5 Reasons Social Selling Beats Traditional Sales Prospecting

Reason 1

Eradicates cold callingIBM found that 91% of executives ignore cold calls and unsolicited emails Source: Sergey Gusarov

Reason 2

Reduces lead-time

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.Source: Forrester

Reason 3 Improves Lead QualityA recent study commissioned by IBM revealed that over 1/3 of B2B buyers use social media to engage vendors and learn about products

Source: chiefmarketer.com

Reason 4

Increases sales

According to author Jim Keenan, 78.6% of sales

people using social media outperformed

those who weren’t.Source: forbes.com

Reason 5

Avoids competing on priceBy offering clients value (via content marketing) and building a reputation of knowledgeable partner – instead of pushy salesperson – TRUST is built.

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Bert Verdonck & Mike Clark@ReallyConnect

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5 Reasons Social Selling Beats Traditional Sales Prospecting