5 things that will boost your online sales in 2013

© 2013 Bigcommerce Pty. Ltd.

Tweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.

Give your e-commerce store a new life in the new year

5 things that will

boost your online

sales in 2013


Tweet comments and questions with the hashtag #BCSellMore

Agenda

What we learned in 2012

Mobile Revolution

Location Based Commerce

Real time Product Reviews

Product Videos

Improved Checkout

Question and Answer



What we learned in 2012

Mobile on the riseMobile sales increased by 400%, half of Americans now use smartphones

Social selling is inKnow the habits of different social users

Data-driven selling is keyPersonalize both marketing efforts and shopping experiences



Create personalized marketing and product recommendations

Customer Case Study:

SimpleRelevance



What can you do to take advantage of emerging trends in 2013?

5 steps to to optimize for mobile selling, location-based commerce and convenience-focused shoppers




Make sure your store is ready for the mobile revolution

Mobile usage will account for

more than 50% of your

visitors

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Mobile consumers buy more

- Average order value purchased via iPhone: $97.49

- Average order value purchased via Android: $97.16



Optimize your site for mobile and SEO

• Have a mobile version of your site

• Make sure it’s optimized for SEO

• Bigcommerce clients: make sure to turn on your search-optimized mobile site



Mobile Success

Customer Case Study: Lady in Red

found success by using our mobile

site, finds it simple and very user

friendly



Regional and location-based commerce is a must

Instant gratification is driving

geo-focused shopping

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Offer local pickup

- 31% of shoppers picked up locally when given the option

- 27% of in-store pickup shoppers make additional purchases [ Source: Forrester ]

- No physical storefront? Offer pickup at farmers’ markets, craft fairs, etc.



Geo-focused SEO

• Use terms and tags to show up in geo-based search results

• Get listed in location-based price comparison apps like Milo



Geo-focused SEO

Impact of doing SEO correctly to

reflect local focus




Add real-time product reviews

Reviews drive sales and

inform inventory decisions

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Get customers to review your products

- 4.6% increase in conversion, 18% increase in sales [ Source: Econsultancy ]

- Bigcommerce has product reviews built in



Tell both sides of the story

• Shoppers who read bad reviews convert 67% more [ Source: Econsultancy ]

• Featuring only positive reviews look suspicious




Proactively gather reviews

• Set up an email campaign asking buyers to review products- Bigcommerce’s product review

feature has a built-in request email

• Apps like Incentivibe help you offer prizes for reviewers



Add product videos

Including videos increases

traffic and sales

4



Videos kick SEO and sales to the next level

- A video makes a front-page Google result 53 times more likely

- Consumers 64-85% more likely to purchase after watching



You don’t have to be a video pro

• Use pre-produced videos or make your own

• Bigcommerce makes it easy to add videos to your product pages




Video expertise is not required

Customer Case Study: Yeti Coolers



Improve your checkout process

Attract more customers and

close more sales by

simplifying checkout and

adding payment options

5



Offer single-page checkout

- One-page checkout increases conversion by up to 21% [ Source: ABtests.com ]

- Bigcommerce includes a simple-to-use single-page checkout



Include more ways to pay

• Offer as many payment options as you can: Google Checkout, PayPal, gateways for credit cards

• Bigcommerce partners with more than 60 payment gateways



Multiple ways to pay = increase sales

Customer Case Study: Bump My Lock



Increase your average cart value

• Show complementary/similar products on add or at checkout

• Enable Related Products on Bigcommerce




2013 Success Checklist

Build a mobile version of your site and make sure it’s SEO-friendly

Add product reviews to your site, and make sure to allow negative reviews

Add videos to your product pages

Offer single-page checkout

Show related products to increase average cart value

Provide more payment options for customers

Offer in-store pickup

Focus on geo-based SEO



Track and review

Take a snapshot of your store’s basic analytics today: sales, traffic, etc.

Implement your checklist items

Compare your snapshot to your numbers three months from now to measure your improvement

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• Bigcommerce clients can meet with the Success Squad for a free consultation: bigcommerce.com

/features/support/success-squad

• Not on Bigcommerce yet? Try it free at bigcommerce.com

• For more e-commerce tricks and tips, sign up for our email list: bigcommerce.com/ecommerce-blog/

Get started today!


http://www.bigcommerce.com/features/support/success-squad



http://www.bigcommerce.com/

http://www.bigcommerce.com/ecommerce-blog/

5 things that will boost your online sales in 2013

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