How did you attract/address your audience?

When I completed my school magazine, I felt that I didn’t do enough research on existing School Magazines. So when I began my Music magazine, I made sure that I did more research into original covers, contents pages and double page spreads. This was also really helpful for me when I was designing my work as it gave me a guideline to house style: colour, layout and text.

What I really wanted to incorporate into my work was a logo as title which could be recognised at a glance, similar to the logo title of Q .What I like about this is how the logo looks mature and clear .I decided to use the pop colour of red like the colour of Q and moved around the letters in order to make a completely original logo.

I hoped this would attract older people in the 20- 29 age group, who like an alternative style of music, as I felt the text portrayed an edgy and unique style.

For my music magazine cover I first decided to chose a similar house style to some of the examples in my research, Q magazine used a clear and basic design consisting of rectangular shapes in white light grey and dark grey. What I like so much about it is how this particular magazine used hints of bold bright colours to make the layout more complex and brighter, but still achieves a sophisticated style.

What I also wanted to incorporate a similar text to Q magazine, I like the way it is a range of different sizes and thickness, but maintains a straight and angular look. I made sure that my text was of a similar style but to make the cover more different I used Arial Rounded for the sub heading and smaller text.

For my contents page I wanted to maintain the house style of the front cover, I did this by using the same text for the contents page as the front cover and main. I hoped by using the rounder text it would create a more casual appeal.

I used this example from Q magazine as a template for my own work. What I like most about the page is how it is separate into neat and confined rectangles, which creates a clear and well laid-out space.

I also like how the contents has quite limited use of colour, which looks very effective with the bright hints of red. I decided to use this in my own work as I felt this clear layout would be very helpful if a customer was looking for anything in the contents in particular for example a feature on a certain artist.

For my double page spread I used the same colour scheme that I had used throughout my work. To to link the pages to a theme I also selected a photograph with a similar colour scheme to co-ordinate with the red and grey theme .

I thought that the photograph worked well as a larger photograph so I only added smaller shots around the text to emphasize the feeling of a documented interview. I hoped this would add a more personal touch to the interview and make the reader feel more involved in the lives of the artists.

To relate the double page spread to the cover I added plain white rectangles on off angles, similar to the sub headings of the contents page. I thought this would link the page to the rest of my work.