5 Things That Really Matter in SEO
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Transcript of 5 Things That Really Matter in SEO
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Paul O’Brien@seobrien
seobrien.com944-0007
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5 Things To Learn1. URLs matter2. Content is King3. Links are the King’s gold 4. Social Marketing is SEO5. All Things Being Equal
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URLs Matter
http://www.thinkgeek.com/homeoffice/kitchen/e9b5
1. Length2. Context3. Depth
Remember the LCDGoogle is taking a trip
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Content is King1. Unique2. Relevant3. Viral
1. Unique2. Relevant3. LIKED
Don’t remember URVIt doesn’t make sense
Content is King Earl
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Content is King; Links are Gold• Links from content• Use a tool like Raven to identify valuable
sites• NO: directories, services, buying
1. Create compelling content2. Consider partners3. Engage industry bloggers4. Embrace social media
How do you get links??
Link building is part of YOUR culture
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http://bookpeopleblog.wordpress.com/2011/07/25/keep-austin-weird-you-will/
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Tweeting is NOT a Channel1. Tweets & Retweets count2. Love Like3. Google+ matters
1. Enable social marketing2. Create compelling content3. Find influencers and leverage them
Social Marketing is SEO
Content should engage, entertain, and enlighten
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All Things Being Equal…You will read opinions for and against every perspective in SEO
Don’t Assume Big Brands Do It Right
All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend- Mark McCormack
STOP and ask, All Things…• Does the URL matter?• Will Google favor me?• Is social a sign of demand?• Is what I’m doing ethical?
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5 Things Part of YOUR DNA
Don’t Pay For It; Live it
1. URLs matter• Take a trip with LCD
2. Content that’s Unique, Relevant, and Liked• EARL (URL)
3. Links are gold; Earl’s Gold4. Social marketing is SEO5. Remember, “All Things Being Equal”
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Stump me
Paul O’Brien@seobrien
seobrien.com944-0007