4 Ways to Market Your CEREC
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Transcript of 4 Ways to Market Your CEREC
![Page 1: 4 Ways to Market Your CEREC](https://reader031.fdocuments.in/reader031/viewer/2022030223/58820cb51a28abf05e8b7005/html5/thumbnails/1.jpg)
WAYS TOMARKET YOUR
CEREC
4
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01DIRECT MAIL YOURPATIENTS
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Mail or email your patientsdirectly.
These letters are a greatopportunity to educate yourpatients about how CERECtechnology can benefit them.
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Here are some key points toemphasize when explainingCEREC to your patients:
"Kinder and gentler” nature of CERECrestorationsTime saved by CEREC technologySuperior, natural color of CEREC restorations
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02PURCHASE DISPLAYADVERTISING
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Purchase advertising space inyour local newspaper or airtime on a local radio station.
These ads can focus on the samekey points as direct mail.
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You can also purchase space ina newspaper or magazine foran advertorial.
An advertorial is an alternativeto display advertising and takesthe form of an article.
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03HOLD AN OPEN HOUSE
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Hold an open house at youroffice and invite existingpatients, potential patients, andmembers of the press.
At this open house you candemonstrate the power ofCEREC technology.
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Prepare ahead of time forpotential questions that you willreceive from the public afteryour demonstration.
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04GIVE LECTURES OR HOLDTRADE ASSOCIATION
MEETINGS
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Lecture at dental communityprograms or festivals and bringyour CEREC equipment with youso you can demonstrate.
Or schedule lectures in one ofyour operatories.
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You could also hold medical ordental associating meetings inyour office.
This gives local professionals achance to learn about your CERECtechnology and spread the word,which may result in patientreferrals.
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VISIT OURNEWSLETTER PAGE
FOR MORE INFO:https://www.atlasresell.com/news/4
waysmarketyourcerec
Source:
Patterson Dental Supply, Inc. Marketing Your CEREC