3 Creative Summertime Fundraising Tips

The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon

3 Creative Summertime Fundraising Tips

http://www.johnhaydon.com/hdcb

Format:

• 15 minute presentation

• 15 Q&A

• Get back to work

Get the recording and slides:

• Recording and slides available next Tuesday

• Download the slides now (if you want to)

• If you’re live-tweeting, use #HDCB

Take notes!!!


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Notes: Action items:





• Taylor Shanklin, aka “T-Shank” • Sr. Manager, Product Marketing @ • Peer-to-Peer Fundraising Boss Lady • Nonprofit tech nerd & writer • Coffee, kids, wine • @tshankcycles • www. kimbia.com


http://kimbia.com



Don’t let the summer slump get you down.




Tip #1: Get Into The Spirit & Wear Flip Flops

Remind your supporters that your mission doesn’t get a vacation, so integrate your mission into summertime activities!

Roll with the theme: • Flip flop drive for the homeless • Pack a Summer picnic for underprivileged youth • YMCA Example: Send a kid to camp #YSummerMatters

• Take advantage of summertime selfies: • Heavy hit on Facebook and Instagram




Focus on your truly committed supporters!

Attention spans are limited in the summer.

• Focus on those who give frequently: • Convert one-time to sustainers • Up the ante with current sustainers

• Love your core, get it ready for the beach….Focus on stewardship

Tip #2: Focus On Your Core




Wipe down your data and clean up metrics!

• Tackle the data de-duping project you’ve been putting off all year

• Benchmark & Measure: • Online campaign performance - How has it been going?

• Are you tracking your online donation form conversion, or conversion on event registrations?

• Could you spend some time on A/B testing?

Tip #3: Pack a Beach Towel




Put on your sunscreen ahead of time!

Use the “summer slump” to plan for the busy months:

• Get ahead on your communications calendar • Plan • Write • Queue-up

• Go ahead and set up your online forms for fall events & campaigns

• It’s never too early for EOY planning

Lastly, Always Plan for Sun


Get all HDCB training sessions

Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/



http://members.johnhaydon.com/course/smart-marketing-lessons/




Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.


http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/

3 Creative Summertime Fundraising Tips

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Transcript of 3 Creative Summertime Fundraising Tips