Dynamic Retargeting Possibilities for Booking Sites (by Vizury in Japan)
4 ways to segment users and achieve your marketing goals vizury
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Transcript of 4 ways to segment users and achieve your marketing goals vizury
01/05/2023 ©2016 2
1. Can’t merge data from different sources and create marketing segments?
2. Have segments that run through the year?
3. Tough to create new segments for specific goals?
4. Segment-type limited by the features in your marketing tool?
Do you face any of these segmentation challenges?
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1. Pre-defined segments
Use standard segments defined for your vertical and target frequent use cases.
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How pre-defined segments help?
• Can be used for segments that run throughout the year• Help you drive consistent volume/revenue• Easy to manage
1. Pre-defined segments
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Based on your marketing goals, create your own list of rules and create niche target segments.
2. Rule-based segments
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How rule based segments help?• Run for a shorter term based on your marketing goals• Use analytics to create niche segments• Enhance your targeting efficiency
2. Rule-based segments
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Use customer data to assess if a particular segment is good to acquire, engage and convert.
3. Machine Learning segments
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How Machine Learning segments help?• Run for a few days/weeks based on your marketing goals• Predict possible buyers• Identify new segments that you have not targeted before
3. Machine Learning segments
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Evaluate a marketing hypothesis and run campaigns around a certain set of users.
4. Discover
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How Discover helps?
• Your campaigns are not limited to any pre-sets/rules• You can test any hypothesis• Use historic data to create segments
4. Discover
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To know more about smart segmentation with Engage Enterprisewww.vizury.com
@VizuryOneToOne