4 Ways College Career Centers

Can Do More with Less

Ideas, Tools & Resources to Help You

Succeed in 2012

Presented by J.T. O’Donnell

Students• Unmotivated

• Undecided

Alumni• Unemployed

Today’s College

Career Counselor

Deals With…

Alumni• Unemployed

• Unexpected

InternalStaff

• Unaware

• Under-appreciated

Today, We’ll Discuss…

• Innovate Your Culture

• Engaging Students

• Job Search 2.0

• Alumni Support

Innovate Your Culture

What Holds You Back?

Funds

Resources

Administration

Co-workers

Students

Experiments NEVER Fail!

• Innovate or die

• It’s not for them… it’s

for YOUR business-of-

oneone

• Think big, act small

• Go from “liked” to

“respected” – and

respected pays TWICE

as much

Once Upon a Time….

CINDERELLA SYNDROME:

The belief being “nice”

7

The belief being “nice”

and “likeable” are what it

takes to get recognized for

your talent and to get

what you want out of life.

10 Years Later…

CAREEREALISM.com

CareerHMO.com

3 Types of Leaders

1. Reluctant

2. Eager-to-Please

3. Respected

QUESTION: Which one do you want to be?

9

RESPECTED…

Pays TWICE as Much in Terms Of…

• Engaged Workers &

Administration

• Exceeding Expectations

• Increased Productivity

• Showcase Ability to Lead

• Proof of Promotability

10

Boiling Pot Theory

Pick 3 & Do ‘Em Well

• Set a goal

• Identify high-payoff

activities

• Schedule for • Schedule for

consistency

Student Engagement

Today’s Student

• Helicopter parents

• Pop-behaviorism

• No professional

experienceexperience

• Mis-guided

understanding of career

• Social ADD = lack of

coping skills

• Avoid 3Cs at all costs!!!

What’s Working…

• Comprehensive self-

assessment

• Virtual coaching

• Video tutorials• Video tutorials

• Incentive-based career

planning

• Career center

internships

Interaction Style

�Empathizer

�Energizer

�Contemplator�Contemplator

�Commander

Interaction Inventory

• Which of your scores was higher between A and B?____

• Which of your scores was higher between C and D?____

If your two highest scores are:

A & C= ContemplatorA & C= Contemplator

B & C= Commander

A & D= Empathizer

B & D= Energizer

ENERGIZERS

Open, upbeat and outgoing. Enjoy a fast-

paced environment and having fun. Like to

share all information, especially “good news.”

Can make quick decisions based on their

“gut.” Always able to see the potential in

situations. Diffuse conflict with humor. See

the “big picture” and share vision effectively

with others. Like working in teams. Enjoy

competition.

EMPATHIZERS

Warm, tactful, avoids conflict. Like a slower

environment that is relaxed and fun. Don’t

make rush decisions and use “gut” instinct

to guide the decision process. Like to share

all information with others and prefer to

build friendly relationships to create and

maintain harmonious environments. Prefer

teamwork over working alone.

TACTFUL TO-THE-POINT

EXPRESSIVE

competition.

COMMANDERS

Serious and direct. Don’t share personal

thoughts and feelings often. Rely on fact and

experience, not emotion. Make decisions

quickly, don’t like to waste time. Multi-task

well and are good at forecasting future

trends. High achievers with no nonsense

style. Work well alone, or as team leaders.

Not afraid of conflict. Consistently achieve

their goals.

CONTEMPLATORS

Calm and reserved. Are tactful and cautious

in sharing thoughts and feelings. Prefer

facts and figures over “gut” instinct. Take

time making decisions to ensure thorough

review of all options. Don’t like sharing

personal life too extensively, prefer

professional relationships over friendships

at work. Non-confrontational and prefer to

work alone.

CONTROLLED

ENERGIZERS

Are passionate and will show emotion and

conviction for what they believe is fair and

just. Must be happy in order to make

others happy. Speak up loudly and quickly

to let others know how they feel in

situations of disagreement. May say things

out of haste and emotion that are mean or

hurtful. Can be seen as self-centered and

pushy when voicing personal

EMPATHIZERS

Back down from conflict to avoid appearing

pushy or insensitive. Will say whatever it

takes for conflict to be over. Won’t share

hurt or angry feelings with those who cause

them. Instead, vent frustration to others.

Can give the impression of being all talk; no

action. Been known to tell “white lies” and

can be viewed as overly-dramatic. Also can

be perceived as gossipy.

PROCRASTINATORS PUSHERS

PLEASERS

COMMANDERS

Are determined and forceful in order to

get their way. Feel justified in “pushing”

for their cause. Look for ways to take

control to ensure the outcome they

desire. Are turned off by emotion in

difficult situations, and can be seen as

insensitive in their pursuit for a quick and

efficient resolution to conflict. Can be

viewed as cold-hearted and selfish as they

stop at nothing to get their way.

pushy when voicing personal

dissatisfaction.

be perceived as gossipy.

PLANNERS

CONTEMPLATORS

Choose to remove themselves from

situations to alleviate conflict. Become

unresponsive and unavailable in stressful

situations to avoid unrest or

disappointment. Been known to frustrate

others with their lack of urgency to resolve

conflict. Use time as a way to have difficult

situations pass over. Are sometimes viewed

as too conservative. Can be interpreted as

snobby and indifferent.

Job Search 2.0

FACT: You Need to Define & Promote

Your Business-of-One

1. Stand out

2. Gain respect

3. Earn WOMP3. Earn WOMP

4. Build up your

brand’s value

America’s Career Crisis

• 7 out of 10 Americans Are Unhappy with Work

• Sensorial Assault 24/7

• Professional Identity = Self Worth (a.k.a. Happiness Factor)

How Important is Professional Identity? (I can read your mind!)

• What do you do? What do

you do?

• I am a ____________.

• Did you pick someone with

professional success?

• FACT: No other society in the world

puts as much emphasis on career

success as we do.

UNIVERSAL Career Reality Taught…

EVERY Job is Temporary!

Which One Are You?

Which one are you?

And Now?And now?

And Now!?!?!?!And now?!

Here’s What You Look Like to THEM!

Here’s what they see!

Leverage & Showcase Your Irresistible Strengths!

Be irresistible!

Marketing a ‘Business-of-One’

1900’s = Brand Awareness

• Features & Benefits

• Target Audience

• Marketing Materials

2000’s = Personal Branding

• Strengths Assessment

• Bucket List

• Career Identity Materials• Marketing Materials

• PR Strategy

• Career Identity Materials

• PB Strategy

New Grad Job Search in 2011…

• 25M Unemployed

• 3M Just Like Me

• 24% Recent Grads

• 70% Lack Work Experience

• 5 Job Apps in 6 Months

Job Search 2.0 = Personal Branding

• Business-of-One Mindset

• Interview Bucket List

• Info Interview

• Social Netiquette

Alumni Support

Alumni Today….

• Unexpected Increase

• Geographic Issues

• Unrealistic Expectations

• Different Objectives

CAREER LIFECYCLE

Beginning End

Middle

Where are YOU?!

Middle

• Same career,

different job

• Fine-tune personal

brandbrand

• Need higher level of

connections

Alternative Resources!

• JobSpice.com

• LinkUp.com

• Alltop.com• Alltop.com

• Wordle.net

• CAREEREALISM.com

• CareerHMO.com

Questions?

Next Steps – Power of 3

• 3 tools/resources you

want to experiment

with

• 3 ways it will help your 3 ways it will help your

business-of-one

• 3 things you can do

immediately

• 3 ways you’ll focus on

respect of likability

info@careerealism.com

FREE 20-Minute Consultation

Thank you & best wishes!