3RD EDITION

Watch the video to see all 2019 edition goals

Milano Wine Week is the first system event in Italy dedicated to the world of wine, gathering international professionals and opinion leaders, organizations, operators and consumers.

As an international wine capital, Milan is the ideal hub to host the event that, just like for other excellences such as fashion and design, represents a visibility and communication opportunity for wine companies and brands, and much more.

At its third edition, MWW features a full schedule of events, providing formation and contents to wine professionals and an innovative digital platform for the whole industry, thus allowing a wider international audience to participate in streaming.

ABOUT US

MILANO WINE WEEK 2019

1,500 COMPANIES INVOLVED

300 OVER

VENUESACTIVATED ALL AROUND THE CITY

MWW19 NUMBERS

300 OVER

EVENTS 300,000 OVER

ATTENDEES

+350,000 FACEBOOK POSTS VIEWS +1,100,000

INSTAGRAM IMPRESSIONS

+150,000 WEBSITE VIEWS

MWW19 SOCIAL NUMBERS

MWW19 MEDIA COVERAGE

150+ PRESS ARTICLES ON SPECIFIC AND MAINSTREAM NEWSPAPERS

700+ PRESS ARTICLES ON SPECIFIC AND MAINSTREAM WEBSITES

30+ NATIONAL TV AND RADIO REPORTS

If our reality changes, we must change accordingly. In this particular time, we are experiencing an acceleration that made virtual activities not just a viable option, but most of all a huge opportunity to develop new ways to relate in the private, professional and public life.

At Milano Wine Week, we want to become the meeting stage for consumers and operators, sparking new networking opportunities and offering customer experiences to involve the public in a memorable way, beyond the physical event.

MWW IS GOING DIGITAL

Reaching and interacting with a wider Business and Consumer public, without boundaries, by proposing innovative wine experiences and thus increasing the visibility for the participating cellars and consortia.

Possibility to host experts from all around the world during MWW events and forums, to better share the know-how and the best practices internationally and in real time.

Creating new, fast, specific and lasting networks between buyers, cellars and industry operators by increasing contact opportunities.

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GOALS

DIGITAL FORUMSWINETELLINGS MASTERCLASSES | B2C

DIGITAL TASTINGS | B2B

WINE NETWORKING HUB

ACTIVATIONS

Organized for selected international buyers and trade press, connected in streaming from tasting rooms in several international capitals of the main export markets.

DIGITAL TASTINGS

Dedicated to national ho.re.ca operators and qualified retailers, remotely connected.

DIGITAL MASTERCLASSES

The digital space where buyers, cellars and producers can connect in streaming, to create specific and lasting relationships and reinforce international trades.

WINE NETWORKING HUB

Digital tastings, hosted by producers and experts, addressed to wine lovers remotely connected via the dedicated platform and the event’s social profiles, allowing to sell and buy bottles online.

WINETELLINGS 01

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NEWS FOR 2020

A virtual sharing space for buyers, cellars and industry workers; an international platform enhancing physical contents, providing interactive areas for cellars, products and production services, from streaming B2B meetings to tastings and masterclasses.

DIGITAL WINE FAIR 03

MWW’S WINE CELLAR

WINE PAIRING 06

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The new forum created in partnership with Università Bocconi and SDA Bocconi.

Standout interviews featuring some of the main Italian and international characters in the wine world.

An interactive showcase, both digital and physical, dedicated to innovative startups, aimed at empowering the wine business (inside Wine Generation Forum).

The greatest Italian chefs, united for an exclusive project connecting Milano Food Week and Milano Wine Week: a series of events and meetings bringing together the main names in the Italian food scene and some of the most important wine producers, to create pairings using wine as the starting point and inspiration.

An innovative physical cellar in the Palazzo Bovara headquarters, and an e-commerce platform allowing the public to taste and buy a wide selection of the great wines of Milano Wine Week.

START WINE

WINE TALKS

SHAPING WINE

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NEWS FOR 2020

MWW2020’S GENERAL STRUCTURE

mid September

2020 TIMELINE

MARCH APRIL JUNE JULY | AUGUST SEPTEMBER OCTOBERMAY

#CaliciDaDivano SOCIAL CAMPAIGN

WineTelling Live on IG

Rainbow WineTelling Live on IG - Wine & LGBTQ

Digital UpFront MWW Digital presentation

2020

MWW Press Conference Schedule presentation

14/05

MILANO WINE WEEK

19-28/06

DEVELOPMENT & NETWORK

FINAL CONSUMER ACTIVITIES

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BUSINESS ACTIVITIES01

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MWW2020’S GENERAL STRUCTURE

- Masterclasses & digital Masterclasses

- Digital Tastings

- Wine Networking Hub

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BUSINESS ACTIVITIES

MASTERCLASSES

DIGITAL MASTERCLASSES

A series of tastings dedicated to national ho.re.ca operators and qualified retailers, remotely connected with Palazzo Bovara, where the masterclass will take place.

BUSINESS ACTIVITIES

A series of tastings addressing the international business public, dedicated to MWW’s partner cellars and consortia, broadcasted from Palazzo Bovara to one or more international strategic locations.

DIGITAL TASTINGS

B2B

BUSINESS ACTIVITIES

INTERNATIONAL LOCATIONS

NEW YORKMIAMISAN FRANCISCO

TORONTO MOSCOW

BEIJING

SHANGHAIHONG KONG

MWW HEADQUARTERS Milan, Italy

I N T E R N A T I O N A L LOCATIONS CONNECTED W I T H T H E D I G I T A L TASTINGS (OCM AREA)

I N T E R N A T I O N A L LOCATIONS (EUROPE) CONNECTED WITH THE D I G I T A L T A S T I N G S (MORE CITIES TBD)

LONDON

MUNICH

WINE NETWORKING

HUB

A digital platform featuring virtual stands, dedicated to all the companies taking part to MWW, where buyers, cellars, producers and trade press can connect in streaming, to create specific and lasting relationships and reinforce international trades.

BUSINESS ACTIVITIES

- Milano Wine Business Forum | Tuesday, October 6th

- Shaping Wine | Thursday, October 8th

- Wine Generation Forum | Friday, October 9th

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DEVELOPMENT & NETWORK

Acquiring information on emerging trends and markets, to develop skills to take on the world of wine, featuring the greatest experts and professionals connected from all around the world.

- Wine Business Forum | export | intercepting the markets

- SHAPING | compete develop competitive advantage | intercept the trends, spread knowledge, create a network to compete.

- Wine Generation Forum | empowering the new generation of managers and entrepreneurs

The events can be attended in the Milano Wine Week locations and in streaming.

MWW’S FORUMS

DEVELOPMENT & NETWORK

A two-days follow-up meeting about the internationalization of the wine market, focusing on the main markets, hosted by some of the greatest experts from specific countries.

The new forum created in partnership with Università Bocconi and SDA Bocconi, focusing on innovation trends and wine retail.

SHAPING WINE | OCTOBER 8th

MILANO WINE BUSINESS FORUM | OCTOBER 6th

A highly formative network event addressed to the millennials working in the wine industry.

WINE GENERATION FORUM | OCTOBER 9th

DEVELOPMENT & NETWORK

- Masterclasses & WineTellings - Wine Districts - Wine Talks - Wine Pairings - MWW’s Wine Cellar - Activities in partner locations - Restaurants

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FINAL CONSUMER ACTIVITIES

MWW masterclasses will be streamed and can be viewed anywhere, even from wine lovers at home (in Italian).

The questions from online attendees will be gathered at the end of the masterclass.

The producer will then answer the questions in a video.

MASTERCLASSES & WINETELLINGS

B2C

FINAL CONSUMER ACTIVITIES

Activation of some of Milan’s most appealing districts, featuring a high number of restaurants and bars, each paired with a wine consortium.

During the whole event, the consortium’s images will be displayed all around the district, by installing large scale totems that will act as impactful communication instruments, spreading the product’s and territory’s culture.

The Wine District activities will take place in a network of bars, restaurants and wine shops in the neighborhood, where the attendees can taste the consortium wines and take part to special events (aperitifs, dinners, tastings) hosted by Milano Wine Week.

WINE

DISTRICTS

FINAL CONSUMER ACTIVITIES

WINE DISTRICTS

2019

Standout interviews featuring some of the main Italian and international characters in the wine world.

WINE TALKS

FINAL CONSUMER ACTIVITIES

Some of the greatest Italian and international chefs, united for an exclusive project focused on wine.

StoryCooking events where each chef will create their own recipe based upon a wine from MWW’s partner producers and consortia.

The event will be streamed on the digital platform and MWW’s social media pages, becoming a tutorial for the public at home to recreate in their own kitchen, by purchasing both the wine and the ingredients via MWW’s Cellar.

The Wine Pairing project will also involve some of the greatest restaurant owners in Milan, who will create a special recipe or a menu paired with the wines from MWW’s partner producers and consortia.

WINE PAIRING

FINAL CONSUMER ACTIVITIES

MWW’S WINE CELLAR

During the whole event, Palazzo Bovara will host a special wine shop, selling a selection of the best 100 Italian wines.

The shop will be open to the public (as well as business and trade operators) and will allow the wine tastings by purchasing and entrance ticket/rechargeable card for the automatic wine distributors.

All the wines of MWW’s Wine Cellar can be purchased at the event’s online shop.

FINAL CONSUMER ACTIVITIES

PARTNER LOCATIONS

AND VENUES

During the event, several special partner locations will be activated, hosting events about wine culture and storytelling, and activities for the attendees.

All around Milan, many bars, restaurants and shops will take part in Milan Wine Week’s schedule, by hosting special events and MWW branded tastings.

FINAL CONSUMER ACTIVITIES

DEVELOPMENT & NETWORK

FINAL CONSUMER ACTIVITIES

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MWW2020’S GENERAL STRUCTURE RECAP

BUSINESS ACTIVITIES01

- Masterclasses & digital Masterclasses

- Digital Tastings

- Wine Networking HUB

- Milano Wine Business Forum | Tuesday, October 6th

- Shaping Wine | Thursday, October 8th

- Wine Generation Forum | Friday, October 9th

- Masterclasses & WineTellings - Wine Districts - Wine Talks - Wine Pairing - MWW’s Wine Cellar - Activities in partner locations - Restaurants

MWW’S LOCATIONS

COURTYARD APERITIF SET UP WALK-AROUND TASTINGS WINE PARTY

FIRST FLOOR SALA DELLE AQUILE MASTERCLASSES | WINE TALKS WALK-AROUND-TASTINGS

FIRST FLOOR SALA DELLE COLONNE MASTERCLASSES | WINE TALKS WALK-AROUND-TASTINGS

FIRST FLOOR SALA CASTIGLIONI MASTERCLASSES | WINE TALKS WALK-AROUND-TASTINGS

COURTYARD MASTERCLASS SET UP WINE TALKS

01. CASA MILANO WINE WEEK: PALAZZO BOVARA

During Milano Wine Week 2020, the safety protocols about attendants distancing during the events will be strictly enforced.

According to the current laws, the Masterclasses and the Walk Around Tastings will abide by the following rules*:

Reduction of the halls capacity by 2/3 Hygiene protocol activation Distancing (2 mt) Separate entrances and exits Sanitization of all areas at the end of each tasting Sanitization of all glasses Avoidance of aggregation events (Aperitifs / Parties) Creation of special tasting stands with plexiglass dividers

*Note: the rules will be updated in the next months according to future dispositions about public events and aggregation.

COVID PROOF

WINE DISTRICTS LOCATION PARTNERS MWW VENUES

02. MWW’S LOCATIONS: WINE DISTRICTS & VENUES

The Winers: the people shaping the future of wine. This is the common thread of Milano Wine Week’s third edition.

Their personal and professional stories will be the topic of our wine

narration. A rapidly evolving sector, with regard to consumption,

production communication and, not least, contact.  

A revolutionary change starting from the territory and the producers,

involving new actors, new professionals, new technologies, adding to the

sector’s growth on the international market.

MWW’S TOPIC

The masterclasses will link the wine tastings to the stories of the producers and the persons behind the label. Walk around tastings will narrate the territories through their wines and their producers.

The talks will host the protagonists of the whole production chain: from the greatest Italian and international popularizers, to ecologists, innovators, and the most successful and interesting entrepreneurship case histories.

A narration and communication value meeting the public’s attention, in a shared journey of discovery.

MILANO WINE WEEK 2020’S TOPIC

Milano Wine Week has quickly captivated a great media appeal as a mouthpiece for everything about wine. After the second edition, the third installment will feature plenty of new contents, to embrace all the players who want to reach their public in a new and different way.

The event’s official channels will be the means to tell each partner’s story and products, both to a B2B and a B2C audience.

COMMUNICATION PLAN

MWW MAPS & GUIDES

100,000 GUIDES

26,000 MAPS DISTRIBUTED AROUND THE CITY

DISTRIBUTED AROUND THE CITY

MAPDIGITAL SOCIAL OOH PRESSGUIDE

The Wine District Map is the fundamental tool to inform the public about the Wine districts, the activities and the activated venues. Printed in over 26,000 copies, it will be the perfect support to narrate the Wine districts.

The event’s website will be the digital platform c o m m u n i c a t i n g information and activities schedule for the whole week. Partners will enjoy great visibility thanks to their logo in the home page.

The whole event will be covered daily by an intense communication on the official social media pages. The main assets will be the photo galleries and dedicated videos of the scheduled events in Palazzo Bovara, the Wine Districts, and all the locations around Milan.

D u r i n g M W W , communication billboards will be displayed in the most important streets of Milan, f rom Corso Vi t tor io Emanuele II to the Brian & Barry Building, conveying information about the event and its protagonists.

The event will be introduced by an official press conference attended by all the partners, involving the most important industry and non-industry national media. Pre- and post-event media coverage has boosted a great deal of attention about the event since its first edition.

The guide, along with Milano Wine Week’s map, will be printed in 100,000 copies and distributed in over 600 hotspots around the city, such as selected hotels, restaurants, venues and retail shops..

FEDERICO GORDINI

President and Founder f.gordini@lievita.eu Tel. + 39 349 8577512

VITTORIO PASCALE

Brand Manager v.pascale@sg-format.it Tel. +39 348 4070093

KEEP IN TOUCH