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40 must know video stats for ecommerce
Transcript of 40 must know video stats for ecommerce
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40 VIDEO STATSyou must know
if you work in ecommerce
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HOW VIDEO DRIVES TRAFFICAND PURCHASES
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It is estimated that in 2015,204.2 million people in the US watched online video monthly via any type of device
This represents 78.6% of the USinternet users
– eMarketer
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The amount of time online users spendwatching online video has grown 38.5%in the past 2 years
– Nielsen
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64% of all internet traffi c globally is video consumption, and it is expectedto grow to 69% by 2017
– KPCB
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Video content generateson average 3 times as many monthly visitors as other content
– Buffer
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Websites with video contentenjoy 88% more time spenton pages by visitors
– Buffer
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Having video content on pagescan contribute to 157% increasein organic traffi c from search engines
– Buffer
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After seeing an online video about a product, consumers are 46% more likelyto search about this product online
– Buffer
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Product videos increasethe likelihood of purchases by 85%
– Buffer
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When doing online shoppingwith video content, shoppers are52% more confi dent in their purchases
– Buffer
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Video reviews on product pagesincrease visitor session duration 340%
- Goodvidio
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Videos on product pages contribute to 127% increase in pages visitedper shopping session
- Goodvidio
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MILLENNIALS ARE ESPECIALLY RESPONSIVETO ONLINE VIDEO WHEN SHOPPING
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4 in 5 millennial shoppersfi nd online product videos helpfulwhen researching future purchases
– Animoto
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67% of millennials are certain they can fi nd a video on YouTube about anything, including product video reviews
- Think With Google
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Millennials are 146% more likelyto watch video on retailer’s websitewhile online shopping than older generations of consumers
– Animoto
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Gen Y shoppers are 264% more likelyto share product videos while doing online shopping
– Animoto
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1 in 3 millennials purchase a product as a result of watching online videos
– Think With Google
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3 quarters of millennials rely on online video when comparison shopping
– Animoto
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69% of millennial shoppers turn to online video content to research complementary products to add to their purchases
– Animoto
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YOUTUBE VIDEO STATS
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YouTube has a reach of 81.2% ofInternet users in the US
– comScore
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20. 55% of all keyword searches on Google in the US return at least one video result, and82% of those results lead to YouTube
In comparison, 40% of results lead to images, 16% to shopping and 13% to news
– Reelseo
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Brand-created videos make up 17%of YouTube content, as opposed touser-generated content, whichrepresents 32% of the top videoson YouTube
– Reelseo
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22. “How-to” videos are one of the most popular content types on YouTube
There are more than 135 million“how to” videos on YouTube, many ofwhich demonstrate how to use products
– YouTube
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23. More than 100 million hours of “how-to” content has been watched so far thisyear in the US
Searches for this type of videosgrow 70% year-over-year
– Think With Google
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Beauty is one of the largest content pools on YouTube, with over 5 billion hoursof beauty tutorials, how-to videos, product reviews and hauls uploaded in the past10 years
– YouTube Trends
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Beauty content attracts over582 million viewsacross top 100 channels on YouTube
– Digiday
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YouTube enjoys50% year-over-year growthin watch time, especially among18-49-year-old segment
– Think With Google
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76% of millennials use YouTube to follow companies, as opposed to 47% and 42% who follow companies on Twitter and Instagram
– Animoto
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Millennials are also the largest audience for YouTube: 31.8 million of online users in 18-24 age segment in the US spent on average 10 hours 15 min on YouTube
– Digiday
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29. YouTube gave birth to the so-calledGen C, consisting of video creators, curators and infl uencers
76% of Gen C visit YouTube weeklyand 36% daily
– Reelseo
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Gen C are 3.6 times more likely to purchase products after engaging with video content
– Reelseo
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Gen C consumers are 1.8 times more likely to be infl uencers and advise others on purchases
- Reelseo
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32. Men are more into YouTube than female online users. Men spend 44% more time on YouTube monthly than women, and account for the majority of views in 90%of the content categories
Meanwhile, 65.5% of female online users in the US visit YouTube at least weekly
– eMarketer
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Over 50% of users who watch online videos on their mobile use videos to decide on purchases
- Think With Google
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HOW ONLINE USERS PREFERTO WATCH VIDEOS
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Video viewers list YouTube as their #1 destination for fi nding videos about products or brands
– Think With Google
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Mobile video viewers are 1.2 times more likely to think more highly of companies that offer product videos on their pages
- Think With Google
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50% of global YoutTube viewership comes from mobile devices
– Think With Google
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Millennials who use mobile devices to watch online video are 2.3 times likely to go to YouTube fi rst for content
– Adwords Agency
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By 2019, 72% of mobile traffi c will be online video content
– Cisco
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34% of all video plays in the last quarter of 2014 were on tablets and smartphones
- Ooyala
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40. Tablet users are more likely to watch online videos longer than 10 minutes
On the other hand, 54% of mobile users watch video content that is less than10 minutes long
– Ooyala
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