MARKETING MARKETING MANAGEMENTMANAGEMENT

BAJAJ TWO WHEELERSBAJAJ TWO WHEELERS

0950103709501037

RAJA MRAJA M

I MBAI MBA

AU - TAU - T

About The companyAbout The company The Bajaj Group is The Bajaj Group is amongst the top amongst the top

1010 business houses in India. business houses in India.

It is India's It is India's second largest second largest two two wheeler manufacturer.wheeler manufacturer.

The The world's4th largestworld's4th largest two- and two- and three-wheeler maker larger than three-wheeler maker larger than TVS TVS MotorsMotors and smaller than and smaller than HONDA.HONDA.

BACKROUND OF THE BACKROUND OF THE COMPANYCOMPANY

Founded in 1926Founded in 1926, at the height of India's , at the height of India's movement for independence from the British, movement for independence from the British, By By Jamnalal Bajaj, founder of the group Jamnalal Bajaj, founder of the group

Kamalnayan Bajaj,Kamalnayan Bajaj, then 27, took over the reigns then 27, took over the reigns of business in 1942of business in 1942

19451945, Bajaj Auto came into, Bajaj Auto came into existence existence on on November 29, 1945 as M/s Bachraj Trading November 29, 1945 as M/s Bachraj Trading Corporation Private LimitedCorporation Private Limited

In In 1959, it obtained license1959, it obtained license from the from the Government of India to manufacture two- and Government of India to manufacture two- and three-wheelersthree-wheelers..

Contd…Contd…

In 1970In 1970, it rolled out its 100,000th vehicle., it rolled out its 100,000th vehicle. In 1977In 1977, it managed to produce and sell , it managed to produce and sell

100,000 vehicles in a single financial year.100,000 vehicles in a single financial year. In 1985In 1985, it started producing at Waluj in , it started producing at Waluj in

Aurangabad.Aurangabad. In 1986In 1986, it managed to produce and sell , it managed to produce and sell

500,000 vehicles in a single financial year. 500,000 vehicles in a single financial year. In 1995In 1995, it rolled out its ten millionth , it rolled out its ten millionth

vehicle and produced and sold 1 million vehicle and produced and sold 1 million vehicles in a year vehicles in a year

Contd…Contd… Its footprint stretches over a wide range Its footprint stretches over a wide range

of industries, spanning automobiles (two-of industries, spanning automobiles (two-wheelers and three-wheelers), home wheelers and three-wheelers), home appliances, lighting, iron and steel, appliances, lighting, iron and steel, insurance, travel and finance. insurance, travel and finance.

and the Bajaj brand is well-known across and the Bajaj brand is well-known across several countries in Latin America, Africa, several countries in Latin America, Africa, Middle East, South and South East Asia.Middle East, South and South East Asia.

Bajaj aims to up two-wheeler market Bajaj aims to up two-wheeler market share to 32%share to 32%

HIERARCHYHIERARCHYRahul Bajaj - Chairman Rahul Bajaj - Chairman Madhur Bajaj - VCMadhur Bajaj - VCRajiv Bajaj - MDRajiv Bajaj - MDSanjiv Bajaj – EDSanjiv Bajaj – EDPRECIDENTSPRECIDENTSEric VasEric VasAbraham JosephAbraham JosephPradeep ShrivastavaPradeep ShrivastavaCEO’SCEO’S S Sridhar S Sridhar R C MaheshwariR C MaheshwariRakesh Sharma C P Tripathi IRakesh Sharma C P Tripathi IN H HingoraIni N H HingoraIni Kevin P D'sa Kevin P D'sa V S Raghavan V S Raghavan S Ravikumar S Ravikumar K SrinivasK SrinivasRanjit GuptaRanjit GuptaJ. Sridhar J. Sridhar

BAJAJ TEAMBAJAJ TEAMChairman -Chairman -Rahul Bajaj Rahul Bajaj Vice Chairman -Vice Chairman -Madhur BajajMadhur BajajManaging Director -Managing Director -Rajiv BajajRajiv Bajaj Company Secretary & CEO -Company Secretary & CEO -J SridharJ Sridhar

Management Team Management Team (Chairman, VC, MD, ED, CEO, President, (Chairman, VC, MD, ED, CEO, President, VP)VP)

Board of Directors Board of Directors (Chairman, VC, MD, ED, Directors)(Chairman, VC, MD, ED, Directors)

Board of Audit committee Board of Audit committee (Chairman & Directors)(Chairman & Directors)

Shareholders’&Investors’ Grievance Shareholders’&Investors’ Grievance Committee Committee (chairman & Directors)(chairman & Directors)

GROUP OF COMPANIESGROUP OF COMPANIES Bajaj Auto Ltd.Bajaj Auto Ltd. Bajaj Holdings & Investment Ltd.Bajaj Holdings & Investment Ltd. Bajaj Finserv Ltd. Bajaj Finserv Ltd. Bajaj Allianz General Insurance Bajaj Allianz General Insurance

Company Ltd.Company Ltd. Bajaj Allianz Life Insurance Co. LtdBajaj Allianz Life Insurance Co. Ltd Bajaj Financial Solutions Ltd.Bajaj Financial Solutions Ltd. Bajaj Auto Finance Ltd. Bajaj Auto Finance Ltd. Bajaj Allianz Financial Distributors Bajaj Allianz Financial Distributors

Ltd.Ltd. Bajaj Auto Holdings Ltd.Bajaj Auto Holdings Ltd. P T Bajaj Auto Indonesia (PTBAI)P T Bajaj Auto Indonesia (PTBAI) Bajaj Auto International Holdings Bajaj Auto International Holdings

BVBV Bajaj Electricals Ltd.Bajaj Electricals Ltd. Hind Lamps Ltd.Hind Lamps Ltd. Bajaj Ventures Ltd.Bajaj Ventures Ltd. Mukand Ltd.Mukand Ltd. Mukand Engineers Ltd.Mukand Engineers Ltd. Mukand International Ltd.Mukand International Ltd.

Bajaj Sevashram Pvt. Ltd.Bajaj Sevashram Pvt. Ltd. Jamnalal Sons Pvt. Ltd.Jamnalal Sons Pvt. Ltd. Rahul Securities Pvt LtdRahul Securities Pvt Ltd Shekhar Holdings Pvt LtdShekhar Holdings Pvt Ltd Madhur Securities Pvt LtdMadhur Securities Pvt Ltd Niraj Holdings Pvt LtdNiraj Holdings Pvt Ltd Shishir Holdings Pvt LtdShishir Holdings Pvt Ltd Kamalnayan Investments & Trading Kamalnayan Investments & Trading

Pvt LtdPvt Ltd Sanraj Nayan Investments Pvt. Ltd.Sanraj Nayan Investments Pvt. Ltd. Hercules Hoists Ltd.Hercules Hoists Ltd. Hind Musafir Agency Pvt. Ltd. Hind Musafir Agency Pvt. Ltd. Bajaj International Pvt. Ltd.Bajaj International Pvt. Ltd. Bachhraj Factories Pvt. Ltd.Bachhraj Factories Pvt. Ltd. Baroda Industries Pvt. Ltd.Baroda Industries Pvt. Ltd. Jeevan Ltd.Jeevan Ltd. Bachhraj & Co Pvt LtdBachhraj & Co Pvt Ltd The Hindustan Housing Co. Ltd.The Hindustan Housing Co. Ltd. Hospet Steels LtdHospet Steels Ltd

TWO WHEELERSTWO WHEELERSScootersScooters Bajaj Kristal Bajaj Kristal DTSiDTSiMotorcyclesMotorcycles Bajaj Platina Bajaj Platina 100cc100cc Bajaj Platina Bajaj Platina 125 DTS-Si125 DTS-Si

Bajaj Discover Bajaj Discover 135 DTS-I135 DTS-I Bajaj Discover Bajaj Discover 135DTS-Si135DTS-Si Bajaj XCD Bajaj XCD 125 DTS-Si125 DTS-Si Bajaj XCD Bajaj XCD 135 DTS-Si135 DTS-Si Bajaj Pulsar Bajaj Pulsar 150 DTSi150 DTSi Bajaj Pulsar Bajaj Pulsar 180 DTSi180 DTSi Bajaj Pulsar Bajaj Pulsar 200 DTSi200 DTSi Bajaj Pulsar Bajaj Pulsar 220 DTS-Fi220 DTS-Fi Bajaj Pulsar Bajaj Pulsar 220 DTSi220 DTSi Pulsar Pulsar 135LS135LS Bajaj Avenger Bajaj Avenger 200 DTS-I200 DTS-I Kawasaki Ninja Kawasaki Ninja 250R 250R Upcoming ModelsUpcoming Models Bajaj Sonic Bajaj Sonic Bajaj Discover Bajaj Discover 150150 Bajaj XCD Bajaj XCD 125 sprint125 sprint

Discontinued ModelsDiscontinued Models Bajaj Sunny Bajaj Sunny Bajaj Chetak Bajaj Chetak Bajaj Cub Bajaj Cub Bajaj Super Bajaj Super Bajaj Saffire Bajaj Saffire Bajaj Wave Bajaj Wave Bajaj Legend Bajaj Legend Bajaj Bravo Bajaj Bravo Kawasaki Eliminator Kawasaki Eliminator EL-175 EL-175 Bajaj Kawasaki Wind Bajaj Kawasaki Wind 125 125 Bajaj Kawasaki Bajaj Kawasaki 4s champion4s champion Bajaj Kawasaki Bajaj Kawasaki KB 100RTZKB 100RTZ Bajaj BoxerBajaj Boxer Bajaj Caliber Bajaj Caliber Bajaj WindBajaj Wind Bajaj Bajaj CT 100CT 100 Bajaj Discover Bajaj Discover 110cc 110cc Bajaj Discover Bajaj Discover DTS-i 125ccDTS-i 125cc Bajaj Pulsar Bajaj Pulsar 200 DTSi 200 DTSi Bajaj Pulsar Bajaj Pulsar 220 DTS-FI 220 DTS-FI

TIMELINE OF NEW TIMELINE OF NEW RELEASESRELEASES

1960-1970 - Vespa 150 - 1960-1970 - Vespa 150 - Under the licence of Piaggio Under the licence of Piaggio of Italy of Italy

1971 - three-wheeler goods 1971 - three-wheeler goods carrier carrier

1972 - Bajaj Chetak 1972 - Bajaj Chetak 1976 - Bajaj Super 1976 - Bajaj Super 1977 - Rear engine 1977 - Rear engine

Autorickshaw Autorickshaw 1981 - Bajaj m-50 1981 - Bajaj m-50 1986 - Bajaj m-801986 - Bajaj m-80 1990 - Bajaj Sunny 1990 - Bajaj Sunny 1991 - Kawasaki 4S 1991 - Kawasaki 4S

ChampionChampion 1994 - Bajaj Classic1994 - Bajaj Classic 1995 - Bajaj Super excel 1995 - Bajaj Super excel 1997 - , Rear Engine Diesel 1997 - , Rear Engine Diesel

Autorickshaw Autorickshaw 1998 - Kawasaki Bajaj 1998 - Kawasaki Bajaj

Caliber, Bajaj Legend, India's Caliber, Bajaj Legend, India's first four-stroke scooter, first four-stroke scooter,

2000 - Bajaj Saffire 2000 - Bajaj Saffire 2001 - Eliminator, Bajaj 2001 - Eliminator, Bajaj

Pulsar Pulsar 2003 - , 125, Bajaj Pulsar 2003 - , 125, Bajaj Pulsar 2004 - Bajaj CT 100, New 2004 - Bajaj CT 100, New

Bajaj Chetak 4-stroke with , Bajaj Chetak 4-stroke with , 2005 - Bajaj Wave, Bajaj 2005 - Bajaj Wave, Bajaj

Avenger, Bajaj Discover Avenger, Bajaj Discover 2006 - Bajaj Platina 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200 (Oil 2007 - Bajaj Pulsar-200 (Oil

Cooled), Bajaj Kristal, Bajaj Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Pulsar 220 DTS-Fi (Fuel Injection) , XCD 125 DTS-SiInjection) , XCD 125 DTS-Si

2008 - Bajaj Discover 135 2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of DTS-i - sport (Upgrade of existing 135 model) existing 135 model)

2009 - Bajaj Pulsar 2009 - Bajaj Pulsar 135(December 9)[5]135(December 9)[5](January) Bajaj XCD 135 cc , (January) Bajaj XCD 135 cc , Bajaj Pulsar 220 DTS-i Bajaj Pulsar 220 DTS-i

PLANTSPLANTS REGISTERED OFFICE –REGISTERED OFFICE – Pune,Maharstra. Pune,Maharstra.

Bajaj Auto's has in all three plants, two at Bajaj Auto's has in all three plants, two at Waluj and Chakan in Maharashtra and one Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttranchal, western plant at Pant Nagar in Uttranchal, western India. India.

Waluj-Bajaj range of motorcycles and three-Waluj-Bajaj range of motorcycles and three-wheelers wheelers

Chakan-Chakan-Bajaj range of motorcycles and Bajaj range of motorcycles and 3wheelers3wheelers

Pant Nagar-Bajaj range of motorcycles Pant Nagar-Bajaj range of motorcycles

AWARDSAWARDS Bajaj Pulsar DTS-Fi - Bike of the Year2007CNBC-Bajaj Pulsar DTS-Fi - Bike of the Year2007CNBC-

TV18 Auto car Auto Awards TV18 Auto car Auto Awards Bajaj Platina 100cc - Bike of the Year2007NDTV Bajaj Platina 100cc - Bike of the Year2007NDTV

Profit Bike IndiaProfit Bike India Mr. Rajiv Bajaj - Man of the year 20052005Autocar Mr. Rajiv Bajaj - Man of the year 20052005Autocar

ProfessionalProfessional Mr. Rajiv Bajaj - Automotive Man of the year Mr. Rajiv Bajaj - Automotive Man of the year

2005Bike India & NDTV India2005Bike India & NDTV India Bikemaker of the Year2006-07Overdrive AwardsBikemaker of the Year2006-07Overdrive Awards Bike Manufacturer of the Year 2006-07NDTV Profit Bike Manufacturer of the Year 2006-07NDTV Profit

Bike IndiaBike India In 2006-07, Chakan Plant Super Platinum Award for In 2006-07, Chakan Plant Super Platinum Award for

Manufacturing Excellence by Frost and Sullivan.Manufacturing Excellence by Frost and Sullivan. Jindal Stainless Innovation Award in 2004. Jindal Stainless Innovation Award in 2004. BW-NID Design Excellence Award. Bajaj Auto BW-NID Design Excellence Award. Bajaj Auto

WebsiteWebsite(www.bajajauto.com)(www.bajajauto.com) bagged the Best bagged the Best Digital Media Design Awards - 2004. Digital Media Design Awards - 2004.

The Economic times with Avaya Global Connect has The Economic times with Avaya Global Connect has instituted the Customers Responsiveness Award - instituted the Customers Responsiveness Award - 20052005

LATEST NEWS ABOUT THE LATEST NEWS ABOUT THE COMPANYCOMPANY

4-Mar-2009-Bajaj XCD 135 DTS-Si 4-Mar-2009-Bajaj XCD 135 DTS-Si achieves 20,668 units in February achieves 20,668 units in February 2009 2009

Bajaj Auto acquired 14.51% equity Bajaj Auto acquired 14.51% equity stake in KTM Power Sports AG of stake in KTM Power Sports AG of Austria, Europe’s second largest Austria, Europe’s second largest sport motorcycle manufacturer for sport motorcycle manufacturer for Rs 345 croreRs 345 crore

Bajaj & Nissan collaboration.Bajaj & Nissan collaboration.

GLOBAL BAJAJGLOBAL BAJAJ Bajaj is present in over 50 countries all over the globe Bajaj is present in over 50 countries all over the globe Dominant presence in Africa and Latin America with Dominant presence in Africa and Latin America with

increasing market share every year increasing market share every year Market leader in 2-wheelers in Sri Lanka, Bangladesh Market leader in 2-wheelers in Sri Lanka, Bangladesh

, Colombia and Central America , Colombia and Central America 772,519 units exported in 2008-09, an increase of 772,519 units exported in 2008-09, an increase of

over 25% over the previous year over 25% over the previous year Largest exporter of three wheelers in the world: Largest exporter of three wheelers in the world:

139,056 units exported in 2008-09 139,056 units exported in 2008-09 SALESSALES

BajajBajaj November November salessales zoom 73 percent - 2 Dec 2009 zoom 73 percent - 2 Dec 2009

BajajBajaj two-wheeler two-wheeler salessales marginally down - 3 Aug 2009 marginally down - 3 Aug 2009

BajajBajaj Auto January Auto January salessales down 31 percent - 2 Feb 2009 down 31 percent - 2 Feb 2009

BajajBajaj Auto two-wheeler Auto two-wheeler salessales down 33 percent - 1 Jan 2009 down 33 percent - 1 Jan 2009

DEALERDEALER The company has a network of 498 dealers and over 1,500 The company has a network of 498 dealers and over 1,500

authorised service centers and 162 exclusive three-authorised service centers and 162 exclusive three-wheeler dealers spread across the country. wheeler dealers spread across the country.

Around 1,400 rural outlets have been created in towns Around 1,400 rural outlets have been created in towns with population of 25,000 and below. The current dealer with population of 25,000 and below. The current dealer network is servicing these outlets.network is servicing these outlets.

Bajaj is convinced that the real impetus of future two-Bajaj is convinced that the real impetus of future two-wheeler growth will come from up-country rural India. wheeler growth will come from up-country rural India. Bajaj Auto has defined specialist dealerships for rural Bajaj Auto has defined specialist dealerships for rural markets, called markets, called 'Rural Dealerships'Rural Dealerships'. During the year 2005-'. During the year 2005-06, four new rural dealers became operational.06, four new rural dealers became operational.

Bajaj has identified a segment of customers Bajaj has identified a segment of customers 'Probikers','Probikers', who are knowledgeable, appreciative of contemporary who are knowledgeable, appreciative of contemporary technology, they are trendsetters and very choosy about technology, they are trendsetters and very choosy about what they ride. what they ride.

Hence, Probikers need to be addressed in a meaningful Hence, Probikers need to be addressed in a meaningful way that goes beyond the product. Bajaj Auto is in the way that goes beyond the product. Bajaj Auto is in the process of setting up a chain of retail stores across the process of setting up a chain of retail stores across the country exclusively for high-end, performance bikes. country exclusively for high-end, performance bikes. These stores are called These stores are called " Bajaj Probiking"." Bajaj Probiking".

Twenty two such stores have been opened across the Twenty two such stores have been opened across the India. India.

Key policiesKey policies

TPM POLICYTPM POLICY -The Prime Mover Towards Excellence-The Prime Mover Towards Excellence Customer focused activitiesCustomer focused activities greater customer satisfactionsgreater customer satisfactions

SHE PLLICYSHE PLLICY - - Safety, Occupational Health Safety, Occupational Health

& Environmental policy& Environmental policy

MARKETING STRATEGYMARKETING STRATEGY The focus of BAL off late has been on The focus of BAL off late has been on

providing the best of the class models at providing the best of the class models at competitive prices. Most of the Bajaj competitive prices. Most of the Bajaj models come loaded with the latest models come loaded with the latest features within the price band acceptable features within the price band acceptable by the market. BAL has been the pioneer by the market. BAL has been the pioneer in stretching competition into providing in stretching competition into providing latest features in the price segment by latest features in the price segment by updating the low price bikes with the updating the low price bikes with the latest features like disk-brakes, anti-skid latest features like disk-brakes, anti-skid technology and dual suspension, etc. technology and dual suspension, etc.

LISTEDLISTED

BSE - Code: 500490BSE - Code: 500490

NSE - Code: BAJAJAUTONSE - Code: BAJAJAUTO

About Rahul BajajAbout Rahul Bajaj Name:- Rahul bajajName:- Rahul bajaj Born: August 19,1950Born: August 19,1950 Occupation:- Chairman of bajaj groupOccupation:- Chairman of bajaj group Net worth:- US$ 1.1 billionNet worth:- US$ 1.1 billion Political career:- Electe to rajya sabha from Political career:- Electe to rajya sabha from

maharashtra, with congcross party support.maharashtra, with congcross party support. Persnal life:- His son rajiv bajaj and sanjiv bajaj Persnal life:- His son rajiv bajaj and sanjiv bajaj

are involved in management of his involved in are involved in management of his involved in management of his company.management of his company.

He was awarded the padmabhushan in 2001.He was awarded the padmabhushan in 2001. Under this leadership, the turnover of (3) Under Under this leadership, the turnover of (3) Under

this leadership, the turnover of the bajaj auto the this leadership, the turnover of the bajaj auto the has gone from rs.72 the bajaj auto the has gone has gone from rs.72 the bajaj auto the has gone from rs.72 million to USD 936 million.from rs.72 million to USD 936 million.

MORE DETAILSMORE DETAILSE-Mail: E-Mail:

customerservice@bajajauto.co.incustomerservice@bajajauto.co.in call toll free no.:1800 233 2453call toll free no.:1800 233 2453

REFERENCEREFERENCE www.bajajauto.comwww.bajajauto.com www.wikipedia.orgwww.wikipedia.org

THANK YOUTHANK YOU