Debra PaynterStrategic Business AnalystDebra.Paynter@WebTrends.com

Measurement Drives Success

Why Am I Here?

ExperiencePassion Practitioner in the art of analytics

Solution Services Business Analyst

Gather your business requirementsUnderstand your business needsTie those needs into actionable reporting

Measurement With Action Drives Success

Highest value

Solve real business problems

Generate concrete, measurable returns

Driving Implies Action

Tools alone are full of potential… If they’re NOT implemented and used

correctlyThat potential is never realized

Measurement in Action Drives Success

Get Strategic!

Web analytics is a strategic investment

The right implementation strategy

Will yield the highest ROI

Go For It

Real World Examples

Think Outside the Box

Success Cycle

AcquisitionPersuasionConversionRetention

Measure for Action

Gather business requirementsDetermine your Key Performance IndicatorsUnderstand the WHOLE conversion processSet the tool to collect the right dataMeasure against actionable items

Examples Of Actionable Reporting

Onsite Search Reporting Drives Content Changes

Onsite Advertising Reporting Influences Visitors

SEO Reporting

Campaigns

Tips to Success

How you view the dataBenchmarkTrack the trendsNot a stagnant process

We All Want Job Satisfaction

I Hope You will Take From This Session

• Be strategic• Understand your business needs• Make WebTrends work for you