3rd SEM Syllabous

7/31/2019 3rd SEM Syllabous

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PGP_III_SEMESTER_2010-12_ISBE-B

RELEASE DATE: APRIL 2011_SS

PROGRAMME STRUCTURE FOR

ISBE - B

NO Subject Credit

1. Business Policy & Competitive Strategy 2

2. Executive Communication* 2

3. Macro Economics* 2

4. Organisation Development* 2

5. Entrepreneurship & Small Business Management* 4

SPECIALISATION: MARKETING

6. Services Marketing 2

7. Marketing Strategy 2

8. International Marketing 2

SPECIALISATION: HR MANAGEMENT

9. Training & Development 2

10. Group Dynamics 2

11. Compensation Management 2

SPECIALISATION: FINANCE

12. Securities Analysis & Portfolio Management 2

13. Insurance & Banking 2

14. Management of Indian Financial Systems 2

SPECIALISATION: MARKETING COMMUNICATION

15. Advertising Creatives 2

16. Direct Marketing & Communication 2


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17. Below the Line Promotions 2

SPECIALISATION: INFORMATION TECHNLOGY

18. Business Intelligence 2

19. Strategic Innovation Management 2

20. Strategies for Managing Networked Business 2

* The starred(*) papers have to be studied in addition to all the papers prescribed under the

MS University syllabus. Thus a student will be examined for Business policy and strategic

management course plus 3 specialization papers under MS University syllabus (For a total of8 credits). In addition he will appear for 4 more papers listed immediately after Business

Policy paper (totaling to 10 credits). In all he will be examined in 8 papers totaling to 18

credits. = 8 credit papers for MS University plus 10 credit papers for IIPM syllabus.

BUSINESS POLICY & COMPETITIVE STRATEGY


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UNIT 1.DEFINING BUSINESS POLICY

Definitions, Kottr, Glueck & Jauch, Kenneth Andrews, Porter

Strategy formulation techniques

Discussion on planning for the present & future

Demand forecasting techniques

o Quantitative models: Averages, moving Trends, regression, factor analysis

o Significance Tests: T-Test, Chi Square Test

UNIT 2.CORPORATE LEVEL PLANNING Methods to define corporate mission

o Druckers Model: Corporation definition, customers, value time relative position (Will and

Should) as per Ansoffs Strategy Gap

Identifying S.B.Us

o Independence equation, management authority relevance

Evaluating current business portfolio

o Growth share matrices, BCG, GE Generic strategies: Build, hold, harvest, divest w.r.t stars,question marks, cash Cows, dogs

Identifying new growth areas

o Ansoffs strategy gap revisited, integrative strategies: horizontal, vertical

intensive, ansoffs Model: Diversification, concentric, horizontal, conglomerate

UNIT 3.BUSINESS LEVEL PLANNING

Defining business mission

o Druckers model revisited

o Business Definition, Customers, Value

o Time Relative Position (Will and Should) as per Ansoffs Strategy Gap

o Relevance of Specificity w.r.t Corporate Mission Statement

Internal Environment Analysis


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o Core Competency Model of Prahlad

o Filter Test for Determining Core Competencies

o Filter Test for Determining Core in competencies

External Environment Analysis

o Industry Analysis Framework of Porter

o Understanding 5 forces and 5 entities:

- Customers, Suppliers, Potential Threats, Substitutes, Competitors

o Proportionality Quotients as Defined by Porter

o

Barriers to Entry: Barriers to Production, Barriers to Marketing

Goal Formulation

o Sales, Market Share, Cash Flows, Profits

o Relevance of PLC

o Investment Center, Revenue Center, Cost Center, Profit Center, Cash Flow Center

Strategy Formulation

o Porters Generic Strategies

- Cost Leadership: Comparison with Price Leadership, Emphasis on Production

- Differentiation: Quality, Service, Style, Technology

- Mutual Exclusivity of Generic Strategies

- Focus Strategies as a Choice

- Non-Focus Strategies as a Choice

Program Definition

o Blueprint for Action

Implementation

o McKinseys 7-S Framework:

- Structure, Strategy, Systems, Staff, Style, Skills, Shared Values

Feedback & Control


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UNIT 4.BUSINESS PROCESS RE-ENGINEERING

Process Improvement

Process Re-Structuring

Process Re-Engineering

Process Transformation

UNIT 5.NEWER DIMENSION FOR STRATEGIC PLANNING AND

IMPLEMENTATION

Blue Ocean strategy

Balance score Card

Competing for the future

RECOMMENDED BOOKS:

Azhar Kazmi: Business Policy and Strategic Management (2002:TMH)Vipin Gupta, Kamala Golla Kuta, and R. Srinivasan: Business Policy & Strategic Implementation

(PHI: 2007)

Competitive Advantage by Michael PorterMichael E. Porter: Competitive Strategy

L.R.Jauch and W.F.Glueck: Business Policy and Strategic ManagementC.W.L. Hill and G.R.Jones: Strategic Management :An Integral Approach

VSP Rao and V. Harikrishna : Strategic Management :Text and Cases


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EXECUTIVE COMMUNICATION: MENTORING

COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS

COURSE CREDITS: 02

1. BUSINESS PRESENTATION

What, and how of business presentation

2. PRESENTATION SESSION - 1 Students presentation (5 Minutes)

Feedback by the faculty

3. COMMUNICATION ACTIVITY - 1

Facultys session on communication

4. PRESENTATION SESSION - 2

Students presentation (10 Minutes)


5. COMMUNICATION ACTIVITY - 2

Facultys session on communication

6. AIDS TO COMMUNICATION

Group activities

Management games

7. PRESENTATION SESSION 3

Students presentation (15 Minutes)


8. RESUME PREPARATION

Ideal resume

Resume writing exercise

9. PRESENTATION SESSION 4

Students presentation (30 Minutes)*(Note: This presentation shall be video recorded)


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Feedback

10. MONITORING OF PROGRESS

Individual feedback sessions

This session will be judged by a 3 member panel consisting of excom faculty,senior excom faculty, and a member of SMG team.

Excom faculty will provide feedback on students performance. Senior faculty will

inturn assess the performance of excom faculty. The SMG team member willprovide employability/placement index for the individual student.

NOTES:

An average PG level student at IIPM is expected to participate in the following exercises:- Individual Presentation

- Debates

- Practice interviews- Group discussion exercises

- Miscellaneous sessions covering group based written, verbal, and non verbal

communication exercises.

* Every student will be given a CD recording of his performances in sessions (meant to be

recorded) during trimesters I & II. This will enable him to see his own transformation as a

speaker. Besides, alongwith this CD, by the end of trimester II all the students will be

provided personalized written feedback on their progress.

BASIC TEXTS:

This course is 100% hands on practice oriented one. Hence the students dont have to refer

to any texts. However, the students are strongly advised to consult their mentor to obtain

tips on how to further improve their presentation skills.


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MACRO ECONOMICS


COURSE CREDITS: 02

1. INTRODUCTION (1 HR)

Definition & scope of macroeconomics

Income and its measurement; their interpretation

Circular flow of income, output, and spending

NI and allied measures for India

2. INCOME DETERMINATION IN SHORT RUN: BASIC MODEL (2 HRS)

Determinants of aggregate spending

Equilibrium income

Changes in income

Concepts of inflation, unemployment, business cycle, multiplier, etc.

3. INCOME DETERMINATION IN A FOUR SECTOR MODEL (2 HRS)

Introduction of govt. in income determination model

Income determination in an open economy

Changes in income in a four sector model

Govt. and external sector in Indian economy

4. PRICE SETTING IN AD-AS FRAMEWORK(2 HRS)

Aggregate demand, aggregate supply, and equilibrium Changes in income and price level

5. INCOME AND PRICES IN THE LONG RUN (3 HRS)

Induced changes in input prices

Aggregate demand shocks and their consequences on income

Income in short run and long run

Business cycle and fiscal operations


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Fiscal policy in India and its implications for income determination & change

6. INSTITUTION OF MONEY IN A MODERN ECONOMY (2 HR)

Definition, nature, role, and function of money

Money and credit

Banking system: A preliminary idea of credit creation

Working of monetary and credit policy in India

7. MONEY IN MACROECONOMICS (4 HRS)

Demand for money: General and in India

Supply of money: General and in India (monetary aggregated)

Monetary forces and aggregate demand

Macroeconomic cycles and aggregate shocks

8. BALANCE OF PAYMENTS AND EXCHANGE RATES (2 HRS)

Balance of payments: Concept; Indian BOP

Foreign exchange: Market; determination

Foreign exchange markets and systems in India

9. MACROECONOMIC POLICY IN AN OPEN ECONOMY (2 HRS)

Meaning of an open economy and openness

Macro policy in a world with perfect capital mobility

Implications of an open economy; Indian case

10. MACROEONOMIC ISSUES: INFLATION (1 HR)

Inflation in the macro model

The Philips curve

The Lucas AS function

Inflation in India

11. UNEMPLOYMENT (1 HR)

Meaning, types, and characteristics of unemployment

Unemployment in India: Nature. Causes, and consequences

Cyclical and structural unemployments Policies to reduce unemployment

12. INTERNATIONAL TRADE (2 HRS)

Basis of trade

Trade theories for the nations

Trade theories at the firm level

Gains from trade


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BASIC TEXTS

LIPSEY AND CHRYSTAL: Economics (11th Indian Edition): Chs. 15-25 (OUP)

MINISTRY OF FINANCE: Economic Survey (Latest Edition): All Chapters (OUP)

V. IMPORTANT NOTES:

All the case studies given in Lipsey & Chrystal are in course.

The questions in examination will be application (of macroeconomics concepts) based.

ORGANIZATION DEVELOPMENT


COURSE CREDIT: 02

1. OVERVIEW (2 HRS)

Introduction to OD

Nature of planned change

2. PROCESS OF ORGANIZATION DEVELOPMENT (6 HRS)

Diagnostic process: Meaning and dimensions of diagnosis; groups and jobs diagnosis;

collection and analysis of information; feeding back of information

Designing interventions

3. HUMAN PROCESS INNTERVENTIONS (4 HRS)

Individual, interpersonal, and group process approaches

Organization process approach

4. TECHNOSTRUCTURAL INTERVENTION (4 HRS)

Restructuring organization

Employee involvement

Work design

5. HRM INTERVENTIONS (4 HRS)

Performance Management

Developing and assisting members

6. STRATEGIC CHANGE INTERVENTION (4 HRS)


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Competitive and collaborative strategies

Organizational transformation

BASIC TEXTS:

CUMMINGS AND WORLEY: Organization Development and Change (Cengage:2005):

Chs 1,2,5,6,7,8,9,12-20

BHUPEN SRIVASTAVA: Organization Design and Development (Biztantra)

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT


COURSE CREDITS: 04

A: ENTREPRENEURSHIP

(Weightage: 75%)

1. ENTREPRENEURSHIP: CONCEPT, EVOLUTION, AND SCOPE (3 HRS)

Concept and evolution of entrepreneurship

Corporate entrepreneurship

Individual entrepreneurship: Part time, small and medium ventures

2. DEVELOPMENT OF ENTREPRENEURSHIP (6 HRS)

Profile of an individual entrepreneur: Aptitude, skills, and knowledge set

Entrepreneurial mindset: Creativity and innovation

Profile of every individual students in terms of entrepreneurial traits

3. VENTURE PLANNING (6 HRS)

Opportunity assessment Environment assessment

Marketing research

Financial analysis

Business Plan

4. STARTING A VENTURE (6 HRS)

Legal form of business: Merits and demerits of alternative forms


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Legal environment

Sources of finance

Buying a business & valuaing it

Precommencement issues

5.RUNNING AN ENTERPRISE (6 HRS)

Strategic planning

Growth of an entrepreneurial venture: Organic & inorganic

Operational dimensions of running the venture

6. RUNNING AN ENTERPRISE: SOME ISSUES (3 HRS)

Networking

Family business

e-business

7. HARVESTING A BUSINESS (6 HRS)

Valuating for harvesting (with numerical examples)

Succession issues

Dilution of stakes

Preparing for, and actually, exiting a venture

B. SMALL BUSINESS MANAGEMENT

(WITH SPECIAL FOCUS ON INDIA)

(Weightage: 25%)

8. SETTING UP SMALL BUSINESS IN INDIA (4 HRS)

Registration and legal formalities

Procurement of space, electricity and other utilities

Preproduction contracts with vendors, suppliers, customers, etc

Basic start up problems and their resolution

9. MANAGEMENT OF SMALL BUSINESS IN INDIA (4 HRS)

Planning and organizing

Financial planning and execution

Marketing Management HR issues

10. MANAGEMENT OF GROWTH (4 HRS)

Stabilisation strategies

Growth strategies; crises of business growth

Information technology and small business


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BASIC TEXTS:

ROBERT D HISRICH AND DEAN A SHEPHARD: Entrepreneurship (Mc Graw Hills:

Latest edition)

RAJEEV ROY: Entrepreneurship (OUP): Chs. 4,7,15 and 18

BUSINESS WORLD: The SME White Book 2010/11 (BW Publications:2010) All

Chapters

SPECIALIZATION: MARKETING

INTERNATIONAL MARKETING

1. INTERNATIONAL MARKETING: AN OVERVIEW

The Scope and challenge of International Marketing

The dynamic environment of international marketing

Constituents of international environment

2. THE ENVIRONMENT OF GLOBAL MARKETS

Geography and history: the foundations of cultural understanding; Cultural dynamics in

assessing global markets

Business customs in global marketing

The political environment: A critical concern The international legal environment

The economic environment

3. ASSESSING GLOBAL MARKET OPPORTUNITIES

Developing global vision through market research

Emerging markets and scope for marketing

Multinational market regions & market groups


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Ranking of markets in terms of relative opportunities

4. DEVELOPING GLOBAL MARKET STRATEGIES

Global marketing management: Planning and organization.

Creating products for consumers in global markets

Marketing Industrial products and services

International distribution systems

International Retailing

Exporting and Logistics: Special issues for the smart business

The global advertising and promotion effort.

Personal selling and sales management

Pricing for international markets

5. IMPLEMENTING GLOBAL MARKETING STRATEGIES Negotiating with international customers, partners, and regulator

Organizational structure, system, and processes for delivering marketing program

MARKETING STRATEGY

1. CONCEPTS COMPETENCIES, ENVIRONMENT AND STRATEGYALTERNATIVES

Introduction

Competence

Environment

Models

Strategies

2.ANALYSIS FOR STRATEGY FORMULATION-1

Product management/ analysis

Market analysis

3.ANALYSIS FOR STRATEGY FORMULATION-2

Customer Analysis

Competitor Analysis


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Market segmentation and targeting

Differentiation and positioning of services

Management of demand and capacity

4. MARKETING MIX FOR SERVICES

Marketing mix elements

Product: Service packaging

Pricing of services

Promotion of service

Role of people factor

Service processes

Physical evidence and marketing

5. MAXIMIZATION OF SERVICES MARKETING POTENTIAL

Relationship marketing

Internal marketing

SPECIALIZATION: MARKETING COMMUNICATION

ADVERTISING CREATIVES

1. INTRODUCTION

Anatomy of an ad./ commercial: copy and layout; script: audio and video

Communicating through the ad./commercial: Role of various elements

2. GETTING SET TO WRITE THE AD/COMMERCIAL

Planning the ad copy / commercial

Setting objectives (seeking attention to intention to buy)

Sources of idea for commercial / ad words and visuals plus audio elements

Content considerations:- Use of attributes, benefits, proof of delivery points

- Use of human interest material and other extraneous devices


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- Highlighting of negative vs. positive benefits

- Length vs. brevity considerations

3. COPY/SCRIPT APPROACHES: COMMUNICATION STRATEGUM: Communication strategum to

- seek attention- arouse interest and create desire

- convince the listener / viewer / reader

- induce action (to know more / buy)

4. ACTUAL COPY/SCRIPT WRITING

Beginning, main body, and the ending

5. SPECIFIC COPIES / SCRIPTS FOR

Newspaper ads

Magazine ads

Mail order / other direct mailers

Outdoors

Radio

TV

Online

RECOMMENDED BOOKS:

Bonnie L. Drewniary & A.Jerome Jewler: Creative Advertising

George Felton: Advertising Concept and Copy

J. Thomas Russell and W.Ronald Lane: Kleppner's Advertising ProcedureWalladeres: Craft of Copywriting

Schlemmen : Handbook of Advertising Art Production

BELOW THE LINE PROMOTIONS

1. PROMOTIONAL MANAGEMENT : OVERVIEW

Meaning, relevance and scope

Planning a promotional campaign

2. SPONSORSHIPS AND EVENTS

Sponsorships

Event management


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3. MERCHANDISING

Meaning, types

Visual merchandising

4. CONFERENCES AND EXHIBITIONS

Meaning, relevance, types, and overall purpose

Organizing conferences

Participation in exhibitions

5. MEASUREMENT OF PROMOTIONAL PERFORMANCES

What, when, and how of testing

Measurement of effectiveness of various tools.

RECOMMENDED BOOKS:

Belch, Belch, and Purani: Advertising & Promotion (Part V)O'Guinn, Allen, and Semenik: Advertising Management, with Integrated Brand Promotion (Part V)

Terence A. Shimp: Advertising and Promotion, an IMC Approach ( Part IV and V)

Kazmi and Batra: Advertising and Sales Promotion (Part VI and VII)Clow and Baack: Integrated Advertising, Promotion, and Marketing

DIRECT MARKETING AND COMMUNICATION

1. INTRODUCTION:

Meaning, relevance, and scope

Direct marketing vs. direct selling

2. UNDERSTANDING BUYING BEHAVIOUR:

Final consumer

Institutional buyer


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Characterstics of buyer from direct seller

Research for direct marketing

3. DIRECT MARKETING STRATEGY:

STP approach to direct marketing

Formulation of overall direct marketing strategy

4. DATABASE BUILDUP AND APPLICATIONS:

Data collection and warehousing

Data mining

Database marketing

5. DIRECT MARKETING MEDIA AND CHANNELS:

Mail order

Tele marketing

Multilevel marketing

Online marketing

RECOMMENDED BOOKS:Direct Marketing Association; D M Report (Annual)

Bob Stone: Successful Direct Marketing MethodsVaswar Dasgupta: Marketing Mantra: The Real Story of Direct Marketing in India

Donna Fluss: Real Time Contact Centre Strategies

Strauss & Frost: E-Marketing

SPECIALIZATION: FINANCE

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

1. INTRODUCTION TO INVESTMENT MANAGEMENT

Investment Settings

The Asset Allocation Decision

Global Investment


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Global Asset Allocation: Analysis and Decision .

Global Security Market: Analytical Decision

Securities Markets Worldwide: Organization, functioning, and regulatory

environment:

2. PORTFOLIO MANAGEMENT THEORIES AND PORTFOLIO CONSTRUCTION

Markowitz Portfolio Theory

Asset Pricing Models

Market Portfolio Theory vs. Practice

Portfolio construction

3. INVESTMENT CHOICES

Bond valuation

Derivative security analysis

Real estate investment

Money market investments

4. EVALUATION OF PORTFOLIO PERFORMANCE

Portfolio performance: Required rate as benchmark

Measures of evaluating performance

a) Treynor Portfolio Performance Measure

b) Sharpe Portfolio Performance Measure

c) Jensen Portfolio Performance Measure

d) Peer Group Comparison

Factors affecting use of performance measures.

5.STOCKS SELECTION USING TECHNICAL INDICATORS Dow Theory

Japanese candlesticks

Oscillators

Moving averages


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MACD, RSI etc.

RECOMMENDED BOOKS:

S.Kevin: Security Analysis and Portfolio Management (PHI:2009)

Fisher & Jordan, Investment Management.

Avadhani, Security Analysis and Portfolio Management. .

Puneethavathi & Pandian, Security Analysis and Portfolio Management.

Prasanna Chandra, Managing Investments

INSURANCE AND BANKING

1. THE CONCEPTS AND PRINCIPLES OF INSURANCE


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CONCEPTS

Classification of Insurance

Types of Life Insurance: Pure and Terms

Types of General Insurance: Fire, Marine, Motor, Engineering, Aviation and Agricultural

Insurance Professionals, Intermediaries and IRDA

PRINCIPLES

Utmost good faith

Insurable Interest

Material facts

Indemnity

Proximate cause

Subrogation

Contribution

ACTURIAL PRINCIPLES

Mortality Tables

Physical and Moral Hazard

Representations

Warranties

Risk appraisal & Risk Selection

Underwriting

2. INSURANCE PRACTICES IN INDIA

Life Insurance

General Insurance

Claims procedure


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3. OVERVIEW OF INDIAN BANKING SYSTEM

Structure of Indian Banking Sector

Central Banking: Functions, New Developments and Changing Scenario

Banking Sector Reforms Suggestions and implementation

Negotiable Instruments

Bank Rate; repo rate

Prime Lending Rate

Deposit Rates

Credit-deposit ratio

Non-Performing Assets

Capital Adequacy Ratio

Cash Reserve Requirements

Statutory Liquidity Ratio

Low vs. high interest rates

International Scenario of interest Rate Movement

4. FINANCIAL STATEMENTS ANALYSIS OF BANKS: (2 HRS)

(Key Performance Indicators for banks such as efficiency and expenses control ratio, liquidity, risk

and profitability)

Assessment of:

Bank Liabilities

Bank Assets

Loan and Advances

Income Statement

CAMELS ratings

5. CREDIT PROCESS IN INDIAN BANKS


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Types of Credit

Financial Appraisal for Credit Decision

Standard Practices in appraisal process for working capital, capital expenditure,

agriculture loans

Loan Syndication

Loan Pricing

Credit risk

Risk management

RECOMMENDED BOOKS:Justin Paul and Padmalatha: Management of Banking and Financial Services (Perason)

George E. Rejda: Principles of Risk Management and Insurance (Pearson)

KC Mishra & Mangala Bakshi: Insurance Business Environment and Insurance CompanyOperations (Cengage: 2009)

KC Mishra & C. S. Kumar: Life Insurance Principles and Practice (Cengage: 2009)

KC Mishra & Mangala Bakshi: Legal & Regulatory Aspects of Business (Cengage: 2009)KC Mishra & R. Venugopal: Life Insurance Underwriting (Cengage: 2009)

KC Mishra & G E Thomas: General Insurance Principles & Practice (Cengage: 2009)

Manas Tripathy, Simita Mishra, & KC Mishra: General Insurance Business Operations andDecision Making (Cengage: 2009)

KC Mishra & RC Guria: Practical Approach to General Insurance Underwriting (Cengage: 2009)


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MANAGEMENT OF INDIAN FINANCIAL SYSTEM

1. INTRODUCTION

Financial system: Definition, constituents, functions

Role of financial intermediaries in conduct and development of economy

Financial institutions and markets

Forces (local and international) affecting growth of financial system

Positive features and short comings of IFS

2. VENTURE CAPITAL AND PRIVATE EQUITY

Functions, significance and revenue streams for venture capitalists

Trends in Venture Capital financing world-wide, and in India

Role of private equity in financing of business

Issues affecting PE

Existing players, their functions and revenue steams

3. CORPORATE ADVISORY MERCHANT BANKING, M&A , RAISING OF

CAPITAL

Services and leading players

Revenue streams and trends

Primary market: Activities; participants (merchant bankers/lead managers, underwriters,

primary dealers)

Issues in primary market: IPOs performance; financing pattern in business cycle phases,book building vs. fixed pricing; green shoe option

Regulatory framework for the segment

Stock exchange: Role & functions; trading; clearing and settlement

Issues involved: Demutualization; dematerialization; frauds; major innovations


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Indian debt market

SEBI: Role; performance; effectiveness

4. CREDIT RATING AND ASSET MANAGEMENT

Ratings and their importance

Process of Ratings

Rating agencies: Credibility and reliability issues

Mutual funds: Meaning; types; role in mobilization of funds; functioning; regulations

Investment Banking: Basics; issues involved

Hire purchase

5. FOREIGN CAPITAL

Portfolio investment by FIIs

Foreign direct investment

External commercial borrowings

Indian investments abroad

Global financial crisis and India


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SPECIALIZATION: HUMAN RESOURCES

COMPENSATION MANAGEMENT

1. COMPENSATION PLANNING

Introduction, Basic concept of compensation

Classical theories on wages

Elements of labour economics

Establishing pay rates, Importance of an ideal compensation plan

Broad branding

Compensation plan and business strategy

Devising a compensation plan

Challenges affecting compensation

2. WAGE POLICY

Concept of wage

Wage policy in India; determinants of wage policy

Impact of income tax on wage and salary administration

Tools used for fixation on wages.

Legislative framework in India

3. PAY PACKET- CONSTITUENTS

Basic, D A, H R A, and other allowance, Perquisites, Fringe benefits.

4. PAY-FOR-PERFORMANCE & FINANCIAL INCENTIVES

Meaning and definitions; Background and trends

Pre-requisites of effective incentive system

Scope of incentive schemes


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Types of incentives- group incentive plan, for indirect workers, for operations employees

of managers and professionals, for sales persons

Total compensation programs.

5. BENEFITS & SERVICE

Why benefits and services?

Types of employee benefits and service insurance, retirement, employee services benefit

and others

Principles of Fringes, Significant benefits and services, the future of fringe benefits

Guidelines to make benefit program more effective

Benefits and employee leasing.


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Handling grapevine and rumor- perception errors: projection and halo effect

Influencing informal organizations

4. NEGOTIATIONS AND GROUP DYNAMICS

Interdependence

Role of personality traits in negotiation

Gender differences

Cultural differences that affect group opinion

5. GROUP DYNAMICS WITH REFERENCE TO EMPOWERMENT AND

PARTICIPATIVE PROCESSES

How do groups influence their members?

Psychological analysis of social influence

Majority influence as well as minority influence as well as between groups.

How can groups be used to enhance psychological adjustment and well being?

Response mechanics of members to group success and failures.

RECOMMENDED BOOKS

Donclson Forsyth: Group Dynamics (Woodworth)

Rodney W. Napier and Matti K. Gerstend feld: Groups: Theory and Practice (AITBS /Houghton Miffin)


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TRAINING AND DEVELOPMENT

1. TRAINING AND DEVELOPMENT: OVERVIEW

Training and teaching

Learning about management issues and concepts

Principles of learning and development basic idea

2. TRAINING NEEDS

Training needs classification; individual, occupational, and organizational level needs

Identification of training needs

3. DESIGN OF A TRAINING PROGRAM AND ITS EXECUTION

Training objectives

Decision about content of training

Training methods and choice of appropriate aids

Parameters for assessment of training effectiveness

Steps involved in conducting an effective training program

4. EVALUATION OF TRAINING

Why evaluate?

Methods for evaluation

Criteria for evaluation

5. INVENTORY OF TRAINING METHODS


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Lecture

Case analysis

Role plays

Business / management games & simulations

Experiential learning, including outdoors

Organizing / preparing training material, including A.V. aids

RECOMMENDED BOOKS:

Lynton & Pareek: Training for Development (Sage: 2nd edition)

Uday Pareek: Training Instruments for OD & HRD

Training For Organisational Transformation by Rolf Lvnton and Uday Pareek

SPECIALIZATION: IT AND TECHNOLOGY

BUSINESS INTELLIGENCE

1. BUSINESS INTELLIGENCE: INTRODUCTION

Introduction to Business Intelligence

Turbulent business environment and organizations survival and in such an environment(solving problems and exploiting opportunities excellence)

Need for computerized support of managerial decision making

Business intelligence (BI) methodology and concepts and their relation to DSS

Major issues in implementing business intelligence

2. DATA WAREHOUSING AND AQUISITIONS

Basic definitions and concepts of data warehouses

Data warehousing architectures

Processes used in developing and managing data warehouses

Data warehousing operations

Role of data warehouses in decision support

Data integration and the extraction transformation, and load (ETL) processes

Real-time (active) data warehousing


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Data warehouse administration and security issues

3.BUSINESS AND DATA ANALYTICS

Business analytics (BA) and its importance to organizations

Major BA methods and tools

Online analytical processing (OLAP), data visualization, and Multidimensionality and

decision making

Advanced analysis methods

Business Analytics and web

Decision support system

4. DATA MINING FOR BUSINESS DECISIONS

Data mining and its objectives and benefits

Different purposes and applications of data mining

Different methods of data mining, especially clustering and decision tree models

Use of some data mining software

Process of data mining projects

Data mining pitfalls and myths

Text mining and its objectives and benefits

Use of text mining in business applications

Web mining and its objectives and benefits

5. BUSINESS PERFORMANCE MANAGEMENT

Nature of business performance management (BPM)

Closed-loop processes linking strategy to execution

Best practices in planning and management reporting

Difference between performance management and measurement

Tools for BPM

RECOMMENDED BOOKS:


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Turban, Sharda, Aronson, and Peng-Liang: Decision Support and Business Intelligence System

Stair and Reynolds: Principles of Information Systems

Stuart Barnes: Knowledge Management Systems

S.A.Kelkar: Structured Systems Analysis & Design: A Concise StudyM.H.Zuck: Knowing and Strategy

Effy Oz: Management Information Systems

STRATEGIC INNOVATION MANAGEMENT

1. INTRODUCTION TO INNOVATION

Basic Concepts

Innovation in Context: What is Innovation?

Culture and climate for innovation: Macro to business unit level

2. PROCESS OF INNOVATION MANAGEMENT

Innovation Process Management; Need, significance, and challenges

Actual process

Process learning

3. SETTING THE TONE

Creativity in innovation

Design for Innovation

4. SCM AND INNOVATION

Supply Chain Management and Innovation: Role significance and contribution of SCM foroperational innovation

5. INFORMATION INPUTS AND INNOVATION

Knowledge Management and Learning for Innovation


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RECOMMENDED BOOKS:

HBR: HBR on Innovation

Shlomo Maital & D.V.R.Seshadri: Innovation Management- Strategies, Concepts and Tools

Chaturvedi, Aseem Kumar, & Rahul: Managing Innovations and New ProductDevelopment:Concepts & Cases

Bertrand Bellon & Whittington: Competing Through Innovation

V.Govindarajan: Breakthrough InnovationsAllan Afuah: Strategic innovations

STRATEGIES FOR MANAGING NETWORKED BUSINESSES

1. INFORMATION SYSTEM:

Core concept

Infrastructure

Computer networks

Database management

2. INFORMATION SYSTEM

Information systems for sales and marketing

Information systems for HR

Information systems for accounting & finance

Enterprise Information systems

3. INFORMATION SYSTEMS PLANNING AND DEVELOPMENT

Business system planning; organizing work

Business and IT mapping


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Information engineering: architecture, development, prototyping, etc

4. INFORMATION SYSTEMS FOR BUSINESS EFFECTIVENESS

Organizational performance and information system

IT investment, application, and business effectiveness: linkages and management

5. I.S IMPLEMENTATION: CSF

Information systems success models

CSFs for IS implementation

Successful implementation through change management

RECOMMENDED BOOKS:

Mahadeo Jaiswal & Mittal: Management Information SystemEffy Oz: Management Information Systems

Andrew Tannenbaum : Computer Networks

James F. Kurase: Computer Networking: A Top Down ApproachCraig Zacker : Networking the Computer Systems

3rd SEM Syllabous

Documents

Transcript of 3rd SEM Syllabous