MIND THE CHARACTER LIMITS

Email subject line appears differently on different devices

and clients (view the chart below). So you’d better write

concisely (less than 50 characters).

MIND THE CHARACTER LIMITS

• If you use email marketing tools, the number of characters will

be automatically counted for you

• If you write in Google Docs (like me), highlight your subject line

and choose Tools >> Word count

• You can also use online word count tools, some can even assess

readability level of your sentence. Wordcountools, Wordcounter.

Check readability here

DOUBLE-CHECK YOUR GRAMMAR

Here are some tools to check your writing:

• Grammarly: a powerful extension on Chrome. This tool has your

back not only when writing subject lines but in any writing

purposes.

Though it’s quite rare to have grammar mistakes in email

subject lines (it’s just 1 or 2 sentences, right?), believe me,

you won’t want to leave bad impression by any ridiculous

grammar mistakes or typos.

LEVERAGE EMOJIS

Emoji list – copy and paste

We all know that subject line is limited in length, that’s

why emojis come along. Using emojis saves places for

other important informations, conveys emotion and helps

your email stand out in a messy inbox.

How to use emojis? Just copy emojis you like here and

paste into your email subject line. But keep in mind the

depends on the email clients, your emojis may be

displayed differently.

ASK A QUESTION

Look at these two subject lines, which one seems to be

more compelling to you?

• A: Here are some mistakes that many people make.

• B: Are you making these SEO mistakes?

With me, it’s clearly the B version. Because I also want to

know AM I making those SEO mistakes. In this case, the

topic defines my issue, not anyone else.

Asking the right question can really draw attention of the

audiences. You know it’s “right” when putting yourself in

your audiences’ shoes, read the question and the answer

is what you are looking for!

CHECK SUBJECT LINE KEYWORD

Recently I ran into a tool called ‘Email subject line keyword

checker’ in which you type the main keyword of your

subject line, choose the type of email and the tool will give

you the estimated performance compared to average stats.

Though there are many factors beside the main keyword,

this tool can give you a snapshot of the performance of the

word that you’d like to use.