SEO Outsourcing: Is It Really Cost-Effective?

SEO is now one of the

essential aspects of online

marketing

One of the debates currently going

on about this is whether to handle

the process in-house or hire a third-

party company to do it for you.

One of the major benefits pointed

out is the cost-effectiveness of

this business solution.

Now let’s take a closer look at

how cost-effective it really is

and just what makes it so.

Why SEO Outsourcing Is Cost-Effective

When you outsource, take note

that you get access to not one,

not two, but an entire team of SEO

professionals.

As long as you choose the right outsourcer

you could get someone to do keyword research and analysis

someone else to create content for you

someone else to help promote your brand on social media

With such focus, the chance of

your brand gaining visibility and

your website earning top SERP

rankings is significantly improved.

Another huge benefit of

outsourcing is that the burden in

terms of employee attendance is

taken off of your hands.

Whether the members of your SEO

team report to work or not, the

outsourcer is obligated to deliver the

agreed results.

The burden therefore falls on them

to find someone else to handle the

work of any team member who is

absent on any given day.

Hiring an outsourcer also leaves you

and your in-house team free to

concentrate on the things you do

best.

Just as an outsourcer specializes

in optimization, you and your in-

house team likely have you own

fields of specialization as well.

Your accounting staff can focus on

accounting matters, your

production team can focus on the

quality of your products, etc.

What about the cost itself?

Is SEO outsourcing inherently

more expensive than doing things

in-house, or is it the other way

around?

When you consider all the things

the outsourcer will be responsible

for, and the possible returns you

can get from their efforts,

You’ll see that it is generally less

expensive to outsource than to

keep things in-house

If you want to lessen the cost of

outsourcing even more, you may

want to consider the strategy many

other businesses have applied

that is, to outsource to an offshore

location like the

Philippines

There are a lot of Filipino SEO

professionals who can deliver top-

quality results

these individuals speak English

very well, so you won’t have to

worry about communication

Best of all, the cost of labor in this

country is relatively low, which is

how you can lower your costs

even more.

Some business owners hesitate to

outsource their optimization

processes is that they really don’t

know much about outsourcing

and have never worked with a

third-party company before.

Once you learn about the benefits

this business solution has to offer,

you’ll likely be encouraged to at

least give it a try.

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