5 Surprising Reasons Why Ignoring Digital Health (and Social Media) is a Big Mistake
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Transcript of 5 Surprising Reasons Why Ignoring Digital Health (and Social Media) is a Big Mistake
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5 Surprising Reasons Why Ignoring Digital Health
is a Big Mistake
I Don't Want to Hear Any More About Digital Health!
Some Feel this WayBecause . . .
They Believe Digital Health is a Big (Overhyped)
Bubble . . .
That's About to Burst (Pop!)
Or, the Demographics . . .
Don't Add Up
Here Are 5 Reasons This Thinking Makes No Sense
PwC 2012: Young Most Likely to Use Health Social Media
Let's Start With the Data
Data Source: PricewaterhouseCoopers
The Obvious Conclusion: My Audience Looks Like This, So I Can Ignore Digital Health
The Data Tells a Hidden Story . . .
That Reveals a Major Reason Digital Health Can't Be Ignored
Digitally Connected and Savvy Youth Will Shape Their Parents' Health Decisions
This Will Increase As They Get Older, and It May Be Happening Right Now
(Doesn't it Make Sense to Learn Digital?)
Youth Are a Hot Commodity for Payers
Payers Are the Primary Economic Gatekeepers of
the U.S. Health System
Youth Are Cheaper to Cover
Payers Are Diving into Digital
The Take Away: Follow Their Lead or Be Left Behind
*
Learn to Surf the Digital Ocean . . .
Before You're Swamped by the Coming Demographic Wave
Pew Internet 2012: Minorities More Likely to Rely Solely on Mobile Web
Let's Go Back to the Data
Data Source: Pew Internet and American Life Project
For Majority-Minority America, the Digital Divide is Fading and the Mobile Future is Here
The Lesson: Mobile (and Digital Health)
is No Longer an Option
Data Source: Brookings Institution
Technology, Big Data Poised to Reveal New Clinical Insights and How Digital Impacts Health Behavior
PatientsLikeMe Demonstrating Online Social Connections Improve Quality
of Life, Adherence and More
Ginger.io Using Mobile to Predict Negative Health Behaviors and
Improve Care
As Hospitals Slowly Adopt Emerging Technologies . . .
Many Hospitals Have Been Slow to Embrace Digital,
But Uptake is Increasing Article Source: eMarketer
Hospitals Like Mayo Clinic Are Demonstrating Digital Engagement Can
Bring Benefits to Patients and the Institution
Physicians Will Have to Adapt — and Quickly
Accelerating Trend: Physicians Moving from Private Practice to Hospital Employment
Data Source: Accenture
In the Future, Physicians Will Have to Make Time for Digital as They Face Dual Demands
from Hospitals and Patients (Why Not Start Now?)
Convinced Digital Health is Important?
Wonderful! But Before You Do Anything Else, Remember . . .
To Get Started, Read the eBookhttp://pbeye.info/justify
You Must Justify Investments in Digital Health Content (and Technology)
Now, Go Spread the Digital Health Gospel!
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Enspektos, LLC is an innovation consultancy that has provided marketing and communications services to health organizations operating around the world since 2005.
The firm produces technology-driven strategy, research and training products and services for a diverse range of clients, including government agencies, non-profits, pharmaceutical companies and managed care.
Learn more about Enspektos, LLC at www.enspektos.com.
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