Epwn mini workshop_networking

Networking for Success Mini-Workshop Frankfurt/Main 21.06.2012

Created by Daniela Roman President EuropeanPWN - Frankfurt

EPWN - For your personal and professional growth Created by Daniela Roman, 21.06.2012 2

AGENDA

1. About „networking“

2. WHY „Networking“

3. WHO needs to hear your message

4. WHY women won‘t network

5. HOW to prepare for business networking

6. Networking „MISTAKES“

7. WHAT makes a networker successful

8. HBR Management Tip

9. YOUR EPWN Networking Events


Networking is not an event…it is a process. It’s not about how many business cards you give out or collect or how many friends or followers you have. Business networking is the process of building mutually beneficial relationships to boost referrals for everyone involved. Networking isn’t just about acquiring new business; it is about surrounding yourself with a support network for your life in general. You can never have too many contacts! It’s about the quality of the connections you make, your follow up with those connections and the value YOU provide.

1. About „NETWORKING“

Person A Person B Person C Person …

“If two people in a social network have a person in common, then there is an increased likelihood that they will know each other at some point in the future. “ (From the book Networks, Crowds, and Markets: Reasoning about a Highly Connected World. By David Easley and Jon Kleinberg. Cambridge University Press, 2010.)


Networking helps you…

• Gain information about a discipline, firm, or industry (especially about changes)

• Narrow your choices for careers, job search, academic majors, internships

• Meet new and interesting/influential people

• Re-establish contact with people you already know

• Connect with people who can assist and support your career management activities

• Create opportunities through contacts

• … and more

2. WHY „NETWORKING“


3. WHO NEEDS TO HEAR YOUR MESSAGE

(From the books “Networks, Crowds, and Markets” and “And What do you do?”.)

CONFIDANTE

CRISIS MANAGER

VALIDATOR

ESCAPIST

MENTOR CHALLENGER FIXER

EXPERT

CONNECTOR

MATCHMAKER

MARKETER

PEOPLE

FINANCE

EMOTIONAL PROMOTIONAL MATERIAL DEVELOPMENT

YOU


4. Why Women Won’t Network

Have you ever thought about any of the below reasons?

• lack of confidence & knowledge

• little practice

• very uncomfortable at events

• not convinced it will work (for me!)

• unsure of my value/worth

• no strategy

• cant be authentic/just myself

• no time

• need ‘permission’

• don’t like (no good at) self marketing

• unsure of my message/brand surely

• performance should say it all?

• fear of rejection

• don’t know how to get started

Make „friends“ along your way that help you stay on track!

(From Women@Work No. 10, EuropeanPWN)

Life is full of crossroads that you

never know about unless you NETWORK!


1. Know who you are (list your skills and talents) 2. Know what you want 3. Know what you offer 4. Know who can give to you 5. Know network protocol 6. Attend events alone 7. Do not wait for somebody to approach you first 8. Have Questions 9. Listen 10. Know how to track 11. Follow-up

Networking is making the most of the people you meet to your mutual advantage. (Carole Stone – BBC journalist)

5. How to prepare for BUSINESS NETWORKING

1. Pitch yourself = define your personal branding strategy 2. Refine your goals 3. What are you at: promoting your business, moving jobs, changing career, investing for the future? 4. Whom do you want to network with ? 5. National/international ? 6. Average age, type of business, seniority 7. Prepare your pitch 8. Select keywords/tags 9. Write a concise, readable (like you speak) objective

PR

EPA

RA

TIO

N

WH

ILE

NET

WO

RK

ING


1. Talking about Yourself—all the time

2. Expecting a job

3. Not saying “Thanks”

4. Forgetting to follow up

5. Not focussed on a goal

6. Loosing track of your contacts

Networking isn’t about short-term gain, but about learning, growing, and forming connections.

6. NETWORKING „MISTAKES“

Popular „mistakes“ You don't know you're making:


• Are open-minded

• Are prepared and persistent

• Are current on events

(i.e. news, industry trends, etc.)

• Use their imaginations

• Treat everyone in their network as equals

(non-hierarchical)

• Choose members for information, not position

• Are not afraid to ask for what they need

• Always thank their networks

• Set clear, realistic and achievable goals

• Are patient! It takes time and energy to build a

caring community

7. SUCCESSFUL NETWORKERS

START THINKING ABOUT

WHAT IS WHAT I CAN DO FOR MY NETWORK

and

WHAT MY NETWORK CAN DO

FOR ME


Network with Purpose “When it comes to networking, quality matters more than quantity. But how do you meet the right people? One way is to ask for introductions. Reach out to influential people in your network and ask them to put you in touch with others. Be specific about the introductions you want and why you want them. Explain what you are trying to achieve and the kind of contacts that would help you get there. Are you seeking your next job opportunity? Are you looking for ways to promote yourself? If you’re uncomfortable with being bold, remember that people enjoy helping others and you can always return the favor with some introductions of your own.”

8. HBR Management Tip

http://hbr.org/tip/2012/03/16/network-with-purpose


9. YOUR EPWN Networking Events

FRANKFURT/MAIN

Daniela Roman - President

Corporate Partners

Agnieszka Krzeminska

Board Member Mentoring

Kristina Faddoul - Co-President Membership / Corporate Partners

Katerina Alm

Board Member – Events/External Communication

Daniela Markovic

Board Member - Events/External Communication

http://www.europeanpwn.net Chapter: Frankfurt

Email: [email protected]

http://www.europeanpwn.net/

http://www.europeanpwn.net/

Daniela Ana-Maria Roman

- Six Sigma Black Belt –

President EPWN Frankfurt

Email: [email protected]

For further questions please contact:

Sources :

• “Networks, Crowds, and Markets: Reasoning about a Highly Connected World” by David Easley and Jon Kleinberg. Cambridge University Press, 2010

• Forbes Magazin • Global Business Women • Australian Business Womens‘ Network • European Professional Women‘s Network publications • „And what do you do?“ – 10 steps to creating a portfolio career – Barrie Hopson and Katie

Ledger, A&C Black London, 2009

Epwn mini workshop_networking

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