Vizury DSP

Online Marketing

Agenda, Goals & Campaigns

Online Marketing Agenda

04/08/2023 Company Confidential

Customers• Promote and increase

Loyalty

• Advocate customers as Representatives

• Cross-sell/ Up-sell products.

Visitors

Brand• Increased Awareness of the

Brand.

• Improve Recall and reinforce brand objective.

• Promote Social media presence to engage audience.

• Increase Website traffic (new users)

• Procure Category specific audience.

• Target Campaign specific audience.


• Increase in conversation, amplification & applause.

• Increase in natural social shares of your content.

• Reduce Cost of Leads.

• Increase Online Inquiries.

• Share of searches.

• Medium effectiveness.• • •

• Increase % of both branded and non-branded SEO traffic.

• Increase % of new visits to your website.

• Decrease in bounce rate.

• Increase in page depth.

• Increase in micro conversions/ goal completions.

• Increase in form submissions.

• Decrease in funnel abandonment rate.

• Increase spending from existing customers.

• New product launch cross sell/ up sell goals.

• Decrease customer repurchase period.

• • •

Agenda Goals

Brand Visitors Customers

Campaign 3: limited time coupon code promotion on high cost low selling products.


Goals CampaignsOutcome: Increase spending from existing customers

Campaign 1: e-mail campaign for electronics customers on personalized cross-sell products

Campaign 2: Display campaign for Apparels customers on special offers on new products.


Campaigns Tasks

Audience MediumMessage

&Response

Measure

• “Anyone”

• “Travelers”

• “Home page drop offs”

• “Electronics category drop-offs”

• “Frequent Visitors”

• “Recent Purchasers”.

• “email”

• “SEM”

• “Display: Fixed Inventory”

• “Display: Programmatic”

• “Social”

• “Video”

• “Desktop, Mobile”

• “Brand”

• “Reminder”

• “Offer”

• “Coupon”

• “cross / Up Sell”

• “Feedback”

• “Visit”, “Purchase”, “Like”, “Share”

• “Awareness”

• “Consideration”

• “Selection”

• “Conversion”

• “Loyalty”

Demand Side Platform

• Audience Segmentation. (Behavioral, Contextual)

• Cross Channel Capability (Device, Format).

• Control Budgets and Expectations.

• World Wide Reach. (Programmatic, Network, Direct)

• Inventory Selection. (Profiling, Formats, Targeting)

• Optimize Campaigns (Caps, Bids, Real time Control)

• Unified Analytics (Attribution, Holistic View)


What is a Demand side Platform?A Demand side platform enables a marketer to chose Audiences & Display Inventory, Provide customized messaging options and campaign outcomes, all in a unified interface.

BENEFITS

“Dynamic Segmentation; Choice of Inventory; Full Insights and Control”


Vizury DSP offerings

1

2

3

TARGETED NEW AUDIENCE

SEGMENT TARGETING

CREATIVE DYNAMIC

RETARGETING

Marketing campaign oriented towards the target audience for your website.

Great for brand awareness

Segmenting users into a few buckets and targeting them with a limited set of static ads

Great for short-run campaigns

Unique Real-Time Bidding (RTB) values and dynamic ad servings for user groups based on a sea of user and media data

Best for conversions


Vizury’s Demand side Platform

• Home page drop – offs.

• Category Page drop-offs.

• New and Old Users.

• Non-Retargeting Pool.

• Client managed Segments.

• Non – Visitors.

• Customers.

• Programmatic Display.

• Desktop, Mobile.

• Profiled Inventory.

• Video.

Audience MediumMessage

& Response

Measure

• Brand

• Reminder

• Offer

• Coupon

• cross/Up Sell

• Feedback

• Visit, Purchase, Like, Share

• Awareness

• Consideration

• Selection

• Conversion

• Loyalty


Consistent Messaging across campaigns

Dynamic micro - segmentation options

Programmatic controlSegment oriented Inventory

A/B testing within segment

Dynamic banners

Custom recommendation logic

Direct Social integration

1

2

3

Brand

Visitors

Customers

New-user Tracking

Reach and Audience Reports

Impression and Frequency Capping

Custom reporting insights

Category specific video retargeting

Intelligent TagsDisplay : CRM API integration

Intelligent recommendations Historical Behavior Validation

FBX, FB-NewsFeed, RTB

Benefits of Vizury DSP

Story - Telling Modes

New user pools


How can Vizury help?

Campaign Objective:

Vizury Solution:

Bring new fashion oriented audience to my ecommerce site.

Vizury will target users who have visited fashion sites before, with your brand ads.

Outcome:Through targeted reach, Vizury will increase home page and category page visits for your fashion store.

Model:CPC through Vizury banner.



Campaign Objective:

Vizury Solution:

Re-engage with Home page drop off users.

Vizury will profile home page drop off users based on online behavior and show category specific banners.


Outcome:Through targeted reach and intelligent recommendations, Vizury will move users deeper into the purchase funnel.



Campaign Objective:

Vizury Solution:

Increase social media chatter on Facebook and twitter.

Vizury will target product page drop offs and customers of your website through banners that encourage social media sharing of their experience.


Outcome:Increased number of likes of your brand page on Facebook. Increased tweets about your products on Twitter.



Campaign Objective:

Vizury Solution:

Enhance the existing CRM campaign by segmenting users across medium.

Vizury can help you send customized banner messages consistent with your other CRM campaigns like email, life-cycle targeting etc.

Model:CPM

Outcome:Through consistent messaging, Vizury will bring in more engaged users who are part of your existing CRM campaign



Campaign Objective:

Vizury Solution:

Cross-sell products to identified customer segments (e.g baby products buyers).

Vizury can help you identify customer segments and specifically target them with custom messaging. Sub-segmenting based on purchase period, amount, region etc is possible.

Model:CPM

Outcome:Vizury will increase cross sell and upsell page visits to your store



Campaign Objective:

Vizury Solution:

Get feedback about our products from recently bought customers.

Vizury can help you identify recent customers and remind them about the purchased product and request for feedback.

Model:CPM

Outcome:Through regular reminders, Vizury will increase the no of ratings and reviews of your products.



Campaign Objective:

Vizury Solution:

Increase the email base of my users to start an email marketing campaign.

Vizury can help you identify users within your target group and prompt them to sign up for your newsletters with their email id

Model:CPM, CPC

Outcome:Vizury will increase email signups, providing you with more qualified leads.

Vizury Interactive Solutions Pvt. Ltd.

Vizury DSP

Marketing

Transcript of Vizury DSP