4 Simple Guidelines for Making Your Content Clickable

Guidelines for Shareable Content

Producing compelling messaging is critical for brands to extend their reach. Additionally, brands can make their content even more

shareable by following a few steps:

4 Steps to Clickable Content

Step 1 Provide Unique and

Relevant Content

Step 2 Find a Happy Medium: Images a

Text

Step 3 Be a Storyteller

Step 4 Maintain

Your Identity

Step 1: Provide Unique Content

Add a quote, graphic, or fact to your posts that is consistent with your brand can help make your content more interesting. Create a mix between branded content and pre-existing content to manufacture a post that will reflect whatever subject you are trying to pique interest in. Branded content gives you consistency with your brand presence while also giving you the opportunity to have your posts be unique, but still effective. And while using cute images of animals and other popular media is a tempting way to grab attention, it’s pointless unless it has a relevant tie-in to your brand. Find the connection to tie it back to your brand is what will help determine its success.

Step 2: Find a Happy Medium: Image and Text

It’s important to find the right balance between text and photos. Facebook has a rule that no more than 20 percent of a post can consist of text. In general, the less text you have in your image the better. An image can speak for itself if it’s appropriately aligned with the message you are trying to convey. An image post should still have the right amount of text so that it can be understood by users even after it is initially introduced, helping it to perform better long term and also in the moment.

Step 3: Be a Storyteller

Sometimes, infographics tell engaging and creative stories more effectively than a text-based post or photo. An infographic can provide your audience with as much information as an all-text post can, but is much more digestible. Infographics are a great way to connect back to your brand’s larger campaign and be a strong component to your long-term message.

Step 4: Maintain Your Identity

Delivering content that meets the needs of your target audience is critical. Focus on maintaining your brand identity while also crafting a hybrid of visual assets that are both informative and enjoyable. By creating posts that are consistent across all of your channels, you can build credibility which will help foster your overall growth.

Want to Read More?

Go to 1to1 Media to read, “What’s Your Organic Reach?”