4.2 system design for social equity vezzoli 13-14

Carlo VezzoliPolitecnico di Milano / DESIGN dept. / DIS / School of Design / Italy

course System Design for Sustainabilitysubject 4. Design for social equity and cohesion

learning resource 4.2

System design for social equity and cohesion

carlo vezzolipolitecnico di milano . DESIGN dpt. . DIS . School of Design . Italy

Learning Network on Sustainability (EU asia-link)Learning Network on Sustainabile energy systems (EU edulink)


CONTENTS . Design for social equity: main approaches. System Design for social equity and cohesion: a definition. System Design for social equity and cohesion: approaches/skills. Criteria of system design for social equity and cohesion:

. Improve employment/working conditions

. Equity and justice in relation to stakeholders

. Enable a responsible/sustainable consumption

. Favor/integrate weak and marginalized

. Improve social cohesion

. Empower/enhance local resources. System Design for social equity and cohesion: methods/tools. System design for sustainability: an emerging role. A new aesthetic for system design for sustainability?


CONSOLIDATION(research achievements on knowledge-base and know-how)

(educa

tion a

nd p

ract

ice)

DIS

SEM

INA

TIO

N

100%

100%

0new research frontier …

low impactmat./energies

design for social equity and

cohesion

system design for eco-efficiency

Product Life Cycle Design

ecodesign

widening the “o

bject” to be

designed

… aim at

SUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART (in industrially mature contexts)


if and how various forms of social inequality are directly addressed in the design process

DESIGN FOR SOCIAL EQUITY: A GENERAL FRAME


… avoiding the risk to be merely moralistic, is there an effective (operative) role?

SOCIAL EQUITY

…. is there a role for the design?


TODAY 2 ARE THE MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION

. product design for basics needs in low-income contexts (design for BOP, etc.)

. SYSTEM (STAKEHOLDER INTERACTIONS) DESIGN FOR SOCIAL EQUITY AND COHESION


WORKING HYPOTHESIS: SYSTEM INNOVATION FOR SUSTAINABBILITY:

LeNS book: “PSS design for Sustainability”, Greenleaf, 2014]

“a system innovation (PSS approach) may act as a business opportunity to facilitate the process of a social equity and economic development (in an emerging context) - by jumping over the stage characterised by individual consumption/ownership of mass produced goods - towards a more advanced service-economy with a low resource-intensity being “satisfaction-based”,characterized by the development of local-based and network-structured enterprises and initiatives, for a sustainable re-globalisation process characterised by a democratisation of access to resources, goods and services”.


SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION (FOR SUSTAINABILITY):A DEFINITION“the design of the system of products and services that are together able to fulfil a particular customer demand (deliver a “unit of satisfaction”) based on the design of innovative interactions of the stakeholders (directly and indirectly linked to that “satisfaction” system) where the economic and competitive interest of the providers continuously seeks (both environmentally and) socio-ethically beneficial new solutions

[2014, by Greenleafenglish, chinese, thailandese, pdf free of charge and in copy left www.lens.polimi.it]


A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand

(satisfaction unit) and all its related products and services

B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a

particular satisfaction-system

SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION (SUST.): APPROACHES/SKILLS


H. SYSTEM MAP (DETAILED)STAKEHOLDERS SYSTEM MAP


A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand

(satisfaction unit) and all its related products and services

B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a

particular satisfaction-system

C. “SYSTEM SUSTAINABILITY” APPROACHdesign such a stakeholder interactions (offer model) that for economic and competitive reasons continuously seek after socio-ethical (and environmentally) new beneficial solutions

SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION: APPROACHES/SKILLS


> CRITERIA AND GUIDELINES ARE NEEDED> METHODS AND TOOLS ARE NEEDED to orientate design towards equitable and cohesive stakeholder interactions

NOT ALL SYSTEM INNOVATION ARE SOCIO-ETHICALLY SUSTAINABLE!

C. “SYSTEM SUSTAINABILITY” APPROACHdesign such a stakeholder interactions (offer model) that continuously seek after socio-ethical (and eco-efficient) new beneficial solutions


SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions. increase equity and justice in relation to stakeholders. enable a responsible/sustainable consumption. favor/integrate the weak and marginalized. improve social cohesion. empower/enhance local resources

[ADOPTED BY POLIMI-DIS WITHIN LeNS]


IMPROVE EMPLOYMENT/WORKING CONDITIONS

SYSTEM DESIGN FOR,PROMOTING AND ENHANCING EMPLOYMENT/WORKING CONDITIONS (within the enterprise)


IMPROVE EQUITY AND JUSTICE IN RELATION TO STAKEHOLDERS

SYSTEM DESIGN FOR,FAIR AND JUST RELATION (outside the enterprise):within the partnerships, up-stream, down-stream and in the community where the offer takes place


ENABLE A RESPONSIBLE/SUSTAINABLE CONSUMPTION

SYSTEM DESIGN FOR,ENABLING (MORE OR LESS INVOLVING)A RESPONSIBLE AND SUSTAINABLE CLIENT/END-USER CHOICE OR BEHAVIOUR


FAVOR/INTEGRATE THE WEAK AND MARGINALIZED

SYSTEM DESIGN FOR,FAVORING (MORE OR LESS INTEGRATING):. kids, elderly, differently able,… (weak) and. unemployed, illiterate, … (marginalized)


IMPROVE SOCIAL COHESION

SYSTEM DESIGN FOR,PROMOTING SYSTEMS ENABLING SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures


EMPOWER/ENHANCE LOCAL RESOURCES

SYSTEM DESIGN FOR,REGENERATING AND EMPOWERING LOCAL ECONOMIES BY ENHANCING THEIR HUMAN AND NATURAL RESOURCES


FOR DECISION MAKING (DESIGNING)identify the (environmental) design PRIORITIES:> CRITERIA relevance (relative) per system type> most promising stakeholders’ INTERACTIONS

types (criteria related GUIDELINES)

INTERRELATIONS BETWEEN SOCIO-ETHICAL CRITERIA (AND RELATED GUIDELINES)

FOR A GIVEN SATISFACTION SYSTEM:- some have HIGHER RELEVANCE than others - can be SYNERGETIC or NOT


SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKITstakeholder interaction guidelines (criteria related)


Design4SustainabilityStep by step

approach[see Tischner & Vezzoli, 2009]

METH

OD

S

MEPSS, MEthodology for Product Service

System development[see van Halen et al.

2005]

Storyboard

Offering diagramInteraction

table

SDO toolkit Blu

portfolio diagramT

OO

LSDESIG

N

Product-Service System Design for

Sustainability[see Vezzoli et al.,

tbp 2012]

Offering diagram

SDO toolkitStoryboard

Interaction table

few methods/tools developed to orientate system design towards sustainable solutions:

[for such new skills] NEW METHODS/TOOLS


METHOD FOR SYSTEM DESIGN FOR SUSTAINABILITY (MSDS)

STRATEGIC ANALYSIS

EXPLORING OPPORTUNITIES

SYSTEM CONCEPT DESIGN

SYSTEM DESIGN (AND ENGIN.)

COMMUNICATION

MSDS PHASES/PROCESSES

ANALYSIS OF THE PROJECT PROMOTERS

ANALYSIS OF THE REFERENCE CONTEXT

ANALYSIS OF BEST PRACTICES

ANALYSIS OF THE REFERENCE STRUCTURE

DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES

IDEAS GENERATION ORIENTED TO SUSTAINABILITY

DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS

VISIONS, CLUSTERS AND IDEAS SELECTION

SYSTEM CONCEPT DEVELOPMENT

ENV., SOC. & ECON. CHECK

SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)

ENV., SOC. & ECON. CHECK

DOCUMENTS EDITING

METHODS/TOOLS BY LeNS:

SDO toolkit: environmental system design orientationon-line use, free access:www.lens.polomi.itfree download open: www.lens.polimi.it > tools


A NEW AESTHETIC OF S.PSS

TO OVERCOME USER’S LEVEL BARRIERS:

sustainable PSS offers have to be perceived as better than traditional “product-based” ones

an aesthetic for sustainable PSS may play a key role in enhancing user attraction, acceptance and satisfaction!


WORKING HYPOTHESIS: PROMOTING A NEW AESTHETIC OF S.PSS:

. as the integrated aestethics of the different elements of the PSS: products, services and interactions

> not only an aestethic of products, but evenan aestethic of services, more in general an

aestethic of stakaholders interactions

. valorising sustainable PSS inner qualities


WORKING HYPOTHESIS: PROMOTING A NEW AESTHETIC OF S.PSS

PRLEIMINARY INSIGHTS

given that: distinctive traits of sustainable PSS are non-ownership of products and related new services/stakeholder interactions

the aesthetic could valorise the relational qualities between the users of a PSS, and between the users and the producers/providers + the qualities of the “freedom” from product’s ownership


SYSTEM DESIGN FOR SUST.: FINAL REMARKS

WE DON’T HAVE TO HAVE CONCERN ANYMORE ON PRODUCT DESIGN FOR SUSTAINABILITY?NO!> even designing on a system level, sustainable products need to be designed afterwards

DESIGNING ON A SYSTEM LEVEL TAKE US FAR FROM THE CORE OF DESIGN? NO!> designing for the (unit of) “satisfaction” it is to go at the deeper rooth of the design, settling the innovation at the level of the behavioral patterns (more sustainable and satisfactory)

4.2 system design for social equity vezzoli 13-14

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