4 guidelines to measure success of advocacy program
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Transcript of 4 guidelines to measure success of advocacy program
Is it possible to calculate the success of an advocacy campaign?
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• Define the goals for your campaign• Identify key factors and indicators to measure
success.• Don’t just focus on direct number metrics. • Focus on the qualitative value of your metrics.• Grade qualitative values against your initial goals.
How do you calculate the success of an advocacy program?
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1) Identify effective content2) Evaluate audience response3) Understand what they feel about you4) Align evaluations with larger business goals
4 Guidelines to give you the best reflection of how your campaign is doing
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Identify effective content1
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• Listen to what content your followers are talking about.• Understand why they are talking about it.• Analyse what type of content is most engaging.
Evaluate audience response2
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• Identify which platform has the most engagement.• Assess the level of commitment to sharing your content?• Look for what motivates them to share it.
• Get an understanding of the quality of their reactions.• Listen to what exactly they are saying about you.• Assess the level of enthusiasm and positivity towards your brand.
Understand what they feel about you3
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• Evaluate if there has been an increase in sales since the program.• Check if the retention rates have improved.• Analyse and see if the purchasing funnels are quicker than before.
Align evaluations with larger business goals4
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It is definitely possible to see a much larger ROI through advocacy marketing efforts as compared to more traditional campaigns. Get on board with SOCXO to make your advocacy program a success.
It is possible to measure your brand advocacy success!
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CONTACT US
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Get in touch with the SOCXO team to learn how you can achieve the real benefits of running an advocacy marketing program for your business.
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