4imprint Instagram [INFOGRAPHIC]
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1 1 2 3 4 5 6 7 8 9 r BALLS HOME VISITOR STRIKES OUTS 2 1 1 1 1 2 1 5 Hit a home run with A KEY PLAYER for your organization’s social media team BATTING AVERAGE? Even ringers experience the slumps: 5 COMMON MISCONCEPTIONS The official rules of the game: HOW TO PLAY LIKE A PRO THE LATEST RUMOR It only works to sell visual products It is only for big business It’s all about posting your own photos and videos It’s not possible to measure your performance Instagram owns your photos THE REAL DEAL It works just as well promoting culture, employee goodwill and celebrations Small businesses can generate leads and attract new customers just as well as the big guys You can get a lot more exposure if you interact with other people’s content There are several third-party metric applications that keep brands informed You own your photos SHARE PHOTOS & VIDEOS APPLY FILTERS FOR COOL VISUAL EFFECTS COMMENT ON CONTENT CONNECT WITH FAVORITE BRANDS Born: 2010 Drafted by: Facebook ® Draft date: 2012 Salary: $1B FUN FACTS: 200 million active users: • Spend 257 hrs/month viewing their feeds • Post more than 40 million photos daily • Like 8,500 photos /second • Make 1,000 comments /second G E T T I N G S T A R T E D O N I N S T A G R A M www.4imprint.com Infographic created by www.4imprint.com, based on the Instagram Blue Paper ® . Download Blue Paper at: http://info.4imprint.com/blue-paper/instagram/ You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/) Slide into home plate with Instagram and see your brand score one for the team! Sources: Jackson, Eric. "What Would Instagram Be Worth Today If It IPO'ed?" Forbes. Forbes Magazine, 30 Sept. 2013. Web. 30 June 2014. <http://www.forbes.com/sites/ericjack- son/2013/09/30/what-would-instagram-be-worth-today-if-it-ipoed/>. "Facebook's Instagram Says It Has 90 Million Monthly Active Users." TechHive. N.p., 20 Jan. 2013. Web. 26 June 2014. <http://www.techhive.com/article/2025801/facebooks-insta- gram-says-it-has-90-million-monthly-active-users.html>. "Views, Visuals, and Visibility: The Value of Instagram - Reimagine Main Street." Reimagine Main Street. N.p., 7 Feb. 2014. Web. 30 June 2014. <http://reimaginemainstreet.com/social-media/views-vi- suals-and-visibility-the-value-of-instagram/>. "Facebook's Instagram Says It Has 90 Million Monthly Active Users." TechHive. N.p., 20 Jan. 2013. Web. 26 June 2014. <http://www.techhive.com/article/2025801/facebooks-insta- gram-says-it-has-90-million-monthly-active-users.html>. Davoult, Thibaut. "The 5 Biggest Misconceptions About Using Instagram for Business." The 5 Biggest Misconceptions About Using Instagram for Business. N.p., n.d. Web. 30 June 2014. <https://blog.kissmetrics.com/biggest-misconceptions-about-instagram/>. Bunskoek, Krista. "52 Tips: How to Market on Instagram." Blog.wishpond.com. Krista Bunskoek, n.d. Web. 31 July 2014. <http://blog.wish- pond.com/post/59612395517/52-tips-how-to-market-on-instagram> POST CONTENT THAT’S … Fresh Meaningful Unique BE CONSISTENT AND VISIBLE BY … Choosing an easy-to-find account name Posting consistently Posting real-time content with emotion USE HASHTAGS … To help users find you To classify by event, geolocation or subject matter Sparingly (no more than 5, please!) ENGAGE FOLLOWERS BY … Following similar accounts Liking, commenting on or responding to comments Posting photos that users can connect with Set up notifications that alert you when someone: Tags your company in a photo Comments on your photos Mentions your company Link to your other social players: Facebook ® Twitter ® Vine ® Tumblr ® Foursquare ® Post: Pictures & videos Special campaigns Photo contests Download the app: Register your account Upload your profile pic Choose privacy settings BATTER UP! BATTER UP! And stay tuned, because Instagram’s business tool suite is coming soon! ®
description
4imprint’s newest Blue Paper®, podcast and infographic, Hit a Home Run with Instagram, discusses the value of Instagram for business including brand awareness, customer engagement and connectedness. It also outlines tips for ensuring content is fresh, consistent and engaging. You’ll find these and other best practices—some of which include the use of creative filters, hashtags and @mentions—in this Blue Paper.
Transcript of 4imprint Instagram [INFOGRAPHIC]
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11 2 3 4 5 6 7 8 9 r
BALLS
HOME
VISITOR
STRIKES OUTS
2 11
11 2
1 5
Hit a home run with
A KEY PLAYER for your organization’s social media team
BATTING AVERAGE?
Even ringers experience the slumps:
5 COMMONMISCONCEPTIONS
The official rules of the game:
HOW TO PLAYLIKE A PRO
THE LATEST RUMOR
It only works to sell visual products
It is only for big business
It’s all about posting your own photos and videos
It’s not possible to measure your performance
Instagram owns your photos
THE REAL DEAL
It works just as well promoting culture, employee goodwill and celebrations
Small businesses can generate leads and attract new customers just as well as the big guys
You can get a lot more exposure if you interact with other people’s content
There are several third-party metric applications that keep brands informed
You own your photos�
SHARE PHOTOS &
VIDEOS APPLY FILTERS FOR COOL VISUAL EFFECTS
COMMENT ON CONTENT
CONNECT WITH FAVORITE BRANDS
Born: 2010Drafted by: Facebook® Draft date: 2012Salary: $1B
FUN FACTS:200 million active users: • Spend 257 hrs/month viewing their feeds • Post more than 40 million photos daily • Like 8,500 photos /second • Make 1,000 comments /second
GETTING STARTED ON INSTAGRAM
www.4imprint.com
Infographic created by www.4imprint.com, based on the Instagram Blue Paper®. Download Blue Paper at: http://info.4imprint.com/blue-paper/instagram/
You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)
Slide into home plate with Instagram and see your brand score one for the team!
Sources:
Jackson, Eric. "What Would Instagram Be Worth Today If It IPO'ed?" Forbes. Forbes Magazine, 30 Sept. 2013. Web. 30 June 2014. <http://www.forbes.com/sites/ericjack-son/2013/09/30/what-would-instagram-be-worth-today-if-it-ipoed/>.
"Facebook's Instagram Says It Has 90 Million Monthly Active Users." TechHive. N.p., 20 Jan. 2013. Web. 26 June 2014. <http://www.techhive.com/article/2025801/facebooks-insta-gram-says-it-has-90-million-monthly-active-users.html>.
"Views, Visuals, and Visibility: The Value of Instagram - Reimagine Main Street." Reimagine Main Street. N.p., 7 Feb. 2014. Web. 30 June 2014. <http://reimaginemainstreet.com/social-media/views-vi-suals-and-visibility-the-value-of-instagram/>.
"Facebook's Instagram Says It Has 90 Million Monthly Active Users." TechHive. N.p., 20 Jan. 2013. Web. 26 June 2014. <http://www.techhive.com/article/2025801/facebooks-insta-gram-says-it-has-90-million-monthly-active-users.html>.
Davoult, Thibaut. "The 5 Biggest Misconceptions About Using Instagram for Business." The 5 Biggest Misconceptions About Using Instagram for Business. N.p., n.d. Web. 30 June 2014. <https://blog.kissmetrics.com/biggest-misconceptions-about-instagram/>.
Bunskoek, Krista. "52 Tips: How to Market on Instagram." Blog.wishpond.com. Krista Bunskoek, n.d. Web. 31 July 2014. <http://blog.wish-pond.com/post/59612395517/52-tips-how-to-market-on-instagram>
POST CONTENT THAT’S …FreshMeaningfulUnique
BE CONSISTENT AND VISIBLE BY … Choosing an easy-to-find account name Posting consistentlyPosting real-time content with emotion
USE HASHTAGS …To help users find youTo classify by event, geolocation or subject matterSparingly (no more than 5, please!)
ENGAGE FOLLOWERS BY …Following similar accountsLiking, commenting on or responding to commentsPosting photos that users can connect with
Set up notifications that alert you when someone: Tags your company in a photo Comments on your photos Mentions your company
Link to your other social players: Facebook® Twitter®
Vine® Tumblr® Foursquare®
Post: Pictures & videos Special campaigns Photo contests
Download the app: Register your account Upload your profile pic Choose privacy settings
BATTER UP!BATTER UP!
And stay tuned, because Instagram’s business tool suite is coming soon!
®
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