5 Social Ads

Walk When You Talk: IDEA has planned a range of on-ground and digital activities around the theme of Walk & Talk, to mobilize people across different walks of life, age-groups and societies and get them to walk for fitness. IDEA plans to initiate a countrywide movement on Walking & Talking, and expects that ‘Ek Idea pe chal padega India’ . IDEA has recently released its new TVC which shows its Brand Ambassador Abhishek Bachchan playing a Doctor this time, who discovers how people can get fit by simply ‘Walking while Talking’ and advocates this idea to the general public. While responding to a journalist’s query on whether technology was making people lazy and unfit; the Doctor responds by saying that people can be fit by just ‘Walking & Talking’. Soon, this message sweeps the country through TV, making it a mass movement.

'Use Mobile, Save Paper': IDEA Cellular has launched yet another innovative IDEA Environment Campaign that advocates

the message to 'Use Mobile, Save Paper'. The latest IDEA environment campaign on their mobile phones, thus reducing dependency on paper usage. IDEA's 'Use Mobile, Save Paper' campaign is aimed at educating people to efficiently use the mobile phone for day to day campaign is aimed at educating people to efficiently use the mobile phone for day to day communication to save paper. World over, millions of tonnes of trees get cut everyday to produce paper, leading to alarming rates of deforestation. This new IDEA campaign is designed to promote mobile phone usage as an efficient tool to read daily newspapers generate e-bills, make payments and transactions, issue e-tickets and boarding passes; thereby saving tonnes of paper everyday.

Amul Social Ads( Hoardings) - Didi Jalaile – Rail-ly Good (Focuses on Mamta Banerjee and controversial railway budget)- A Lick For Akhil – Son Rise Snack (Akhilesh Yadav the youngest elected Chief Minister of UP

- March 2012 - Ra Tujhe Salaam (Rahul Dravid's retirement from Test cricket - March '12)- Samajworthy Party – Butter Pradesh (Recently held U.P. state elections - March '12)- Goalympics- (Indian hockey team qualifies for London Olympics - Feb'12)- Lick Here Baron – High Flyer ( Vijay Mallya)- Triple-ex Ministers – Never adult-rated- YU and VI will fight together – (Wishing prominent Indian cricketer Yuvraj Singh a speedy

recovery from cancer! - Feb'12)- Yeh Bichare Bina SAHARE – FOR THE PARIVAR (Indian cricket world without a sponsor - Feb'12)

Idea 3G –RAISE YOUR VOICE AGAINST CRIME:-

People are afraid to raise their voice, when something illegal has happened, because that their lives will not be spared by goons and political parties.

Johnson & Johnson's new campaign for the launch of its new variant Stayfree Advanced, promotes the brand philosophy 'It's time to change.' In its campaign which launches a new variant of its sanitary pad brand Stayfree Advanced, urges everybody, especially women, to shed their old beliefs and adopt new ideologies, in order to bring a change in the world, and in their lives. It Shows two office-going girls, out to have tea. They come across a huge rally, which leaves the road littered with papers and other trash. While one girl criticises this act, the other girl picks up the litter, proving that actions speak better than words. "The femininity of Indian women is changing and menstruation is a part of femininity, which also has an impact on life. The idea is to keep women comfortable and confident during those days of the month. Therefore, going with the philosophy of the brand 'It's time to change', in the new campaign, we have asked women to change and adopt something new (in this case, Stayfree Advanced), if they are irritated by something old."

Hindustan Times commercial

The recent commercial talks about individuals needing to broaden with changing times. It shows two friends sitting in a restaurant and one of them tells the other friend to have a look at the gay couple on the other table. So his friend picks up a rolled newspaper and taps him on his head and continues to have his lunch. A punch line then props up saying “it is time to open our minds”.