are Killing Your Business
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5 Things You're Missing That Are Killing Your BusinessKarl [email protected] | @KarlSakas
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1. Make more money2. Find more free time3. Love your work again
@KarlSakas #DMFB
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The Fantasy
@KarlSakas #DMFB
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RealityThe Reality
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The Solution
1. Have a SYSTEM.
2. APPLY it CONSISTENTLY.
3. REPEAT.
@KarlSakas #DMFB
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How I Got Here
● Helping clients since I was 15
● Operations focus since 2008
● Blog at KarlSakas.com
@KarlSakas #DMFB
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The 5 Things...
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The Five SYSTEMS You're Missing
1. Sales2. Marketing3. Accounting4. Recruiting5. Project Management
@KarlSakas #DMFB
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Knowledge + ACTION
"People need to be reminded more often than they need to be instructed."
-Samuel Johnson, 18th century
@KarlSakas #DMFB
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Love Mai Tais, Hate Systems?
@KarlSakas #DMFB
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#1: Your SALES System
1. Qualify your customers (standards & doing)
2. Get a CRM system to track pipeline
3. Recognize it can be better to give up
4. Move weak leads to "drip" automation
system
@KarlSakas #DMFB
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#2: Your MARKETING System
1. Decide your priorities up front
2. Set a timeline for tactics' success
3. Automate followup to keep up with leads
4. Install and use Google Analytics on your site
@KarlSakas #DMFB
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#3: Your ACCOUNTING System
1. Use accounting software, not a spreadsheet
2. Code your P&L using meaningful categories
3. Review your key reports weekly and monthly
4. Get advice from affordable experts
@KarlSakas #DMFB
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#4: Your RECRUITING System
1. Get job-posting feedback from 2-3 people
2. Write your interview questions in advance
3. No "maybe" after the interview
4. Cut hassle with ATS like TheResumator.com
@KarlSakas #DMFB
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#5: PROJECT MANAGEMENT System
1. Use lightweight PM like BasecampHQ.com
2. Check budgets (after & during)
3. Stop underestimating time costs
4. Do project post-mortems
@KarlSakas #DMFB
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Resources to Make Work Easier, More Profitable, and More Fun
1) Sales:HighriseHQ.com
3) Accounting:Lori at 919-467-2428
5) Project Mgmt:BasecampHQ.com
2) Marketing:google.com/analytics
4) Recruiting:TheResumator.com
>>> Get More Advice:KarlSakas.com
@KarlSakas #DMFB
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Follow this advice to:
1. Make more money2. Find more free time3. Love your work again
@KarlSakas #DMFB
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>>> Go to KarlSakas.com to get the slides & free email updates
Karl Sakas on 5 Things You're Missing That Are Killing Your Business
@KarlSakas #DMFB