5 min Pitch for the Fashion Marketing Day

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Ribkoff From Vision to Reality Nawreen Hossan & Ariane Beaulieu Sirois The Co-Creationaries

description

This event was held at the John Molson School of Business for the Case Challenge on the Fashion Marketing Day.

Transcript of 5 min Pitch for the Fashion Marketing Day

  • 1. RibkoffFrom Vision to RealityNawreen Hossan & Ariane Beaulieu Sirois The Co-Creationaries
  • 2. RibkoffQUALITY FASHIONABLE SOPHISTICATION
  • 3. CREATING AN EXPERIENCERibkoff Experience: Sexy Classy Confident
  • 4. MAIN GOALS Increase Sales Create BrandGain RecognitionVisibility
  • 5. NEW MEDIA CAMPAIGNSustain your Sexiness Enduring Classics Sustain Reign in High Quality
  • 6. Fashion Show BrandGain Visibility Increase Sales Recognition
  • 7. FacebookCreate Experience through Brand Engagement BrandGain Visibility Increase Sales Recognition
  • 8. Become The Next Ribkoff Man Nationwide Contest Theme: Sustain your Sexiness with Boxers Their definition of classic sexiness Brand Gain Visibility Increase Sales Recognition
  • 9. Share the Link Spread the Word Like Dylan Ribkoff Facebook page Share link with Facebook network friend Duration: 2 weeksTarget 200 people Reach 40,000 potential customer Brand Gain Visibility Increase Sales Recognition
  • 10. H o w t o t u r n Potential C u s t o m e r s i n t o Profitable C u s t o m e r sGoal: Target Sales Target Sales2% (800) of Revenue:40,000 potential 2% 22,400$ (based on 28$ avg. 98% purchase, per Brand Gain Visibility Increase Sales Recognition
  • 11. H o w t o t u r n Potential C u s t o m e r s i n t o Profitable C u s t o m e r s Brand Preference BrandExposure &recognition Create Brand Engagement
  • 12. BUDGET Trip for 2 to an eco-friendly destination in CanadaWeek-end to Banff National Park: 2,500$ 500$ worth of Ribkoff Boxers Low Cost & High Value
  • 13. THANK YOUSustain Your Sexiness! Questions?

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