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dreamfactorybillappleton@dreamfactory.com

DreamFactoryServices Platform

4/23/13

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News

What we’re announcingA new mobile development architecture: the DreamFactory Services Platform

Designed specifically for enterprise developers and the cloud

News goes live Tuesday, April 30, 7am pst

We kindly request you embargo the news until 4/30 at 6am pst

Online media kit: www.dreamfactory.com/dspmedia

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DreamFactory Software

HistoryFounded 2002Funded by NEA in 2006Series B Financing 2012Head office in Campbell, Calif. with a development center in

Atlanta, Georgia

Rich-client pioneersSOA, XML-RPC, SOAP, REST, JSON, etc.Early adopter of Force.com, Intuit, Cisco, AWS and AzureSpecial relevance of rich-client model for mobile app

developmentEngineering expertise designing client-service platforms

Enterprise pain pointsNeed for comprehensive, standards-based services paletteNeed to lower software development costs and time to valueNeed for application performance and enterprise grade securityNeed to run platform on their cloud or data center 4/23/13

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DreamFactory Services Platform

Our open source software package can be installed on any cloud or data center and managed with the tools you

already use.

Any Cloudor

Data Center

HTML5or

Native

RESTandJSON

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Powerful Services

A comprehensive suite of services with support for awide variety of mobile application scenarios.

MobileServicesPlatform

SQL Data

User Admin& SSO

BLOB Storage

ExternalServices

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Any Client

Standards-based REST interface supports both JSON and XML documents for HTML5 or native client technologies.

MobileServicesDev Kit

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Any Cloud

Free developer account. Install on any data center or cloud computer. Move applications and data between platforms.

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One Engineer

Now a single engineer can build a mobile enterprise application without any server-side software development.

New

Old

Serv

er

Team

On

e E

ngin

eer

InstallServicesPlatform

DesignUser

Interface

CreateClient

Application

Delivery

ConfigureServer &Software

DesignBackendServices

CreateServicesInterface

DesignUser

Interface

CreateClient

Application

TestServicesInterface

Delivery

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Better, Faster, Cheaper

For software developersNo need for server-side software developmentSmaller teams for front end only, lower costsBetter user experience on mobile devicesSupport for occasional connectionMore secure than “roll your own”Faster time to value

For system administratorsLess network traffic, lower mobile data billsApache License for your cloud or data centerManage platform with familiar tools for AWS or AzureMove apps between development, testing, and productionLower cloud hosting cost for compute, storage, and transactions

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Enterprise Security

Server-side characteristicsOpen source code base + security auditBuffer overrun and SQL injection awareRuns on your cloud infrastructure

Client-side benefitsComprehensive services paletteSingle sign-on, user management, password hashingInstant session updates for administrative changes

User roles and permissionsControl application visibilityCRUD access for SQL data objectsExpose BLOB storage systems by folder treeAccess to services with credential hiding

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History

Improve communication between HQ and RetailCross-enterprise application ideally suited for a cloud approachGlobal deployment dictated low network bandwidth approachApp sophistication required rich user experiencePaaS platforms fell short on price and performance

DreamFactory provides solution on SQL AzureService interface turns IaaS into superior PaaS alternativeAzure offered the best combination of cost, performance and

agilityClient-to-cloud optimizes bandwidth, benefitting slow

connections2000 users,17 countries, 9 clouds

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Case Study

Modus CreateSoftware development agency with expertise in HTML5Looking for a more standardized back-end serverWants focus on front-end user interface and user experience

DreamFactory Services PlatformOne engineer built Corporate Address Book application in two

monthsWrote HTML5 application in Sencha Ext JS frameworkFor desktop, tablet, and phone

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Screenshots

Admin Console Live API

Example AppTutorial App4/23/13

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