Social Impact through Data

www.outlineindia.com

6years

states and UTs24

4500+villages

4.5 millionpeople reached

Founded in 2012, Outline India is a

research organization pioneering the

use of data for social impact. Our

mission is to empower stakeholders to

make data driven decisions.

We consider ourselves catalysts for

the work of think tanks,policymakers,

CSR agents, philanthropists and

the Government, by working at the

confluence of intellectual capital,

technology and voices from the

grassroots.

ABOUT

OUTLINE India

OUR REACH

• Covered over 24 Statesand Union Territories

• Worked across 4,500+villages and urban

areas

• Undertaken over 3,01,732 interactions

• Completed over 70 projects across Health,

Education, Gender, WASH and Infrastructure

enabling better decisions, policies and

impact

OUR PHILOSOPHY

We work only in the development sector

We take on assignments only if they have an impact component

All our researchers engage in fieldwork across the length and breadth of India

We are believers in the mixed methods approach: quantitative + qualitative research

THE PROBLEM THE SOLUTION THE PATH

OUR GOAL

Lack of data for informed

decision-making in the

development sector.

Understand the why and how

behind the decisions we take by

combining relevant data with

field insights to catalyze social

impact.

Relevant, reliable and authentic

data through qualitative and

quantitative research; keen

involvement of researchers

on-ground; inclusion of

technology such as CAPI and

UAV; engagement, training

and exchange of knowledge

with local field staff.

OUR

FOOTPRINTS

“This startup collects ground-truth data, to

gain insights from it, and turns those

insights into real value by giving it to think tanks

and local governments to implement evidence-

based policies to benefit the people”.

OUR STATE-WISE SUPERVISORS

HariOm

Shallender

Vijay

Aakash

Riaz

Meenakshi Naveen

Anirudh

Durga

Tarkeshwar

Veena Afsana

Pawan

Ashish Abha

OUTLINE INDIA’S PRESENCE IN

INDIAGirijai

RahulDimple Bhismabar

Santosh

ChandanChandan

OUR PARTNERS

International

Organizations and

Funding Bodies

CSR

Extensions

Government

Agencies

Not-for-ProfitsClient Funders / Programmes implemented by:

Universityand

Academic

Researchers

Some of ourclients:

HOW WE DO IT

“Through household surveys across Bhora

Khurd, coupled with aerial mapping using

UAVs (drones), the Outline IndiaSummary

Report…..provides accurate maps, with

high-resolution snapshots and elevation

profiles of specific areas where waste and

drainage water tends to get accumulated.”

Rakesh Kumar,

Sarpanch,

Bhora Khurd

WHEN YOU WILL NEED US

DURING IMPLEMENTATION

POST IMPLEMENTATION

We use mixed methods approach to ensureour deductions

are triangulated and statistically rigorous.

• NeedsAssessments

• Feasibility Studies

• Baseline Studies

• Monitoring and

Evaluation Frameworks

• Midline Assessments

• Campaign Evaluation

• Dashboards

• End LineImpact

Assessments

• Field Reports and

ProjectSummaries

• Recommendations

for Scalability &

Replicability of

Projects

PRE IMPLEMENTATION

HOW WE CAN HELP

“Outline India has a good command

over the quality of fieldwork. We had

collaborated with them….and support

their amazing work”.

Design, Pretest and Implement

Surveys

Design robust surveys and methodologies through

cognitive testing, piloting and sampling techniques which

optimize timelines and budgets. We also ensure our tools

are culturally and linguistically appropriate.

Field Training and Data Collection

Our researchers conduct intensive training to ensure

standardized and swift data collection. Wehave

experience of undertaking both qualitative and

quantitative data collection across the country, including

infrastructure and GIS mapping. Our fieldworkers are

adept at using CAPI and working on the ground level to

collect authentic data.

Relevant and accuratedata

Study designs thatunderstand

your data needs andbudget

2

HOW WE CAN HELP

1

Qualitative and QuantitativeAnalysis

Our team is proficient in undertaking qualitative and

quantitative analysis using statistical software such as

STATA, Eviews and R. Our expertise lies in the field

of Education, Health, WASH, Statistics, andGender

among others.Data that capturesthe

how many and the why

Impact Assessments, Evaluation and

Report

Our work is committed to ensuring and measuring tangible

and crucial impact of projects through the use of robust

evaluation mechanisms and in-depth reports. Weconduct

baseline, midline, and final impact studies acrossdifferent

developmental themes.Proof that your workis

making impact

HOW WE CAN HELP

4

3

CHALLENGE SOLUTION

The missing piece: Lack of accurate and up-to-date geospatial data

This impedes:

• Research, intervention-planning

and evidence-based policymaking.

• Monitoring and planning of public

works, infrastructure and large-

scale resources.

Outline India, in partnership with Ideaforge, uses UAVs (drones) to build

detailed maps of intervention areas as an additional layer to qualitative and

quantitative survey data.

Thisenables:

• Topographical mapping; building DEM/DSM models

• Infrastructural and geospatial mapping

• Monitoring infrastructural projects and land use using KMZ and NVDI

datasets

• Visualizing & improving planning of interventions and policies

INNOVATIONS: I. Using UAVs for Research and M&E

Village orthomosaic with infrastructuralplotting Elevation profile around water-stagnant areasto

devise village drainageplans

INNOVATIONS: I. Use of UAV: Mapping Infrastructure

Towards Smart Villages

Satellite maps are mostly unavailable or available in little detail across

rural parts. UAVs can economize on resources, in terms of time &money

by improving geo-spatial data and enabling evidence-based policy

making.

• Central Bureau of Investigation Report (2015) found that India has close to

31 lakh NGOs - twice the number of schools and 250 times the number of

government hospitals.

• The bottom of the pyramid NGOs remain underfunded, lack resourcesfor

M&E, and thus lack credibility to seek funds.

This creates a vicious cycle limiting them from acquiring fundingfor

necessary growth

INNOVATIONS: II. TYM: Track Your Metrics

Survey Formulation Data Collection Data Visualisation Report Generation

Track Your Metrics is a self reporting tool that aims to simplify

impact assessmentConductInternal

Monitoring

MakeActivities

Accountable

Evaluate

Progress

ValidateWork

INNOVATIONS: II. How it helps

Enable collectionof

real time fielddata

Enhance research capacityof

NGOs & think tanks

TYM comprises of pre-designed surveypackages

across the sectors of Education, Health, Water,

Sanitation and Hygiene.

The platform will help gauge an

organization‘s own impact and

trouble-shoot problem areas.

Encouragedata-driven

evaluations

CASE

STUDIES

“Outline India provided us with excellent

quality control throughout the study – from

survey instrument development,

administration and translation to dataset

delivery.

They collected both qualitativeand

quantitative data.”

Roman Ponos, Ex-Vice President

1EXAMPLES OF OUR WORK IN HEALTH

Comparing Differences In Child Health Outcomes By Religious Affiliation

Outline India investigated the relationship between childundernourishment

and religious affiliation in India.

Informed by in-depth interviews in urban and rural Kerala, with low and high

caste Hindu, Muslim and Protestant households, as well as religious leaders,

the study examined the relationship between religion and the high rate of

undernourishment among Indian children. Further, it shed light on women‘s

autonomy and their control over household finances, as well as their

preference for a male child according to social norms. The study provided

insight into the likely dietary restrictions encountered by a child in their early

growing years and their association with religious identity. This contributed to

findings about the rate of stunting and wasting in children, addressing the

concern that economic growth cannot be sustained without accompanying

improvements in health sector of young children.

Client:

Fundingagency:

Evaluation of an adolescent sexual and reproductive health program in Bihar

The pilot of the Sashakt program targets the SRH needs of unmarried and married

Mahadalit adolescents (15-19 years old) in six blocks across three districtsof

Bihar.

The evaluation seeks to improve knowledge of and attitudes toward healthy

timing and spacing of pregnancy, demand for contraceptive services for both

married and unmarried adolescents, improve access to contraceptive and

maternal health services among married Mahadalit adolescents, strengthen

government capacity to deliver and sustain quality SRH services and behavior

change programmes for Mahadalitadolescents.

The program will support the government‘s rollout of the Rashtriya Kishor

Swasthya Karyakram (RKSK) program by providing technical assistance and

program monitoring support to block and district officials.

Client:

Programme

Implementing

agency

:

2EXAMPLES OF OUR WORK IN HEALTH

Assessment Of The Organ Donor Network Across Public And Private

Medical Institutions

This was a pioneering study in India exploring the existing practices of organ

donation from the perspective of organ donors‟ motivations as well as institutional

constraints in the organ donor industry.

For this study, Outline India undertook extensive secondary research into

historical developments in the organ transplant industry. In-depth interviews

were conducted with transplant surgeons and coordinators associated with

public and private hospitals including renowned specialists who have helped

in setting up the Transplant of Human Organs Act in India. These findings

were further probed through statistical analyses of responses, based on key

metrics. Through the insights gathered, recommendations were made to

address the problem of organ wastage in India.

Client:

3EXAMPLES OF OUR WORK IN HEALTH

Client:

Fundingagency:

Establishment of PPP cell for the Health Ministries of Uttar Pradesh and

Karnataka

We supported a World Bank initiative to establish and administer public-private

partnerships (PPPs) between the health departments of Uttar Pradeshand

Karnataka and private health serviceproviders.

To ensure robust protocols and tools for designing, managing and monitoring

and planned PPPs in these states, Outline India undertook a mixed-methods

study comprising of surveys and extensive in–depth interviews with ministry

officials, hospital staff and health service beneficiaries. Our multiple

stakeholder contributed to the establishment of a cell that facilitated private

parties to collaboratewith the governmentand set up monitoring mechanisms

for the effective management of public-private partnerships. We also ensured

due diligence in the establishment of the cells, conducting research into the

necessary paperwork to operationalize the cell, investigating the gaps in

infrastructure and best international practices.

4EXAMPLES OF OUR WORK IN HEALTH

Baseline Evaluation of Skill Development Programme

We undertook the baseline evaluation of the impact of Going to School's ‘Be!

Schools‘ program, which focuses on skill development of students to students

across Bihar and Jharkhand.

Surveys were administered to students in grade 9 in Rashtriya Madhyamik

Shiksha Abhiyan and Kasturba Gandhi Bharatiya Vidyalaya schools in Bihar,

and students of grade 7 and 8 in Kasturba Gandhi Bharatiya Vidyalaya, Tribal

Residential and Congregation schools in Jharkhand.

The study, a baseline evaluation of the outcomes of the client’s intervention to

promote skill development in schools, was conducted across 40 districts and

in 480 schools, reaching 36000 students in the span of two weeks.

Client:

5EXAMPLES OF OUR WORK IN EDUCATION

Client:

Evaluating Infrastructure and Service Provision in Schools in West Delhi

Outline India partnered with the Centre for Civil Society to conduct an in-depth

analysis into the status of private budget schools in Hastsal Village, West Delhi.

The study entailed the development and execution of a learning assessment

for students in grade 4 on the subjects of literacy, numeracy and moral values.

These tests were then analysed to develop an index of students‘ achievement

levels across schools in the area. Outline India also conducted a survey to

gauge the quality of schools in Hastsal, in terms of their provision of

infrastructure, the management, teacher quality, and the internal processes

they followed through structured in-depth interviews with school leaders and

management. This study is intended to provide advocacy support for small

budget private schools, under the Right To Education Act.

6EXAMPLES OF OUR WORK IN EDUCATION

Endline Evaluation for Water Aid’s program with H&M Conscious Foundation

At the close of Water Aid’s three-year project to improve water and sanitation

infrastructure and facilities in schools, Outline India conducted an end-linestudy

to assess WASH infrastructure in the targetedschools.

Thestudy assessed the current andlasting benefits of WASH services inschools

and evaluated the extent to which the School Management Committees are

presently functional through surveys and spot evaluations. After successful

completion of the study, Water Aid commissioned Outline India to undertake a

Baseline study for a similar intervention project in Jharkhand across 312

government schools.

Client:

Funding agency:

7EXAMPLES OF OUR WORK IN WASH

Client:

Funding agency:

Evaluating Interventions that will Secure and Protect Rights of Children

Involved in Forced Labor

Outline India was the India partner of an international study across Malawi,

Ecuador, Panama and Rwanda and India to evaluate the effects of interventions

aimed at combating child labor through a randomized controltrial.

The analysis sought to understand ways of generating opportunities for a

better standard of living among vulnerable children and adults, and to develop

insight into changes or outcomes that might be directly attributed to the client‟s

intervention. For the Baseline phase, focus group discussions and structured

in-depth interviews were undertaken in over 4500 households across 40

treatment and control villages, villages with a range of stakeholders, including

mica mining workers,children engaged in paid labour, teachers and

others.

8EXAMPLES OF OUR WORK IN CHILD RIGHTS

Need Assessment Study in Maharashtra: Early Grade Reading

Outline India conducted a formative study to understand the socio-psychological

barriers to native language learning among children between 5-7 years of age in

Maharashtra.

Client:

Fundingagency:

Through the exploration of attitudes, practices, values and aspirations of the

different stakeholders included in the study, the study offered insights into the

conditions that act as facilitators or impediments to the inculcation of language

skills. Specifically, the study investigated the infrastructural, physical, social

and cultural factors influencing local language skills acquisition. The study

included surveys with school management, in-depth interviews with caregivers,

anganwadi workers and children, a reading assessment, focus group

discussions and in-depth interviews with students. Aspects of children's

schooling such as infrastructure, prevalent modes of teaching, quality of

teaching and usage of technology in the primary schools and at the

Anganwadi centers were also scrutinized for the study.

9EXAMPLES OF OUR WORK IN EDUCATION

Social Impact Assessment on Cotton Farming

Outline India was commissioned to undertake a study aiming to compare

outcomes across organic cotton farmers, better cotton farmers, and conventional

cotton farmers in MadhyaPradesh.

This study aims to provide insights into the potential effects of voluntary

certification cotton production on farmer‘s well-being. To achieve this goal,

different aspects of education, health and socio-economic outcomes were

measured. Outline India was responsible to design and implement a study

with a sample of 4,500 households. In addition, we conducted the quantitative

research with in-depth qualitative research to examine perceptions among

cotton farmers.

Client:

Fundingagency:

1EXAM1PLES OF OUR WORK IN AGRICULTURE

Assessment of Value Chains in Agricultural Produce

Outline India conducted structured field surveys of 150 dairy and

potatoretailers in 25 wards to understand the impact of energy costs onfood

prices and the income of producers inDelhi.

The study entailed the analysis of potato and dairy supply chains to assess

how energy costs impact behavior across the supply chain from farmer,

wholesale/logistics, processor to the retailer, and the implications of these on

the food costs to consumers and incomes to producers. The study

established linkages between energy costs and use, and the transformation

of food supply chains.

Client:

1EXAM2PLES OF OUR WORK IN AGRICULTURE

Client:

Role of Media in Shaping Public Opinion related to Election

Outline India aimed to understand the overall awareness of people in Gujarat

about political and economic issues, which in turn affects their voting decision.

The whole study was an attempt to understand how informed people are

and its impact on their political decision making. The role of media is vital in

this regard. The study also tried to understand the various factors that aid the

decision making of a voter.

The sampling strategy will be Stratified Sampling involving interviews with

50% male and 50% female respondents. The sample size for this study is

1700 respondents out of which 60% respondents will be from urban areas

and 40% respondents from rural areas. Out of 1700 respondents, 10% will

be Muslims, 10% SC and 10% BPL. The sampling strategy is that we will go

to 5 districts in Gujarat and visit colonies dominated by SC, BPL and Muslim

population.

1EXAM3PLES OF OUR WORK IN MEDIA AND ELECTIONS

Impact Assessment Report for a Leading NGO

Outline India prepared an Impact Assessment Report for one of the leading

NGOs of the country. The organization works extensively in sectors of Health,

Livelihood, Education, Disaster Management and Gender Based Violence

reaching out to vulnerable and marginalizedcommunities.

Outline India conducted a systematic review of project related data and

reports to identify, analyse and synthesize impact and outcome of the

organization. By consolidating information and analysis of 50 project

interventions undertaken by the organization from 2013-14 to 2015-16. This

report documents its overall achievements in India and long term impacts of

interventions in the period of 2014-16. By collating the successes and

failures, replicability and sustainability, the report provides a strong evidence

base for the organisation’s future programs, partnerships and advocacy, and

also serves as an internal learning document.

1EXAM4PLES OF OUR WORK IN IMPACT ASSESSMENT

Client:

Leading International NGO

(name cannot be disclosed)

Client:

Marriage and Men’s Human Capital

Outline India is currently working with University of Pennsylvania, University

of Toronto, and University of Chicago to understand the relationship between

education and marriage investments amongst urban males. Engagingwith

working male population in different parts of Gurgaon, this study aims to gather

data on some current socio-economic trends of urbanIndia.

This study seeks to provide first evidence on how parents’ investment in their

son’s educational is related to returns from marriage of the son. For this

study, Outline India was closely engaged in the tool development with the

client. Conducting 3 pilot rounds to test the tool, Outline India conducted

interviews in different locations in Gurgaon.

1EXAM5PLES OF OUR WORK IN EDUCATION

Baseline evaluation of a skill development programme

Outline India undertook the baseline evaluation forCorStone India’s ‘Youth First’

programme.

Client:

As the India partner for CorStone India Foundation, Outline India recently

undertook data collection for the baseline study of the Youth First Programme.

Outline India was responsible for the tool review, tool translations, data

collection, and data monitoring. The data collection process for this study was

completed in 2 phases, and Outline conducted 9000 parent surveys followed

by 8000 assessments of students of grades 7 and 8 in 100 schools across the

districts of Patna and Darbhanga in Bihar.

1EXAM6PLES OF OUR WORK IN EDUCATION

OUR

TEAM

“Thoroughly impressed….Prerna and her team

worked tirelessly to conduct the research and

complete the report in record time and a with

very high quality standard”.

Neeraj Jain, Ex - ChiefExecutive

KEY TEAM MEMBERS

• M.Sc. Education, University of Oxford & M.A.

Sociology, University of Delhi

• Prior research experience of working in international

contexts such as Middle East and Sub-Saharan Africa

• Worked across areas of Education, Child Care, Child

Rights, and Gender

• M.Phil GeographyDelhi School of Economics, India

• Extensive experience in field training and field work across

India

• Expertise in culture and sustainability of livelihoods, social and

cultural geographies

• Previously worked as a consultant with Institute for

Participatory Interaction in Development, Sri Lanka

• M.A. Economics, Delhi School of Economics

• Extensive experience in quantitative research

• Proficient in data analysis software like STATA,SPSS and

Python

• Worked across areas of labor, education, socio economic

status and inequality

PrernaMukharya

Founder

Sruti Mohanty

Manager

Abhirupa Das

Research Associate

Arunima GhoshalLead QualitativeResearcher

• Led 60+ evaluations, assessments and RCTs across 4000+

villages in India

• Featured on Fortune magazines' 40 under 40 (2017 and 2018)

for work with data

• Among 25 businesses led by women in India, Forbes2018

• Chevening Fellow, Oxford University, by UK Government and

Rolce Royce

• Raisina Fellow, Ministry of External Affairs

• Prior research experience at Centre for Policy research and

Harvard University

SECTORAL EXPERTS

• Nitya has over 20 years of experience working in Water,

Sanitation and Hygiene

• Currently serving as a leading consultant at the India

Sanitation Coalition

• Previously served as the National Policy Head, Water Aid, India

and Programme Director – Water, Centre for Science and

Environment, India

• Published position papers which were incorporated in Govt. of

India‟s ODF guidelines and developed five-year country

strategy (2016 -2020) on WASH

• Mousami possess over 20 years of experience in

evaluation design and methodologies

• Previously served as Assistant Survey Director, U.S. Census

Bureau, Housing surveys and IMPAQ International, Washington

DC

• Presented in multiple conferences on topics of Design

evaluation and testing, Survey Methods and published articles

in various journals on Housing Economics

• Shilpa has over 23 years of cross sectoral experience

• She is an M & E expert and has worked with reputed

organisations and NGOs such as IFMR, Hand in Hand,

MSSRF, The Banyan, RGNIYD, UNICEF and UNDP

• She is the co-founder of Dreampath Foundation, an NGO that

works with adolescents on career and livelihood.

• In the last 10 years, she has worked on poverty, gender,

health, nutrition, education, skill development, social

accountability and livelihoods

• Anuragni has over 18 years of experience in the corporate as

well as development sector

• She has led projects which specifically focused on understanding

the impact of community led behavior change around sanitation

& health issues

• Worked closely with content, design and research agencies, to

design & deliver behaviour change models in several parts of

the country

Nitya Jacob

WASH and GovernanceExpert

Shilpa Pandit

M & E Expert

Anuragini Nagar

Education Expert

Mousami Sarkar

Survey Design Specialist

Media Recognition for Outline India’s Work

KEY CONTACTS

Sruti Mohanty

Manager

sruti@outlineindia.com

+91 96501 10369

Sonal Gupta

Communicationsand Outreach Officer

sonal@outlineindia.com

+91 83778 91545

C- 2630, Sushant Lok Phase I, Sector 43, Gurugram, Haryana

contact@outlineindia.com

+ 91 981 006 2717