4 must haves to optimize your open and click rates
Transcript of 4 must haves to optimize your open and click rates
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4 Must-Haves to Optimize Your Open and Click Rates
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The effectiveness of an email campaign lies in one all important metric – the Open and Click Rate.
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This essentially addresses the challenge in ensuring your message is opened and read by the recipient. Sounds simple, doesn’t it?
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We give you four of them
Images
CTA button
Crisp copy
Compelling
subject line
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• The first opportunity for engagement is in the inbox. To optimize the opportunity, you have access to one subject line.
• Give it your best shot. It’s a make or break situation.
• The tipping point, as far as you are concerned.
• Use this to tell the recipient exactly what they want to hear –an innovative solution to solve a long standing problem or information that will add value to their business.
• Examples - Attend our webinar or Save 50% on Your Fuel Costs etc…
Compelling subject line
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• The recipient opened the mail? Congratulations! You have overcome the first hurdle. However the next challenge is to actually make them read your message.
• For this follow the cardinal rule of brevity. Package your offering in a few crisp, compelling words. Write exactly what value you offer and what problem it addresses.
• Write copy that is targeted to engage and capture mind space.
Crisp copy
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• The average adult has an attention span of a goldfish. No wonder then you have no more than 8 seconds to grab a reader’s attention.
• Leverage images to convey your message. Convert your messages to eyeball grabbing images. Once you have got the attention, unleash the content!
Images
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• The click-to-action button is core to email marketing. It is the one element that no mail must be without.
• Use strong, powerful action oriented words such as Attend, Download, read, Register, Try Now to grab their attention and set the stage for a long nurturing engagement.
CTA button
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Follow these rules and you will be on track to ensuring highest possible open and click rates…