80millionphotos shared each day

2.5billionlikeseach day

of users come from outside the United States

of U.S. adult population is on Instagram

75% 26%

INSTAGRAM MAY REPRESENT THE BIGGEST SOCIAL MEDIA OPPORTUNITY FOR MARKETERS IN 2016. WHY? HERE ARE 5 REASONS

WHY THE PLATFORM WILL MATTER MORE THAN EVER NEXT YEAR.

Instagram is Huge

400millionactive monthly users

1212

Instagram, which already has a massive global user base, was the fastest-growing major social network of 2015. This rapid growth is expected to continue in the coming years.

BIG TIMEM A R K E T I N G B U D G E T S 2 0 1 65 REASONS INSTAGRAM MATTERS

49% of users check Instagram daily; 73% at least once a week

58X moreunpaid interactions per post vs. Facebook on average

120X more unpaid interactions per post vs. Twitter on average

4,820 hearts per post on average for top brand accounts

Instagram's audience is very active—most users regularly visit the platform, upload content, and interact with posts from other accounts.

3. HIGHLY ENGAGED AUDIENCE

of marketers plan to increase their use of Instagram in the coming year

Instagram is perfectly positioned to capitalize over the next few years on some of the biggest technology, social, and content trends.

Instagram has significantly enhanced its paid offerings over the past two years and now gives advertisers a powerful set of tools for interacting with audiences.

New formats and options for advertisers

4. EFFECTIVE OFFERINGS FOR ADVERTISERS

5. POSITIONED WELL TO BE THE FUTURE OF MOBILE AND SOCIAL COMMERCE

100% of traffic already comes from mobile devices

Highly visual feed is perfect for showcasing video posts

Revamped Explore feature makes finding content easier

Instagram Directset to challenge Snapchat, WhatsApp, and WeChat

52%

All thatis why…

Carousel ads for in-depth features

Targeting based on Facebook data

SOURCES

BI INTELLIGENCE, EMARKETER, INSTAGRAM, L2, LOCOWISE, PEW RESEARCH

CENTER, PIPER JAFFRAY, SOCIAL MEDIA EXAMINER, SOCIAL TIMES

Twitter: @MDGadvertisingmdgadvertising.com

Video Messaging

Mobile

Curation

on Instagram in 2015

projected ad spend by 2017

billion $2

Brands spent

In-feed video advertisements

Integrated action buttons into posts

INSTAGRAM IS GROWING RAPIDLY

User base has increased 4X in last two years

growth projected for 2016; 11% for 2017

of U.S. adults will be on platform by 2019

33%15%

of Instagram users are youngerthan 29

of allAmericans ages 12–17 are on Instagram

Instagram has one of the youngest user bases of any social network, and the platform plays a central role in the lives of many teens and Millennials.

of U.S. teens say Instagram is the most important social network; top share of any network

53% 62%

32%

2. YOUNG AND PASSIONATE USER BASE

1. HUGE, RAPIDLY GROWING PLATFORM

$600million

@MDGadvertisingby