4 Trends for Sports & Fitness Wearables in 2016
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Transcript of 4 Trends for Sports & Fitness Wearables in 2016
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4 Trends for Sports & Fitness Wearables in
2016
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+ Wearables made quite the headlines at CES & enjoyed top spots at best-seller lists during the holiday season.
+ No wearable has been more successful to date than the activity/fitness tracker.
+ Fitness wearables are set to dominate the market until 2018 (according to Juniper Research)
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What’s waiting for fitness and sports wearables this year? Here are our predictions.
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1. As the #1 focus of fitness enthusiasts, they’ll become a mainstream phenomenon.
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+ According to the annual American College of Sports Medicine forecast, wearables will be the #1 fitness trend in 2016.
+ According to Men’s Fitness, all-in-one fitness wearables and heart monitors take the first two spots in the top 10 fitness trends in 2016.
+ Juniper predicts the usage of fitness wearables will treble by 2018.
Photo credit: pestoverde via Foter.com / CC BY
A mainstream trend
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2. There will be strong competition – so wearables will evolve (or look for a niche)
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+ Fitbit is the king of fitness trackers, accounting for over 79% of all sales. That doesn’t mean things will stay that way.
+ Xiaomi, the third largest wearable vendor, with its affordable Mi Band, is a close competitor. In August, Xiaomi was still selling 97% of their devices in China, but budget bands are also drawing attention in the US.
Photo credit: boerge30 via Foter.com / CC BY-SA
Competition
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+ Smartwatches with advanced sensors are hot on the heels of activity trackers, and the Apple Watch 2’s rumored increased capabilities are generating a lot of buzz online.
+ Fitbit officials confirmed they’ll be looking at a more holistic way to analyze the human body, including, as Fitbit CEO states, “the connection to chronic diseases (diabetes, heart disease, obesity, and more)”.
Photo credit: blakespot via Foter.com / CC BY
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3. Wearables might shrink – into ‘disappearables’.
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+ ‘Disappearables’ and ‘invisibles’ are the two new buzzwords in the smart technology world. Such devices are seamlessly integrated into the life of the tracked individual.
+ Some wearables end up unused because of how uncomfortable or unfashionable they are. Disappearables want to fix that. The solution is to include sensors embedded in something you’d actually wear.
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+ Clothes with professional sensors, such as yoga tights equipped with wireless technology that can correct your form.
+ Tracking technology so tiny it can be tacked onto your skin.
+ This tech can be under your skin too. ‘Ingestibles’ (yes, smart tech that you swallow) and ‘hearables’ also may be part of this trend.
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4. Wearable tech will go (further) beyond the gym
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+ This technology has been professional for a while already, integrated into an athlete’s’ training regime or sports analytics.
+ Athletes are the main target for the manufacturers of smart clothes.
+ The data from a player’s wearable can enhance the game experience for the spectator (example right here).
Photo credit: Krzysztof Urbanowicz via Foter.com / CC BY
Sports wearables
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+ Wearable tech is also likely to target particular sports, since there’s far more to track than just sleep, steps or calories burned.
+ Athos allows you to take a close look at muscle activity. Thanks to ShotScope, your golf swing can be measured. StrikeTec is targeted at boxers. Wareable, in their roundups of smart gadgets, include a category for swimming wearables.
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Naturally, a saturated market might be tough for new entrants (though better for the consumer!). On the other hand, the list of new, refreshing possibilites for tech made for a niche sub-market could be endless.
Those special devices seem to have a shot against ‘general’ activity trackers. The giants know this, and specialize, evolve, introduce new devices, new forms – just to stay in the game.
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