Social Selling & Prospecting - 2015 LMA/Blinder Digital Revenue Summit
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In print & online, Sound Publishing… Publishes 49 daily, weekly & monthly newspapers Serves 100+ communities in Washington Draws 2.3 million monthly unique digital visitors Inserts more than 18.7 million preprints monthly
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Transcript of Social Selling & Prospecting - 2015 LMA/Blinder Digital Revenue Summit
In print & online, Sound Publishing… Publishes 49 daily, weekly & monthly newspapers Serves 100+ communities in Washington Draws 2.3 million monthly unique digital visitors Inserts more than 18.7 million preprints monthly Distributes to more than 655,000 households
President
Vice Presidents
Publishers
Sales reps
Wholly-owned subsidiary of Black Press, Ltd. of Victoria, B.C.
~90 multi-platform sales reps working entire product portfolio
Generally, no special digital goals or comp plans
2013 – Began testing social media streams with Friends To Follow in 1 regional market (1 daily, 2 weeklies)
2013 – Began testing social media streams with Friends To Follow in 1 regional market (1 daily, 2 weeklies)
RESULT: 20% of sales claimed social media as the driving factor
2013 – Began testing social media streams with Friends To Follow in 1 regional market (1 daily, 2 weeklies)
RESULT: 20% of sales claimed social media as the driving factor
2014 – Expanded feature to all titles, improved feature profile and saw similar results across all markets
Get more from your Facebook investment
Get more from your Facebook investment
Increase your reachNo extra effortLow cost
Great for businesses of all categoriesHealthcareRestaurantsReal estateAutoServicesRetailFinancial
Total Audience Coverage
Total Audience Coverage
But limited availability
Total Audience Coverage
But limited availability
Only sold in bundles
Wilder AutoPhoto of every sale
Wilder AutoPhoto of every sale
Wilder AutoPhoto of every saleFB Likes have
improved
Wilder AutoPhoto of every sale
Wilder AutoPhoto of every sale
Wilder AutoPhoto of every saleFB Likes have
improved
Black Bear DinerPosts specials 3x daily
Black Bear DinerPosts specials 3x dailyPeople expect it now
Black Bear DinerPosts specials 3x dailyPeople expect it nowCompetes with other
diners for top spot
The Hidden BushNew client
The Hidden BushNew clientLegal recreational
cannabis store
The Hidden BushNew clientLegal recreational
cannabis storeNo complaints
Options Inline photos & videoFacebookYouTubeTwitter InstagramGoogle+RSS
To-do listSegmentationLeads generator
To-do listSegmentationLeads generator
