Digital marketing 101 (Pillars and Models)
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Digital Marketing 101 Wasfi Qaddoumi @ wasfiii
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7 slides giving an introduction to Digital Marketing simply answering "what is Digital Marketing?", "How does it work" and "what are the models"
Transcript of Digital marketing 101 (Pillars and Models)
Digital Marketing 101 Wasfi Qaddoumi @wasfiii
What is Digital Marketing?
• Digital marketing is the promotion of products, ideas, services or brands via one or more forms of electronic media.
How does digital marketing work?
• using a number of different strategies.
• Each of these may serve a different purpose
• strategies work together to drive traffic to a business (either online or off)
• convert ing a one time visitor into a returning, loyal customer
Digital Marketing Revolutions19
90’s www
Presense 20
00’s Search
Discovery
2010
- 20
15SM+Mobile
Utility
What is Next ? augmented reality!
Digital marketing pillars
SEO Social Media Content
Digital Marketing Models
Digital Branders Customer
Experience
Demand Generators
Product Innovators
Digital Marketing Models
Here We Gooo !
AIDA Cycle
