Mind-Blowing Video Advertising STATS of 2016

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MIND-BLOWING VIDEO ADVERTISING STATS OF 2016

Transcript of Mind-Blowing Video Advertising STATS of 2016

MIND-BLOWINGVIDEOADVERTISINGSTATS OF 2016THUS FAR...

SPENDING ONU.S. VIDEOADS GREW42% TO $7.46BILLION.AOL's State of the Video Industry Report

MORE THAN HALFOF YOUTUBEVIEWS & 65% OFFACEBOOK VIDEOVIEWS OCCUR ONMOBILE DEVICES.

Susan Wojcicki, Youtube's CEO

THE GOOGLE DISPLAYNETWORK REACHESOVER 90% OFINTERNET USERSWORLDWIDE,THROUGH 2 MILLIONSITES, INCLUDINGYOUTUBE.comScore

YOUTUBE, ONMOBILE ALONE,REACHES MORE 18-49 YEAR-OLDSTHAN ANY CABLENETWORK IN THEU.S.

ReelSEO.com

SMARTPHONESARE THE TOPDEVICE TOREACH 98% OFMILLENNIALS.

Google & Ipsos

YOUTUBE'SMOBILEREVENUE FROMADVERTISING ISUP 2X YEAR-OVER-YEAR.Youtube

PEOPLE WHO VIEWVIDEOS ONSMARTPHONES ARE1.4X AS LIKELY TOWATCH ADS.(COMPARED TO TVOR DESKTOP VIEWS)

Google & Ipsos

ALMOST 80% OFPEOPLE WATCHVIDEOS ONLINEEVERY WEEK. MORETHAN 50% WATCHVIDEOS ONLINEEVERY DAY.

Groupon

USING THE WORD'VIDEO' IN AN EMAILSUBJECT LINE BOOSTSOPEN RATES BY 19%,INCREASES CLICK-THROUGH RATES BY65% & REDUCESUNSUBSCRIBES BY 26%.

Syndacast

34% OF U.S. ADULTSUSE AD BLOCKINGSOFTWARE,RESULTING IN A LOSSOF 40% OFADVERTISERS' ADREVENUE.

Interactive Advertising Bureau

THERE ARE MORETHAN 100 MILLIONACTIVE, DAILYSNAPCHATTERS. SNAPCHAT GETSOVER 6 BILLION VIDEOVIEWS EVERYDAY.

ReelSEO.com

THERE WAS A 3XLIKELIHOOD THAT ASNAPCHATTER WHOWATCHEDUNIVERSAL'S MOVIEAD ON SNAPCHAT,WENT AND SAW THEMOVIE.Millward Brown Digital

IF THESE STATS DON'TPROVE THAT YOURBRAND NEEDS VIDEOADVERTISING, WEDON'T KNOW WHATWILL... Check out how Pepper Gang can get yourbrand exposure with video.