5 SMART WAYS TOMAKE MONEYNOW

CHRISTINE KANE

Copyright © 2015 by Christine Kane

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical

methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law.

Published by:Uplevel YOU

www.ChristineKane.cominfo@UplevelYOU.com

PO Box 842Asheville, NC 28802

Edited by:Jennifer-Crystal Johnson

www.JenniferCrystalJohnson.com

Technical Editor:Jackie Stone

www.UplevelYOU.com

Disclaimer:Although the author and publisher have made every effort to ensure that the information in this book was correct at press time, the author and publisher do not assume and hereby disclaim any

liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.

Dear Solo-Business Owner,

High-Fives to you, friend!

You might not know it yet, but downloading this free book “5 Smart Ways to Make Money Now” will turn out to be one of the smartest moves you’ve ever made for your business. (And your life!) Start reading and you’ll see why...

Christine Kane here, president and founder of Uplevel YOU, where we teach super cool, purpose-based, heart-centered entrepreneurs like you how to make a lot more money in your business and have a lot more freedom in your life.

During our time together, I’ll take you, step-by-step, through my Uplevel Fast-Track Formula that’ll transform not only how you make money, but how you THINK ABOUT your business income. (After all, knowing how to think about income streams will show you EXACTLY what to DO each day to get the great results you want!)

This book is filled with six-figure strategies, along with simple authentic steps to help you instantly UPLEVEL your business. And it’s not just a lot of feel-good motivational fluff, okay? This is hands-on, real-life practical information that has worked for hundreds of my clients - and for me as well.

So, why is it so CRUCIAL that you learn this?I might be entering sensitive territory here, but let me ask if any of these sound familiar:

• You secretly believed it would be easier to build your own business. (After all, this is your passion, right?) But now you feel sort of stumped because things aren’t working so great.• You sometimes convince yourself you don’t care about money - but deep inside, you know this is just a distraction to keep you from wondering why you’re not making more!• You KNOW you’re not charging enough - but pricing just seems like a big mystery and brings up a lot of fear.• You love what you do but often wonder if you’re just not destined to be great in business.

Yup, been there, done ALL OF THAT! Here’s where I get to speak from experience and give you some encouragement!

INTRODUCTION

Before you begin...Most people know they need to change... they know they want to Uplevel... but then they don’t actually take action. Before you begin, know this, I’m inspired by you because you are doing something that 90% of people don’t do. You are taking action!

Be ready to take notes. This eBook is adapted from a live segment of my Uplevel Your Business Live event. We had over 200 people in the room, and what I was teaching in this module was really about the fastest ways to make money in your business. I have taught clients this for years and years. And we’ve had people report that after completing this, they made:

$65,000 within three months, $18,000 within one month, $8,000, $5,000... all different amounts, by applying what I call my Uplevel Fast-Track Formula, which is exactly what I am teaching you in this book.

So, know that you are getting a lot of the basics around pricing and strategizing how to offer your service of product. I also want you to understand that this is really only the beginning.

We’re talking about money here, right?

One of the key things you need to understand about money is that it doesn’t just come through the ether. Money actually comes through people. So, what that means is that, in addition to what you are getting here today, you’re also going to want to learn what I call your core clarity.

And that includes being able to answer questions like, who is your tribe? How are you going to attract your ideal clients? I call them your ideal “peeps.” How are you going to get them to listen to you? How will you help them to know, like, and trust you? A lot of this is going to come from learning how to communicate with them. That’s going to be an element that you are always going to have your eye on and learn about as you grow your business.

For now, get out a pen, get out a notebook, grab your worksheet that came with this book, and get ready to learn because you are going to get the most amazing results from this training! Page 1

PART 1:THE UPSHOT BUSINESS VS. THE UPLEVEL BUSINESS

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What I teach is a new way of thinking about your business... and making money in your business, and setting things up so that you make money in your business. We’re going to Uplevel your wealth by creating better pricing structures and models as well as packages, products, and programs.

There are tons of people in my Gold Mastermind group who had no clients before and now have their first clients who are paying them thousands of dollars. I bet I know what happens to you when you hear about these things; I hear them often: “Yeah, but that’s not me,” “Oh, well, they’re special. They’re different.” But, the thing is, they are not...

This is an excuse!I’m going to call you out on that, and I’m going to prove to you today that your businesses really can start off in a very Upleveled model.

But most people don’t start that way. They start off and create the upshot business.

The upshot business model looks something like this:

This is you... This is you getting your first client...

YAY!

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An upshot business means you work hours for dollars. You charge $55 an hour for the residents of the wealthiest part of the entire country, running around, driving to their houses, and hoping to God they don’t notice that you just raised your price to – oh, my! – $60 an hour.

Of course, I’m joking with you. But you have a business and you have to start taking it seriously. When you have an upshot business, you trade hours for dollars.

In an Upshot Business, you work hours for dollars

You also see each new customer as a sale, and not the other way around. But I’m going to turn this around for you: when you make a sale, you have gotten a new customer. It’s a really different model. It’s a very different way of looking at things. Each transaction is just that. It’s a transaction. It’s all those X marks. And time becomes so precious because you have so little of it.

In an Upshot Business, you see every new customer as a...

SALE...not the other way around.

In an Upshot Business, you do a lot of this...

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In an Upleveled Business, you think strategy.Some of you say, “I can’t think strategy, I’m just a good person doing good things all over the world.” No, you must think strategy. You need someone keeping you clear and getting you to think strategically.

You’re going to have to get over your need for everyone to like you. Service doesn’t mean letting people walk all over you. You have to think leverage. We’re going to learn what that means and where it goes. And you should think customer, not sale.

Stop treating yourself like a hobby.When I know someone is treating themselves as a hobby, I want to love them and then slap them at the same time because they are not honoring themselves. It’s frustrating. As a coach, it is debilitating inside when you see somebody who just keeps insisting, “I will get there someday. Someday all those red lights will line up. Someday it’ll all be good.” They’re just not willing to let go of all the excuses.

So, I want to turn that around for you, okay?

Uplevel Fast-Track FormulaTM

Raise Your Prices

1 2 3 4 5

Change YourPrincing Model

CreateLeveraged

Income

CreatePassive Income

Extend Transactions

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PART 2:THE FIVE-STEP FAST-TRACK FORMULA

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So, the Fast-Track Formula works in steps. It is not necessarily linear, but if you want to start somewhere, you start by raising your prices. You have to raise your prices. Because most of you are not charging enough. That’s the first thing to do. I was coaching one my Platinum Mastermind clients on this. She paid her Platinum fee in the first month just by raising her prices. It was so effortless – possibly my easiest moment of coaching!

And it was just a mindset shift.But we don’t often do this on our own. So I’m telling you to do this: Raise your prices!

So, how to do this. What do you need to think about? First off, stretch – don’t splatter. Stretch – don’t splatter. Here’s what I mean by this: If you’ve always charged $12 for your earrings, and then you decide they are going to be $450 each, it may be a little bit of a splatter. You don’t have to go that far.

The question is, how much should I charge?

As much as you can say without stuttering.I’ve tried it and it works. Some of the people who I work with in Purpose to Profits have the same things happen.

I had an upshot business that had to do with music and speaking, and going out on the road. The first step in my formula was that I had to raise my prices.

STEP 1: Raise Your PricesUplevel Fast-Track FormulaTM

Raise Your Prices

1 2 3 4 5

Change YourPrincing Model

CreateLeveraged

Income

CreatePassive Income

Extend Transactions

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When someone called me at the last minute to do some speaking and singing for two hours for their event, I thought I’m just going to try the ‘as much as I can say without stuttering’ rule. I said, “Okay, it’s going to be $6000.” (I had been charging $2500 for this.) And they said, “Done. Okay. Great!” I immediately thought, Darn! I should have said $10,000.

You start to realize that it’s all about mindset.It’s all about how you think about your business, and it’s about honoring yourself and your work. Because it wasn’t just two hours. It was me packing my freaking suitcase, getting on a plane, and they were also paying for my work in the world. It is not “just” two hours, it’s my LIFE. It’s my whole life! So, once I got that, it was just done. This is my new price. And amazingly enough, it started working.

Some current clients will fall way.“Oh, my God, no way! They’ll all hate me, oh my goodness!” That’s the biggest fear. “People won’t like me, therefore I am going to play small just so people will like me.”

So, some current clients are going to fall away. But that’s okay, because you live in an abundant world and you know that the people who value your work are going to come find you again. But, you know what? You’re going to be amazed at how few people fall away and a lot of people are going to say to you, “We have been waiting for you to do this. This is great. I’m so proud of you! Finally.”

People like to pay people what they are worth.If you are working with people who pay you begrudgingly, you’ve got the wrong people. And it’s okay to come up against people who don’t want to work with you.

So, do the math. If you have some clients that fall away when you raise your prices, it’s fine.

Now you’ve created a little more space, and the other people are making up for the loss because you’ve raised your price to a point that fewer clients are paying you even more than what you were making before. Page 8

Be prepared for reactions. Some people may get a little cranky, or they may question you. Just know that will happen and be prepared for it.

You will get triggered, and you will be tempted to go back. And if there’s one thing that stops people from Upleveling time and time again, it’s money. And if you tell me, “Well, it’s true!” that’s a convenient excuse.

It’s a very convenient excuse.And it’s a socially acceptable excuse. You could go tell somebody, right now, about this money excuse that you keep using. And they will look at you and they’ll say, “You’re right, I have that same excuse. Let’s sit here and bond together over how hard it is.”

I’m not gonna buy it! Because I have been broke. I have had nothing. I have been on food stamps. And I know that it’s just an excuse.

Fear around money has nothing to do with money.

But as long as you are using it as an excuse, you’re going to stay stuck right there. I’m going to be tough on this particular topic

and I warned you about that. This is a huge learning curve, but it’s not as big as you think.

Let’s hear from Heather for a moment.

So, you all have heard me say how I am making no money in my business because I am a little blocked as far as using my own

gifts. And currently, I’m involved heavily in a friend’s startup. One of the things that became very clear to me recently was that

it is time for me to put boundaries on that relationship. I am 30 and I went from making over $50,000 a year and traveling the world to now

just having gotten a raise to $16 an hour and I have taken on a lot of marketing.

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So, I know I want to get past this pricing issue so I can start enjoying what you’re teaching and practicing it. But I am feeling stuck in the old energy of this relationship that I have with a dear friend. I am hearing everything you’re saying through the lens of, “How do I apply this to my current employer, since this is what’s paying my bills?”

This is about you and your business. With your employer, we could get you up to $20 an hour, but it’s still an upshot model because there’s a certain ceiling to how much you’re going to make unless you want to work 100 hours a day. Which you can’t. I would rather you apply this thinking to your business instead of worrying about trying to change your employer. So, let’s get your business up to this point.

Heather goes on to ask, ”Would I take some of this and even bother to bring it into that environment, or would I just back out?”

No, that’s their business. Let them have their stuff. Because what’s going to happen is they’ll look at YOU and say, “What the hell’s she doing? Oh, my God!” They’re going to learn from you. You want to start modeling this in your business and your life. That’s how I learned.

Don’t try to save the world.You don’t have to carry everyone on your back.

You are not the Statue of Liberty.

You can do this for you.What we tend to do is make excuses. “It’s the economy. Oh, I could help them. Oh, it’s this thing or that thing.” But it’s really your money stuff. It’s you, and the money stuff often comes from a lack of clarity, a failure in decision-making. You would rather stay in confusion and smoke than say, “I’m going to be clear, I’m going to have boundaries, I’m going to make decisions, and I’m going to have standards. I’m going to demand something of myself.” It’s a very different energy than just being about the money. We tend to create drama and excuses.

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It’s all an inside job.Alert your current clients. You can give them a special offer before the date that you’re going to raise your prices. When you’ve been going too low for too long, this is a real, true Uplevel for you. And I have seen it too often. It weighs people down. It makes them stay so tired. It’s not worth it, and it breaks my heart.

Never use the word discount. “I’m gonna raise my prices, but I’ll give you a discount if you jump in before I do.” I just don’t like the word discount. Specials, offers, and bonuses are fine, but you demean people when you give them a discount. Give them a bonus offer, a special; it sends a different message and has a different energy.

Every time you Uplevel, you create a new normal.But you can’t create a new normal if you are still

surrounded by the old crap everywhere.

Raising your prices is probably the ultimate test of your abundance mindset. It’s a huge one. I don’t think any one of my clients has raised

their prices once and stopped. They continually raise their prices, every single year, on a regular basis. It’s a practice now.

Are you willing to be the highest-paid __________________ in ___________________?

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Colleen O’Grady is a therapist, and when I first started working with her, I pushed her on pricing.

She called me feeling victorious because she was going to raise her prices by five dollars. And I thought, Are you freaking kidding me? So I pushed her to go up further and she said, “Well, then I’d be the highest-paid therapist in all of Houston.” And I said, “Awesome. That’s a pretty cool thing. I think more people will come to you.” Damn, she’s expensive. She must be good.

And her practice is bursting. I mean, bursting. She can’t fit any more clients in. That’s why Power Your Parenting is turning into the leveraged model for her.

So, are you willing to be the highest-paid __________________ in your city?

Be aware that there is what I call the Uplevel void. When you first raise your prices, sometimes there’s a space that happens. And it’s not a space that happened because God is angry with you and is pulling all the people away from you. (That’s your Catholic upbringing).

The void is simply a time where things are realigning themselves.You are starting to attract the new people who are going to pay you better prices. Your inside is becoming aligned and more clear.

Language is so important with all of this.Look for a 20% release of clients each year. When you are Upleveling, you are also shedding. You are releasing old patterns.

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The void is there to get you even clearer. It’s like a really wonderful fire that clears away all the old crap. All of those old thoughts. And if you can’t stand cleanly in it, and you run back and discount again, and start using the word discount, then you’re really going to have a hard time. Things are just going to stay the same. So be aware that the void is going to be there, stand firmly in it, and know what it is. Now you at least know what to call it. This doesn’t always happen, but sometimes it does.

This is a lesson for everyone.Pricing is a piece of the Fast-Track Formula that everyone is always working with, at every level of their business. You have to face it head on and recognize your own limiting beliefs about it. This is also the first place to start, and it’s a really easy place to start when you begin Upleveling.

When raising prices, there are two factors I consider when I am coaching someone. When I’m working with someone and they ask, “How do I know what price to charge?” I look for two things. One is their internal ceiling, their vibration so to speak. Where are you? How far can you push? For instance, the number you chose for your year next year. You have to find that space where it felt exciting, a little scary, a little far-reaching, but not to where you couldn’t relate at all.

That’s what I look for and I do that pretty well when I’m working with someone one-on-one and can see them in person. I can sort of feel where they’re comfortable, but I also know when they’re completely lying to themselves. And you have to be able to be aware of that, too. That’s a huge part of being successful. Know when you’re stuck in the mindset of, “I’m going to keep playing small.”

Soft vs. HardThere are soft products and there are hard products. Sometimes people think a soft product versus a hard product means a pillow versus a CD. It’s funny how many people are confused by this. A soft product means the results are softer. So if the results of your product are things like, your life’s going to be better, you’re going to be a little happier, that kind of thing, then that’s a soft product.

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A hard product involves a more tangible result; you’re going to get more clients, you’re going to lose this many pounds.

You can’t measure happiness, so the soft products are a little more difficult. If you’re going to teach someone to be a better investor and they’re going to make a lot more in the stock market, you can often price those products a little higher.

For example, with Uplevel Your Life, whenever I launch that, it’s in the $497-$597 range depending on when it is. Because it’s a softer product.

Now, when people were first working with me, Uplevel Your Life was a $1000 product. People had a lot more access to me at the time. So I offered a lot more personal coaching with it. But I always see that as my soft product. I’d get emails from people saying things like “I couldn’t get out of bed, and then I did Uplevel Your Life.” It changed lives! And that’s awesome, but it’s hard marketing-wise to make everybody believe it’ll work. It’s still a soft result. It moves me. And I still price it so that the people who are at the point where they can’t get out of bed can get value out of it.

My favorite question is, what amount of money would you be so freakin’ excited to make? What would make you feel like, “I get to do this and make that? Oh, my God!” That’s where I’ll start with someone if they don’t know where they should set their pricing.

So, next comes the Fast-Track Action Pack. I want you to take a look at the questions below and write down your answers in your notebook. Just the questions in the “Raise your Prices” section. Alright, go!

The Uplevel Fast-Track FormulaTM – Clarity Prompts Raise your Prices• What is your current pricing?• How did you or do you determine your prices?• Do you offer discounts? If yes, explain.• After hearing this module, what are your new prices?• What date will you begin charging this new pricing?• How will you let your current clients/customers know that your pricing is changing?

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Move away from hours for dollars.You’ve seen and heard stories from lots of people who didn’t even do hours for dollars with their first clients. They created packages. And it’s such a freeing feeling because they’re never going to end up in an upshot business. They’re just not. Time equals money is upshot thinking.

You should think of the VALUE - What do people want from you? What serves them?Offer package pricing, not hourly rates.

By the way, on the same topic, some people have a rule that you should work in the industry related to your academic degree that you spent all that money on. That’s the same mindset. That’s that same thinking. It is the same thinking that says, “Do you know how many man-hours we have on this? Do you know how many hours I’ve put into this?”

Well, if you step over to the other mindset and you’re happier and making more money, then you can let that go. It’s the same philosophy of, “Well, I bought this jacket that I hate, but it was $150, so I might as well keep it in my closet so that I can punish myself every time I look at it.”

Move on! Seriously. Move on. What is your life worth?If you went and spent $100,000 on an MBA and you realize that it’s not the direction you want to go, what is your life worth? You are being asked the ultimate question about value.

STEP 2: Change Your Pricing Model

Uplevel Fast-Track FormulaTM

Raise Your Prices

1 2 3 4 5

Change YourPrincing Model

CreateLeveraged

Income

CreatePassive Income

Extend Transactions

Page 15

Offer package pricing, not hourly rates.Create your package structure with current services and build from there. What you do naturally and intuitively becomes a package element. We become like fish in water. So you start thinking in terms of frameworks. And you start thinking in terms of first steps. And you start breaking it down. “Here are all the things I do that I didn’t even know I did.”

So, the first time I actually had to get clear about the retreats I used to do, they were called the Unstoppable Power of Intention, I broke them down into what people got. It used to be, just come, here’s the price, here’s what we do, whatever. Then I actually sat down and wrote down everything I did, me just being me, and I broke it into actual elements. I gave it a value based on what I saw happening with people, and I really thought about how much attention I put into the food, the presentations, the ambiance...

Then I thought, “Oh, my God!” It was an instant price triple. I realized I was diminishing everything I was doing, naturally and intuitively, based on my light, love, and creativity.

I had to take that strategy approach and ask, “What am I actually doing here?” I was just blown away. It Upleveled me in that moment. It does Uplevel you when you start realizing all these great things you do for people. You just keep giving it away. And all those things you give away have value, but they don’t have value until you recognize it enough to honor it.

Give your packages great names, congruent with your offer, congruent with your peeps. You know, women who have emotional eating

issues don’t want to metamorphosize yet. No, that might be a bit much at first.

There is no perfect way to do this, by the way. Sometimes you just have to start and then tweak. And sometimes you will realize, “Oh, I am giving way too much away. I have over-delivered, here.” And that is something that every one of my

clients at one point has realized. “Wow, I’m giving them a lot; I’ve got to raise my prices even more or pull back a little bit

because they can’t keep up with all the stuff I’m offering.”

Sometimes you get scared. And this can get pretty sticky if you play intoPage 16

your fears. “I’m charging so much, so I should probably offer to come to their room every night and give them a little neck rub because I am so scared to charge this much.” And now, every night for a year, you are committed to going to their room and giving them a little neck rub...and now you hate them!

So, really and truly, when you are in the Upleveling process, sometimes you get to a point where you’re still living out what the old you has created in her lack mindset. And it’s okay. You fulfill it, you deal with it, and you laugh at the old you.

But when you’re Upleveling fast, you will think, Oh, that was so three months ago. And you realize, wow, I was playing so small three months ago.

Let’s hear from Marilee, from my Uplevel Academy Gold Mastermind.

Hi! I’m Marilee and I quit my job a month ago. I didn’t have any clients until Friday, and I threw together this intro package where I over-delivered and under-valued what I did. After talking with some new friends here, I had a call with this client and I took it back. I was so nervous, but I did it scared and we discussed that she needs more than a month. We need to do something continuous, and she told me, “I trust your judgement.” So, I’m going to put together a new proposal to send to her by Saturday, but I’m fairly confident that I have paid for Gold.

Congratulations! Our whole team has this intention that everyone pays for Gold within 90 days. So you’ve just Upleveled us.

By the way, I want to give you a little coaching moment because that is the power of decision and clarity. That’s you stepping up. And you took action, too. It wasn’t just, “Where’s my cash?” You took action. So I am really excited for you!

So, there is no perfect way. You’ve got to try it at first, you tweak, you offer, and then you tweak some more. Create package descriptions and itemize each element as an item of value. Major Upleveling happens in this place. Like I said, with my retreats, I completely Upleveled when I created those.

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And again, that comes from fear. It is the lack of mindset. I’m offering a package and so I’m going to do this, and I’m gonna do this, and this and this, and we fire hose them. Then they look at our description and they’re like, “Oh, my God, it’s all great, but I can’t keep up with you!” You won’t be able to, either. So keep it simple.

Keep your packages simple. Don’t confuse people! Remember, you have to deliver what you offer. If you find yourself in an over-delivering place, you can take back; communicate - have a little talk with them and offer a full refund or some other thing. If you realize you’ve really mucked it up, that’s fine. But if you’re in it, then deliver it and get on and make the next offer different for the next person.

This is another thing that applies to Uplevel phases 1, 2, and 3. You’re always tweaking your packages. You are always looking. You’re going to be revamping things for next year, changing how you do things, and it will just continue to happen. So, as you move quickly, you change things to match where you’re going as a company. This will apply to you forever and ever; you’ll always be looking at this.

The strategy never stops. The follow-through never stops.

That said, even beginners can create very simple packages to start.

Be creative, don’t overstretch, and just try it. It’s very exciting when you sell your first package! When you’ve been charging $20 an hour and you sell your first $900 package, it’s really exciting.

There are three factors of creating packages: One is duration. And when it comes to duration, what are the time parameters? How long does it last? Is it three months? Is it a year? Is it one month? Is it a few weeks? Is it a monthly thing where people can keep paying monthly because that’s the nature of your business? It depends on your business model. A lot of times people will come to me and say, “I created a three-month package,” and it doesn’t work in their business model so we’ve got to tweak it a little bit. Because it works better month to month. Because that’s the nature of that particular business. Be creative with this. Apply it to your business.

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Access is the second factor. How much of your time and when? How much access do they get to you? How is this scheduled? Do they get some calls, at the highest level do they get you, on call, whenever they need it? How much of you is a part of this package? Is it once a week? Is it a home visit? Also, give it a framework. You want to make sure you’re not saying you’re available all the time.

State a specific number of calls. For instance, if you are always available on cell for them, make sure you give a framework. Make sure they get that if there’s an emergency, that’s one of the elements of the package. Not just, “Oh, yeah, call me anytime.” Because this influences the perception of value to them. You are actually pointing out how cool this is instead of telling them to call anytime. You’re giving them the impression that your time is valuable and drawing those lines.

When I first offered Uplevel Your Life, the people who were in it had access to me on email any time they wanted. And it was fine. No one really overstepped it, I just realized I wasn’t very good at coaching through email. I sometimes got things wrong that I shouldn’t get wrong. I can sense things better when I’m talking to someone in person.

The third component is accessories. So we have duration, access, and accessories. The three factors of creating your packages. And the accessories are the tools, any kind of cool stuff you have, any worksheets, any templates, any checklists, any things that your peeps could really benefit from is what I would call the accessories.

Sherry, from my Uplevel Academy Gold Mastermind, shares her experience with us.

After the summer retreat I was really blocked about this whole packages and pricing thing. Going from $20 an hour to these big packages was huge for me, and I just couldn’t get my head around it. One of my fellow Golds said something to me that just broke it wide open. She said, “Look at first class on a plane. What do you get? You don’t get there any faster. You get a little bit of a bigger seat and you get some drinks and people are willing to pay three times as much for that.”

Duration Access AccessoriesPackage

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People like elite status.

Yeah. So that was huge for me, so I just wanted to share with anybody who is really like, “Oh, my God, I can’t charge this much.” Because you can.

That’s great, and it’s very true. I love the Seinfeld skit when he says, “There are those people up in first class, and then the stewardess comes and pulls the curtain across and says, ‘If you had worked harder!’”

Now stop and answer the questions in the “Change your Pricing Model” section. Take a few minutes to do this and really consider every question:

The Uplevel Fast-Track FormulaTM – Clarity PromptsChange Your Pricing ModelOffering your private clients a package, rather than just a “one-and-done” transaction, will Uplevel not only your clients’ commitment, but also your peace of mind and clarity. Answer the following questions for each package you create for private clients:• What is the duration of this package?• What kind of access does the package include to you?• How many calls, group calls, visits, in-person retreats are included?• Is there any framework you could apply to the element of access? (i.e. - instead of just “coaching calls,” add in an introductory Assessment Call, Next Steps Call, etc.)• What “accessories” will you include in your package? This includes trainings, workbooks, templates, checklists, self-assessment tools, etc.• What is the name of this package? What is the pricing of this package?

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Step number three is to create leveraged income. What this really means is moving from one-to-one into one-to-many. There’s a lot of different ways you can leverage income, and in the very last step we’re going to leverage income in a different way. But ideally, at some point, you’re going to be moving from one-to-one to one-to-many.

Now, a lot of people think that the way you do this is to create an online program, because that is the message out on the Internet. Create an online program! Create an online program! And sometimes I will have massage therapists coming in and saying, “I want to create an online program, teach people how to do their own massage.” I don’t wanna frickin’ do my own massage! That’s why I’ve got you.

So, that being said, leveraged income means different things in different business models. If nobody wants the DIY version of your program, then your one-to-many might be that you hire some people under you and start hiring out. But that takes a different skill set, and it is challenging. Each one has its different challenges, but it’s still leveraged income. The minute you pay someone to start doing the work you do, you have leveraged your income. You have multiplied yourself. You really want to think in terms of how to multiply your hours, yourself, without doing all the work yourself.

Same work, more people. More per hour, working the same amount of time. So, when you launch your first program and you get 20 people in it, or 30 people in it, and they’re each paying you $1000, it’s more per hour working the same amount of time you would have for one-on-one. Sometimes less amount of time. Lower cost per person is one of the advantages they get.

STEP 3: Create Leveraged Income

Uplevel Fast-Track FormulaTM

Raise Your Prices

1 2 3 4 5

Change YourPrincing Model

CreateLeveraged

Income

CreatePassive Income

Extend Transactions

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If you’re not the one going and doing the work and one of your hired people is doing the work, you can charge a little less. You have a different level of package. Sometimes, not all the time. Just remember, some people can’t or won’t pay your highest rates. So, they might want to do the package program, the online version, with the person that you’ve hired. That just may be the way they want to enter your mini-empire.

You can bring in experts for further leverage. Sue Ludwig does this with her business, the National Association of Neonatal Therapists.

One of the benefits at NANT is they get a monthly training call. So, Sue reaches out and finds experts in her industry to take over that call. She is interviewing them, but she doesn’t have to do the prep work and get everything ready. She just has to be prepared, show up, do the interview, and it’s a value piece for people. The other cool thing is that now she has a deeper con-

nection with other people out in the industry who are talking about it and telling the people on their lists, “Hey, I just had this

call with NANT and I love Sue Ludwig!” It’s a really great thing when you can start putting that into your business model.

Some examples are multi-week coaching programs and boot camps. This is one of the most common ones, and you’ve seen me do them a lot. So, when I do something like Uplevel Your Business and we have once a week coaching calls and the group gets on, that is leveraged income. That’s where I’m not working one-on-one, and a lot of people like to think that’s passive income; it’s not, but we’re going to get to passive income.

Passive income is where people just buy something because it’s selling itself online, by itself, and they do the home study version. None of my hours are involved in that one. I don’t do the fulfillment, I don’t do anything. It’s just completely passive income.

By the way, if you have a launch, you can even get paid to make your program. For example, you would maybe launch a program and include calls, and while you are doing the call, you record it and it becomes a home study version of that call. A lot of you have been in Uplevel Your Business and you know you can listen to some of the Q&A’s from the calls. That is just an added bonus; we recorded it, it’s there, and there’s so much good stuff on it.

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Let’s hear an example about this from Lilly, from my Uplevel Academy Gold Mastermind.

I was here in November last year, and this module right here really spoke to me. When I went into Gold, this was my goal: to get a proprietary program, the one-to-many, the program where I only had to work an hour a week, basically. Getting paid to write the program was like, yeah, right. But that’s exactly what I just did. Actually, in August I was dared by the Gold group to come up with a date to write my program because I kept procrastinating all year. I gave a date of October 1st. October 5th I had a call. I didn’t know what I was doing, I just had a call, modeled my call after Christine’s, and 80-something people were on the call. And I thought, all I have to do is get through this call, all I have to do is get through this call. You know what - two people signed up that night. I was like, “Oh my God, now I have to write the program!” I had an idea, so I gave the starting date on the call because I knew if I didn’t do that I wouldn’t commit to it. The night before the October retreat, I had 13 people sign up for the program.

That’s exactly what happened. And then every day for seven weeks, I got up every morning and wrote the program. Sunday was my last day. That’s the power of Gold, people.

Tele-seminars and tele-classes are another example. You design these classes once and are able to connect with many people at the same time. Now you have a program. Now you have leverage.

Retreats. Anyone who does live stuff, any kind of retreat you do, that’s leverage because you’re work-ing one-to-many. You can also record any of the sessions from it, record you talking, and create a retreat in a box or a seminar in a box. Home study.

Masterminds. Any kind of mastermind group that you create for your peeps, where it’s an inner-circle kind of thing, they get to work with you throughout the year and they’re coming to you.

Let’s hear from Joanne.

Could you elaborate on the difference between putting together a retreat and putting together a mastermind? They are both in-person things, and I keep going back and forth between those two words.

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A retreat is like a one-off. A one-time thing. Just a retreat, three days. A mastermind is a regular commitment from people who are meeting throughout the year. So, it’s a different energy.

Whereas the retreat is a one-time thing, the mastermind has programs with different offerings and levels. You know, the only mastermind I ever had was Platinum and that is how people got into my programs to work with me, and that’s the only way I wanted to work with anybody; for a year, so they’re committed. Because there’s something that happens with that. If you are like me where you want to get in there with someone and really make it happen over a year, then that would be a great model for you.

I found that with retreats what was happening was that people would go home and have some great results at first, but then they would stop doing the work. They’d go back to their old habits. And that is why I decided I’ve got to really start working with people because I know what it takes and what kind of commitment it takes. If that’s in alignment with who you are, that would be a really good thing.

E-seminars. E-seminars are basically multiple tele-seminars - the first time I did Uplevel Your Life it was the Great Big Dreams E-Seminar. And it was just an online model, telephone-based, emails, and a whole mix of stuff that came with it. I just called it an e-Seminar. It’s kind of another name for a variety of aspects included in the program.

Workshops are for leveraged income. You’ll notice we have been talking about this in list-building as well. It is a great way to build your list and create leveraged income.

Continuity programs. For those of you who are in any kind of gift service, you can create a continuity kind of thing, so people aren’t just doing a one-time purchase. A holiday kind of thing, or some kind of gift-giving program. Like “the cool husbands club,” where they always have gifts if they know their wife loves your jewelry, or Mother’s Day is coming around, a holiday, anything like that, you have a continuity program. Some kind of follow-up, some kind of way to get repurchases. Extended purchas-es from customers who love your work and love what you do, but typically don’t remember to buy all the time. So, you are just staying top of mind. You know, fruit of the month club, that kind of thing.

Proprietary programs are programs that detail your system, your way of doing things. Uplevel Your Life is my mindset proprietary program. Intention, elimination, attention, integration, decision, action. Those are my six steps. Page 24

Another question I get is, “Do you have to protect a proprietary program, and how would you do that?” I don’t know. There are probably people out there taking Uplevel Your Business stuff. Here’s my belief around that. Energy doesn’t lie. If you’re in a place of integrity, the person who rips you off... if they’re attracting people, then it means people who are not in alignment. I can’t get bent out of shape if somebody creates a program. We did have somebody write to us and say, “Would Christine like to contribute a chapter to my new book? It’s called Uplevel Your Life.” And we thought, um, there’s a little problem. She was a fan. She wasn’t being underhanded or anything. She was just loving everything I did and called her book Uplevel Your Life, and we have a trademark on that.

I think people are all over the internet just doing the best they can. Some of them are doing it underhandedly, but it’s really just a lack mindset. They don’t know they have their own system and formula, and they’re too lazy to go deeper. They just want to play big without going deep. So I don’t worry about them. I don’t worry about people who steal content. I mean, I don’t like it, but they can’t compete with the real thing. They cannot compete with your energy. There is just no competition with intention.

Another question I often get is: Why am I trademarked? Once I discovered that I liked the whole Uplevel Your Life, Uplevel Your Business kind of titles, I just started trademarking everything because I don’t want somebody to come and compete with me on my name. Your name is your brand.

Interview series. This is a little bit like what Sue is doing with her experts. But, any kind of interview series that you do, you can offer that as a bonus for your peeps. And recording and repurposing live events. I’ve done this. We videoed, we audioed, we have the binders, and then we resell it. It’s like a retreat in a box. It’s a home study system. Or a new coaching program. So you have to start thinking in terms of how you can leverage what you’ve done and extend it out, repurpose it.

Email lists. People focus a lot on this when they’re moving into Uplevel phases two and three, because you really do need a list of some sort. One of the best times to do this is when you’re coming to the end of Uplevel phase one. If you’re in startup and you have been in business for a while, that means you’re not in phase two yet. You’re still needing the money, but there are levels. And there are phases within the phases. What happens is you really start to master that startup phase, but you know you’re coming to the end of it. Usually your list has gotten a little bigger and you’re at a point where you know you can do some of this leveraged stuff. But when you’re at the beginning and you’re just getting started, this is a great idea, but if your list size isn’t there, where are the people?

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How are you going to sell this? Your list is where you begin selling to more people rather than just hoping to God that someone will come buy something.

And I see this a lot out there. I see this a lot among people who become life coaches. There’s a lot of really bad business techniques being taught in life coach schooling out there. They just sort of go, “Make a product and sell it!” And the person doesn’t have a list yet. Then they do a tele-seminar and no one’s on it. And no one buys it, and they think, this stuff doesn’t work. It’s just that they haven’t understood some of the concepts and how to think strategically.

Write down your answers to the following questions:

The Uplevel Fast-Track FormulaTM – Clarity PromptsCreate Leveraged Income• Write down the ways that you are already working one-to-many anywhere in your business.• What will it take to add more people to these groups? How could you leverage this work even further?• If you are not already working one-to-many, brainstorm ways you could begin to create leveraged income in your business. This includes group programs you could begin designing, in-person seminars or retreats you could offer, etc.

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I’m going to burn through the passive income one, because this is definitely a higher model. Most of you are not there yet, and that’s fine, but you can start to think about this.

This is where you can make money while you sleep. Now, if you’re creating freebies and things like that, and getting people on your list, you are marketing while you sleep. You already understand the benefit of automated online systems. Right?

So, this is where you make money while you sleep. People purchase Uplevel Your Life without me even doing anything because they see it in my e-zine and they’ve been thinking about it, and they just want to get it. You create it, set it up once, and you automate it. What that means is you have to start getting really good at systems. How is this going to work? It’s not passive income if you have to wrap it up and make it and go to the post office to send it. You want to have great fulfillment systems.

Convert a leveraged income source into a product. So, anything that you are doing as leveraged income... like Power Your Parenting for

Colleen O’Grady, is a leveraged product. She is working one-to-many and moving out of one-to-one. And when that becomes a product, a passive income source, it will be used as a home study program so she doesn’t have to be there; all the fulfillment systems will take care of it. Just as Lilly showed us, you can get

paid to create a passive income source or what will become your passive income source.

STEP 4: Create Passive Income

Uplevel Fast-Track FormulaTM

Raise Your Prices

1 2 3 4 5

Change YourPrincing Model

CreateLeveraged

Income

CreatePassive Income

Extend Transactions

Page 27

The first time I offered my Great Big Dreams e-Seminar, I did exactly what Lilly did. I thought, “Hey, a lot of you can’t come to my retreats! Maybe I should do an online retreat?” So I offered an online retreat. I think it was five weeks the first time I did it. And I acted like it was done; it wasn’t done, but I got paid to create it. I did the same kind of thing, where I was writing things as we were going, I was doing calls, and it was great. The deadline is the greatest invention of all because it makes you actually get the dang thing done!

Mine your current content to turn into a program.It’s amazing, when I sit down with somebody for a good half an hour, how many programs they have inside of them because they have so much content that they have already put out there. Sometimes it’s just content you are giving to somebody on the phone and you’ve just never gotten it down. It’s amazing.

Batch products together for more income.A lot of you have workbooks; I see this in the art world a lot. You

have a little $35 audio about this, and then another $35 one, and another $35 one, and it’s all this great content. You could create one big product and actually make a good bulk of income from one high-value product than a whole bunch of little tiny choices that just confuse people.

Make it, “the ultimate artist success program.” Get all these different workbooks and products together for hundreds rather than $35. Think bigger than a book. Books are great, but think longer term. Think bigger picture.

List size matters in this!That’s why I’m not going to spend a lot of time on this because there are a lot of people in here who don’t yet have a huge list and I don’t want you to start here. This is really about your next steps, Upleveling, and knowing what’s next for you to do. So just know that this is out there, and if it does feel like a realistic model for you, then great.

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There are ways to do passive income. When I was at a very low place in my work, iTunes and Amazon started to become passive income for me. One of my favorite stories was that when I started blogging, my iTunes sales shot up 300% in one month. It was just boom, instant passive income from doing something that was completely creating energy for me.

I tell that story with the caveat that a lot of things have changed since 2006. That was 2006. I don’t know if that would still happen today just because of how music has become free for people all over the Internet. So, I’m not sure how it would be now.

Marketing matters.E-books. A lot of people write e-books for passive income, and it actually can be a way to do it when you don’t have a list because there are some online strategies for driving people to an e-book. In general, the e-book has to be pretty results-based. You know, it has to give something. It’s hard to get people to buy your e-book on choosing to be happy if you are not already known as the happiness guru. Wayne Dyer, I would say, great, go for it, passive income, not that he needs it. But Joe Shmo sitting around saying, “What can I do for passive income?” You’ve got to be a little more strategic about it. If that’s the model you want to go with, I suggest e-workbooks, too.

Affiliate programs. Some of you are my affiliates, so any time you tell a friend about one of my programs or products, you get a percentage. And that’s just passive income that comes in because you told some friends. And you can do that with a lot of different people. Some people’s entire business is affiliate-based. They just push products. They have blogs that talk about photography and that kind of thing, and they sell cameras and get a lot of affiliate income from it.

Audio workshops can also be passive income. Video trainings from workshops can be passive income, depending on your business model and your peeps. And webinars, of course. That’s a great one, too.

Answer the following questions and we’ll move on:

The Uplevel Fast-Track FormulaTM – Clarity PromptsCreate Passive Income• Briefly describe three products you could create (or that you’ve already created!) that could potentially create passive income.• List the first three steps you need to take in order to create passive income from one of these ideas or products. Page 29

Our last step is probably my favorite one. It is extending transactions. This is really a lot more about how you think about your business. It’s three times easier to get a second sale from an existing customer than a first-time sale from a noncustomer because that customer already knows you and likes you and doesn’t have to be marketed to. Everyone’s always running around, trying to get newpeople on their list... “I’ve gotta get more people, I’ve gotta get more people.”

When we look at their list and all the stuff they’re not leveraging, the possibilities that are there are amazing to them. So, I want to talk with

you about this because I want you to think about this all the time. This is an ongoing way of thinking and strategizing.

• Before any new transaction or opportunity, think in terms of next steps, for you or the client or customer. What are you going to do to follow-up? If you have a one-off business where they purchase

a product, what would you do to follow-up? If it’s a client or customer, what would be their next step?

• Make this a customized, consistent approach. Any new idea you have, get excited, but then think: “What are the next steps?” This whole formula is geared toward making you think differently every time you offer a program. So when you’re thinking about a program, ask, “How would we extend this? How would we take it to the next step? What would people want more of?” And think longer term than just what one amount of money that I could make off of this one little thing.

• Be an anti-transactionist. This is how to Uplevel your business and get out of upshot mode. Stop thinking in terms of one little transaction. This is all about stick strategies, on the spot offers, everything you do.

STEP 5: Extend TransactionsUplevel Fast-Track FormulaTM

Raise Your Prices

1 2 3 4 5

Change YourPrincing Model

CreateLeveraged

Income

CreatePassive Income

Extend Transactions

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A stick strategy is how you continue to stay in touch with somebody who is already a client. You’re extending the relationship. It is kind of like marketing to your current clients, but it’s creating energy for your current clients and not forgetting that they’re a customer – they’re not a sale.

Let’s hear more about this from Bobbi.

You actually have an ultimate stick strategy. When I got my box, there was a sticker on it that had your picture and phone number, and it said, “Stop, wait, call this number before you open your box!” I said, “I’m doing that,” and I called and was smiling before I even got the box opened because it was the coolest idea. It was a model for how we can do it, and it was so genuine, I was ready to open it up.

How many other people did that?

I still have the box; I’m not letting it go because it’s a reminder of what that touch point meant.

I love that!

Here’s the scenario. Bobbi ordered Uplevel Your Purpose, the Purpose to Profits coaching program. She got the box, and on the box we have a sticker that says, “Before you break open this box, dial this 1-800 number for a personal message!” So, you call the 800 number and it’s a recording of me saying how I am so grateful to you for doing this and congratulations because this is going to change your life. What I’m doing there is talking to people; it’s not just a product landing on their doorstep.

A lot of people in marketing have a thing about the thump factor. Bam! It lands on your door step and it’s a big, giant box. People receiveit and start rifling through it immediately. That does work; it gets them excited. But I have a thing I call the engagement factor. Keeping people engaged from the minute they get that box – so they’re excited from the minute it arrives – that’s what I want to create. I want to create that joy for them. And what Bobbi just described is the ideal thing. I do it all with intention, love, and congruence, but it also is a form of stick strategy.

It’s a way to start the process of us connecting, right from the minute you get that box.

I want you to brainstorm ways you can extend transactions in your business: Page 31

The Uplevel Fast-Track FormulaTM – Clarity PromptsExtend TransactionsCircle your current streams of income:

• How could you extend the transactions you currently have so that you are making more money from what was once a solo transaction?• If you extended just ONE transaction continually, how much money could this add to your bottom line in one month? In one year?

private clients

trainings

teaching

public speaking

product sales (customers)

product sales (wholesale)digital

downloads

royalties

consulting

performing

other: __________________

other: __________________

Was this good? Do you feel more Upleveled about money and making more of it? I hope so!

ConclusionCongratulations again! Not only did you order the book, not only did you open it and start reading, but you made it all the way through. So that’s worthy of a huge congratulations, because like I said, most people don’t even take that first step. But you’re here, and now you’ve gone through this training, and you can see all the different ways of making money that you’ve probably never thought of before.

What I want you to do now is start implementing! Take those notes, review them, and then share with my team and me any breakthroughs you’ve had, any results that you’ve gotten, and any ways that this has Upleveled your business.

We want to hear from you, so write to us at info@uplevelyou.com.Page 32