Five Social Media Tips for Fundraising!

Here are 5 things to bear in mind and apply to your social media strategy, to ensure

you engage with your donors and appeal to them effectively.

Tip #1 Giving is Emotional

Tip #2 Giving makes people Happy

Tip #3 Giving is Personal

Tip #4 Giving is Social

Tip #5 Giving is the right thing to do

Why people give?

Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv

#1 Giving is Emotional

Photo ref: http://smashinghub.com/30-brilliant-pictures-exposing-face-of-poverty.htm

Giving is Emotional

Giving is Emotional

• I felt emotionally moved by someone’s story

• I want to feel I am changing someone’s life

Reasons people give #1 Emotion

• Never forget it’s all about people

• Talk to the people you’re hoping to build a relationship with

• Use a human voice

• Tell us something, make it interesting

Tips on Emotional updates:

• Tell one person’s story

• Show the impact of donations in relation to helping one person.

• Use video and images not facts and figures.

Tips on Emotional updates:

Exercise 1Emotional Updates

#2 Giving = Happiness

• I want to have fun and be part of something (think Red Nose Day, Xmas Jumper Day, Coffee Mornings)

• It makes me feel connected to other people

• Giving is a good thing to do.

#2 Giving makes people feel happy

Giving makes people feel happy

Giving makes people feel happy

Giving makes people feel happy

Exercise 2Happy Updates

• Show the journey of a fundraiser – before, during and after.

• Encourage fundraisers to post how taking part made them feel.

• Encourage fundraisers to post their photo’s during the event and at the finishing line or at the end of their challenge.

Tips:

Giving makes people feel happy

Photo: http://www.bbc.co.uk/programmes/galleries/p025kckv

#3 Giving is Personal

Story 1

Story 2

• Someone I know asked me to give and I wanted to help them

• A loved one has been affected by this illness

• I want to memorialise someone

• I might suffer from that illness one day

#3 Giving is Personal

• Make it easy to help and fundraise

• Make it easy for Fundraisers to ask friends and family to sponsor on Facebook and Twitter.

• Make it easy for people to memorialise their loved ones

• Explain the personal suffering and feelings of your patients.

Tips on Personal updates:

Exercise 3Personal Updates

Giving is Personal

Giving is Personal

Giving is Personal

#4 Giving is Social

• I feel a sense of closeness to a community or group

• It makes me feel connected to other people and builds my social network

Giving is Social

Exercise 4How to encourageFundraisers to post

• Pre fill share buttons with the right information.

• Encourage conversation and social sharing by creating and using hashtags

• Help fundraisers by providing a promotional pack; with branding, tweetable images and hashtags.

Tips:

Giving is Social

Giving is Social

Giving is Social

#5 Giving is the right thing

• I was raised to give to charity – it’s a tradition

• I give for religious reasons – God wants me to share my affluence

• I want to have a good image for myself/my company

• I want to leave a legacy that perpetuates me and my ideals

Giving is the right thing to do

• Keep your charity’s message in mind

• Thank people for their hard work, time and effort

• Interact with people who post their photo’s

• Explain how fundraisers have made a difference

Tips

Exercise 5Moral Updates

Tip #1 Giving is Emotional

Tip #2 Giving makes people Happy

Tip #3 Giving is Personal

Tip #4 Giving is Social

Tip #5 Giving is the right thing to do

Why people give?

Facebook Best Practise

• Post photo’s they receive 7 times more engagement than plain text updates

• When posting just one image, to show it at it’s fullest it needs to be at least 504 x 504 pixels

• Try posting at least once a day, especially Saturdays when most sharing is done

Facebook Tips

• Tick “Similar Page Suggestions” in Settings > General, you’ll receive a lot more “Page likes”

• Be Positive – you’ll receive 5 time more engagement

• Less is more – 80 character posts or less receive up to 66% more engagement

Facebook Tips

Twitter Best Practise

Photo: http://www.theguardian.com/tv-and-radio/2014/aug/31/great-british-bake-off-row-heres-one-bbc-prepared-earlier

• Clear, concise language is the most retweeted

• Tweets with links receive 86% higher RT rates

• Become an expert news source for your Mastermind subject!

• Tweet frequently, several times a day if possible.

Twitter Tips

• Follow Strategically. This will become your own news source for re-tweetable content.

• Go easy on the hashtags. Using more than 2 hashtags reduces the retweet rate.

• Full sized photo’s are best so don’t crop or edit them first.

• You can add up to 4 photo’s per tweet.

Twitter Tips

Boost your social media engagement

Social Media Performance Review

Your own 2015 Social Media Strategy with

Actions to Boost Performance.

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helen@coldicottfreelancetraining.com

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their customers

We do this through developing your strategy, your staff and your skills.

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