3D- PRINTER

3D- PRINTER -an innovative product Nishant ChananaAbhay KelkarNagarjun BagaloreAlex Justin Sulaiman

1GoalsVision: To empower the success and growth of small and medium size businesses through the power and promise of 3D direct manufacturing.Mission: Our mission is to deliver innovative, cost effective 3D printing solutions for direct manufacturing to small and medium size businesses.

ValuesOur Values areCLEAR

CLIENT FOCUSED LEADERSHIP EXECUTION EXCELLENCE ASPIRATION RESULTS

NANA

NANAs Profile Established in : 2000 Employees: 300 Total revenue: 75 million Euros Total Sales : 400.000

Product Introduction3D Printer:

It is a method of converting a virtual 3D modelinto a physical object.

Additive manufacturing Technology where a 3D object is created by laying down successive layers of materials

Rapid Prototyping Technology i.e Objects are created using three dimensional files using software CAD and a device called 3D printer.

STEP 1: CAD FILE IS CREATED

STEP 2The CAD file is exported to a 3D printing machine.

LAYER BY LAYER

STEP 3-ACTUAL OBJECT

Printing Materials

ABS: Acrylonitrile-Butadiene-Styrene is a thermoplastic made from monomers of Acrylonitrile, 1-3 Butadiene and Styrene

PLA: Polylactide is a biodegradable thermoplastic aliphatic polyester derived from renewable resources such as corn starch.

Market AnalysisPESTELSWOTPRODUCT LIFE CYCLE CURVECOMPETITIVE ADVANTAGECOMPETITORS ANALYSIS

PESTEL AnalysisPolitical

Making Firearms and weaponsPirating and Black market manufacturingHow to regulate tax??Economic

Possible to have no finish goods inventoryReduction of labour force in manufacturingCheaper price for customised productsSocio-cultural

Better than shopping onlineSelf Sufficient/local: Jay Leno uses for car parts that cannot be easily found in marketTechnological

Easy to enter marketFast process

Environmental

Zero emission (Eco-Friendly)Sustainable manufacturing.Legal

Copyright and patent issues.Security concern.

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SWOT AnalysisStrengthsProduct quality: Easy to use, Nice DesignWide range of suppliesDesktop product dimensionExperience in services and online platform

OpportunitiesGrowing marketGlobalizationExpansion of Social NetworkProduct not sold in mass distribution

WeaknessesLow product awarenessLow brand recognitionProduct limitationWeak distribution channels

ThreatsNew entrants: IT multinational companiesBargaining power of mass retailersUnsustainable Growth

Product life cycle curve

Competitive advantage

COMPETITORS ANALYSIS NANARepRapStratasys3D SysyemsMakerBotBenefits

PersonalizationXXXUsabilityXXSpeedXConsumersArtists- DesignersXXXFamiliesXXXIndustryXTechnologyCompactXXXDesktopXXProfessionalXX

Marketing Objectives1) ProductIndentification, Analysis & Evaluation of productBest customer serviceBrand impact on customer value.

2) Promotion

E-Contest: Organize e-contest every month to promote our website and to involve more people in online community.E-Advertising: Create short ads that can spread product awareness and stimulates the curiosity of potential customer. Fairs and Events: Taking part in fairs and business events to follow the current trend and understand the demand.

3) Placement:Entering mass retailer in local and international distributor: With

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