The Pillars of Successful Inbound Marketing: Analytics, SEO, and Social Media Done Right
4 pillars to the science of marketing
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Transcript of 4 pillars to the science of marketing
TALENT
The driving force for success
four pillars
LIFECYCLE
Right contact, right offer, right
channel, right time
INSIGHTS
Data, information, knowledge to intelligence
OPERATIONS
Plan, execute, automate and optimize
big smart data
Intelligence What is the best
that could happen?
Knowledge What will happen?
Information Why did it happened?
Data What happened?
If you are not embarrassed by the first version of your product, you’ve
launched too late.
“ “ Reid Hoffman
ACME Seat Holder move March 16 John S, a former seat holder at XYZ Co, took a new position at ACME
Event March 12 Stephanie D attended a seminar (PS_130902_TBI_Sydney)
Blog visit Feb 7 Bob M visited acme.com/blog
Account Score Jan 15 ACME has increased activity that indicates buying behavior
Ferdinand Magellan was a Portuguese explorer who became known for having organized
the first circumnavigation of the Earth (1521).