GROUP 1TAMMY

KATHERINEJESSICA

MARKFROSTFRED

MARKETING PRINCIPLES

DIFFERENCES BETWEEN BUSINESS TO BUSINESSES AND TO CONSUMERS IN MARKETING

BUSINESS TO BUSINESSES (B2B)

The transaction between a business to other businesses

Small target marketMulti-step of buying process, longer sales

cycleBuying decision base on the business value.

E.g. CIE buys materials and tools of teaching for the lecturers.

BUSINESS TO CUSTOMERS (B2C)

The transaction between the business to the final customers

Large target marketSingle step of buying process, shorter sales

cycleEmotional buying base on status, desire or

price.

E.g. Students have to pay the fee for the study programs of CIE.

The difference between B2B &B2C

DOMESTIC MARKETINGvs.

INTERNATIONAL MARKETING

Domestic & International Marketing

DOMESTIC MARKETING

Domestic marketing is the selling of a company products within a local financial market.

It deals with only one set of competition and economic issues which make it more convenient to do.

INTERNATIONAL MARKETING

International marketing is the promotion and sale of a company products to consumers in different countries.

It is very complex and requires a huge amount of financial resources.

DIFFERENCES BETWEEN INTERNATIONAL MARKETING AND DOMESTIC MARKETING

International Marketing Domestic Marketing

Competition International Trade is subject to intense competition

Competition is not as intense as it is in international marketing

Documentation subject to complex documentation

not involve much of documentation

Mode of Payment

Letter of credit Cash, Cheques

Society and Culture

Fragmented, diverse marketsDiverse purchasing habits

Relatively homogeneous marketSimilar purchasing habits

DIFFERENCES BETWEEN INTERNATIONAL MARKETING AND DOMESTIC MARKETING

International Marketing Domestic Marketing

Barriers characteristics by tariff and non tariff barriers

no restrictions

Currencies different currencies same currencies

Government    Interference

high degree of government interference

interference is zero or minimum

INTERNATIONAL MARKETING

Invest to developing countries (Laos, Cambodia, Indonesia)

Prepare marketing plans by local languageCalculate tuition fee by local currencyAnalyze regional government’s policiesAnalyze competitive advantages compared to

other competitors.