4thingsyouradagencyissecretlydyingtotellyou 140122041940-phpapp02

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Transcript of 4thingsyouradagencyissecretlydyingtotellyou 140122041940-phpapp02

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Make your agency feel like they are working with you, not for you

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Both sides should be aligned on everything that’s going on

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Transparent communication = easy navigation around upcoming obstacles !!

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Agency’s deadlines are as important as yours !!

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Making changes midway through a project will cost more money and time

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Agree on work processes and timeline beforehand and stick to it

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Be consistent and know what you want

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Be concrete and give specific notes on what you liked and didn’t like during a feedback round

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Consolidate feedbacks and make sure to get decision makers involved early

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Agency need to manage vendors to produce your work

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Slow payment strains your ad agency relationship’s with the vendors

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“Oh but I’ve forwarded the invoice to finance” is not a good enough reason

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Pay promptly and your agency will be able to get their best partners working on your projects

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Read the full article of ‘4 things your Ad agency is secretly dying to tell you’ at http://blog.piethis.com/post/73193860944/ad-agency-secrets

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Pie is a web app for sharing things with your coworkers. Start conversations with your team about industry news, best practices and anything else you find on the web.

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Work Smarter, Together

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