Western Culture Influence on Indian Culture
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Transcript of Western Culture Influence on Indian Culture
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Western management thoughts Indianwork place confused results :New
Potpourri
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The collective programming of a group of people.
Indian culture is rich and diverse
Unchanged values and beliefs.
Respect one another
Helpful nature.
Harmonious relationship between boss and employee.
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WESTERN CULTURE
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Western culture : more advanced culture.
Presence in nearly all nations of the world.
Free, prosperous, modern and peaceful : supportive of humanlife.
Western economic domination is accompanied by culturaldomination.
Cultural imperialism.
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Indian Western
Styles of Management Authoritative Democratic
Environmental
Influences
External Locus of
Control
Internal Locus of
Control
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ValueOrientations
Indian Western
Human Nature Individuals dont put efforts to improvetheir present situation
Individuals focus onimproving their presentsituation
Man-Nature Individuals subjugatethemselves to nature
Individuals believe thatthey control nature andtheir own destiny
Time Individuals orientedtowards past and view
time as an infiniteentity
Individuals focus onfuture: preference for
planning & scheduling
Relational Individuals preferhierarchicalrelationships: leadingto recruitment based on caste
Organizations tend to hirebased on skills
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Example :
Mc Donald's is known all over the world for its burgers whichcontain mostly beef and pork.But in India where Hinduism & Islam are 2 major religions , the
consumption of beef and pork is strict no-no.Mc Donald's could not afford to ignore the market of a potentialbillion customers & had to change the lineup of its menu .Instead it serves 100% vegetarian and in non-vegetarian onlyinclusion of chicken and fish .Inclusion of burgers like mc aloo tikki , veg surprise has increasedsales as they are affordable to a common man.
Its the only market in the world where Mc Donald's does notserve any beef and pork in any form .
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Advantages :
MNCs are more inclined to hire women.
Managers adopting methods of retention.
Equal employment opportunity practice
Adoption of new technologies .
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Disadvantages :
Cable television and foreign movies : acted as a catalyst inbulldozing the cultural boundaries.
Changed perceptions and dreams of ordinary people.
Indian youths leaving education in mid-way and joining MNCs.
Increase in the violence (particularly against women).
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Management style of western and Indianorganizations with the help of corporatesocial responsibility examples.
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C.S.R Re -Defined
Today, CSR works no more on the old Philanthropic idea of donatingmoney at the end of the financial year for a good cause.
It aims at accepting environment around them, for the best workingpractices.
Brand names depend not only on Quality, Price & Uniqueness but also onhow they interact with their Workforce, Community & Environment .
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CSR at ITC Limited :
1) A new paradigm - ' e-Choupal ' initiative.2) It helps poor tribals make their wastelands
productive .3) Investing in rainwater harvesting .4) Empowering rural women by helping them
evolve into entrepreneurs.5) ITC touches the lives of nearly 3 million
villagers across India.
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1) Collaborated with Law Enforcement Agenciesaround the world to fight Cybercrime .
2) Collaborated with Government Agencies forInternet Security .
3) Reduced Carbon Emissions by 35 % .
4) Spent $45 million in Employee WellnessPrograms .
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1) It may help companies cut down waste heavilyleading to profit maximization .
2) It may help in Reduced Absenteeism .
3) It may lead to Employee Retention .
4) CSR programs can build stronger bonds betweenmanagement and staff, reducing turnover.
5) It can also help companies in preparing Environmental Standards & Preferences .
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Western CSR Agenda :
CSR is voiced by sophisticated interest groups withconsiderable media coverage.
Long-term value maximisation or higher stakeholderparticipation.
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For organizations to succeed in India, theability to integrate the traditional systeminto the modern outlook and form a
hybrid strategy for management of theIndian Organizations is of utmostimportance .
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BIBLIOGRAPHY:
WWW.HUBPAGES.COMWWW.GOOGLE.COM
WIKIPEDIA
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THANK YOU
DIKSHA ,AKANKSHA AND PIYUSH