3a. Making television accessible – what is in scope and out ...gmail.com Tutorial on Audio Visual...
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Transcript of 3a. Making television accessible – what is in scope and out ...gmail.com Tutorial on Audio Visual...
© Peter Olaf Looms 2012New Delhi, India, 14-15 March 2012
3a. Making television accessible – what is in scope and out of scope?
Peter Olaf LOOMSChairman ITU-T FG AVA
Tutorial on Audio Visual Media Accessibility (New Delhi, India, 14-15 March 2012)
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© Peter Olaf Looms 2012
Check list Target Groups
Value Proposition
Access Options
Proposed Approach
Work Flows & Resources
Costs
Incentives, Sanctions
Business Models
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© Peter Olaf Looms 2012
Check list Target Groups
Stakeholders
Access Options
Proposed Approach
Work Flows & Resources
Costs
Incentives, Sanctions
Business Models
3
© Peter Olaf Looms 2012
ContentWhat does this tutorial cover?
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MediaApproaches for TV usabilityApproaches for TV Access services
© Peter Olaf Looms 2012
OutcomesWhat will I be able to do?
5
Answer some of these questions:What does the term “media” mean?What can we do to improve TV usability?How can we improve accessibility by offering access services?
© Peter Olaf Looms 2012
Media
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content(“work”)
distribution(transmission)
production& exchange
reception(decoding)
use
© Peter Olaf Looms 2012
Activity 3: The need for accessible TV content
Work in pairs.Discuss the accessibility of the following 5 examples.In each case is accessibility......Need to Have?...Nice to Have?
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© Peter Olaf Looms 2012
What does “TV content” mean?
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content(“work”)
What about accessibilityhere?- Need to have?- Nice to have?
TV series
EPG
Parental guide
Emergencyalert
Advert
© Peter Olaf Looms 2012
Activity 3: The need for accessible TV content
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Content category Need to have
Nice to have
TV series
Electronic Programme GuideParental guidance screen
Emergency alert
TV advertisement
© Peter Olaf Looms 2012
Activity 3: The need for accessible TV content
What are your conclusions?
What points are worth noting?
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© Peter Olaf Looms 2012
What does “TV” mean?
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content(“work”)
distribution(transmission)
production& exchange
reception(decoding)
use
© Peter Olaf Looms 2012
What does “TV” mean?
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content(“work”)
distribution(transmission)
production& exchange
reception(decoding)
use
TV setComputerLap-top
SmartphoneComputer tablet
Main screen/second screen
Remote controlKeyboard
Touch interfaceSpeech recogition
Eye tracking
© Peter Olaf Looms 2012
What does “TV” mean?
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content(“work”)
distribution(transmission)
production& exchange
reception(decoding)
use
© Peter Olaf Looms 2012
What does “TV” mean?
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content(“work”)
distribution(transmission)
production& exchange
reception(decoding)
use
Digital TVTerrestrial
CableSatellite
Hybrid Broadcast/InternetInternetFixed lineWirelessMobile
2.5 G3 G4 G
© Peter Olaf Looms 2012
What does “TV” mean?
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content(“work”)
distribution(transmission)
production& exchange
reception(decoding)
use
© Peter Olaf Looms 2012
What does “TV” mean?
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content(“work”)
distribution(transmission)
productionand exchange
reception(decoding)
use
DiscoveringSelectingWatchingEnjoying
being......aware
... informed...educated
...entertainedSharing
CritiquingMashing up
Creating
© Peter Olaf Looms 2012
TV: the metaphor of a fruit machine
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content(“work”)
distribution(transmission)
production& exchange
reception(decoding)
use
24© Peter Olaf Looms 2012
InternationalTelecommunicationUnion
#1. Focus on tv usability
Get editorial and production teamsto review their current practices
with a specialist
InternationalTelecommunicationUnion
25© Peter Olaf Looms 2012
#1. Focus on tv usability
The programme was givena make-over in 2011
© Peter Olaf Looms 2012 26
#1. Focus on tv usability
TV drama aims to be more naturalDiscuss intelligibility
© Peter Olaf Looms 2012
InternationalTelecommunicationUnion
Barrier-Free Digital Television 25 May 2011 European Commission
#1. Focus on tv usability
Get editorial and production teamsto review their current practices
with a usability specialist27
© Peter Olaf Looms 2012
#1. Focus on tv usability
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CRTC tells broadcasting industry to turn down the volume on loud television commercials
OTTAWA-GATINEAU, September 13, 2011 — Today, the Canadian Radio, television and Telecommunications Commission (CRTC) announced that broadcasters must control the loudness of TV commercials by September 1, 2012.
If action is possible in countrieslike Canada and Belgiumwe can do it elsewhere.
© Peter Olaf Looms 2012
InternationalTelecommunicationUnion
Barrier-Free Digital Television 25 May 2011 European Commission
#1. Focus on tv usability
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Is radio the key pilar of disaster management?
What about TV and mobiles when there is a natural disaster?
Massive destruction after factory explodes
© Peter Olaf Looms 2012
Discuss the way in which disabilities are portrayed in the media
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A programme for children about a boy who could live more or less like his sighted friends
© Peter Olaf Looms 2012
Usability checklists for TV programmes
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(this is for the UK)
- ISL in India
© Peter Olaf Looms 2012
Activity 4: TV usability
Work in groups.After each example, use the relevant checklist from Tiresia to discuss what can be done to improve TV usabilityReport back to plenum on your findings
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© Peter Olaf Looms 2012
Activity 4: Examples
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Use the checklists to analyse the usability of the images in the Indian version of “Who Wants to be a Millionnaire?”
© Peter Olaf Looms 2012
Activity 4: Examples
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Use the checklists to analyse the usability of the images in the Indian version of “Who Wants to be a Millionnaire?”
© Peter Olaf Looms 2012
Activity 4: Examples
40
Use the checklists to analyse the usability of the images in the Indian version of “Who Wants to be a Millionnaire?”
© Peter Olaf Looms 2012
Activity 4: Examples
41
Use the checklists to analyse the usability of the images in the Indian version of “Who Wants to be a Millionnaire?”
© Peter Olaf Looms 2012
Activity 4: Examples
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You can then check the intelligibility of the audio by using the sample of this programme on YouTube!
© Peter Olaf Looms 2012
Activity 4: TV usabilitypostscript
We can use “the Exclusion Calculator”We can use eye-tracking to see how different viewers cope with a given TV programmeWe will soon be able to simulate different kinds of viewers and identify where they have difficulty when watching TV (Dr. Pradipta Biswas, University of Cambridge).
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© Peter Olaf Looms 2012
Visual Impairment Simulation(Early Wet Macular Degeneration + Colour Blindness)
Problem: Insufficient Fontsize for links on left hand side
© Peter Olaf Looms 2012
Motor Impairment Simulation(Movement time prediction for elderly user)
Problem: links are too close Users may click the wrong one.
© Peter Olaf Looms 2012
Cambridge Simulator
Dr. Pradipta BiswasUniversity of Cambridge