360 Trend Reports Info -En

360° TREND REPORTS PROGRAMME & PRICES ‘09

TREND REPORTS

| PROGRAMME 2009: | TREND RESEARCH | p. 4 | TREND REPORTS | p. 5 | FAIR DESCRIPTIONS | p. 6 | PRICES 2009: | SINGLE EDITIONS | p. 9 | YEAR SUBSCRIPTION | p. 10 | TREND REPORTS 2008 | p. 12

| PREVIEW TREND REPORTS | p. 14

| ORDERING | p. 15

4 | PROGRAMME 2009 | TREND RESEARCH

The professionals at VanBerlo Strategy + Design focussedly monitor and register upcoming, influential product developments in various markets and industries, on a continuous base.

FOOD

FMCG

HOME

CONSUMER ELECTRONICS

MOBILITY

PUBLIC DESIGN

PROFESSIONAL

MEDICAL

TREND RESEARCH

5 | PROGRAMME 2009 | TREND REPORTS

Fair agenda and Editions 2009

Trend reports offer actual, global ánd detailed insights in the product developments observed at various international fairs. 11 editions will be published in 2009.

An extremely valuable reference document for business professionals!

TREND REPORTS

CES CONSUMER ELECTRONICS LAS VEGAS 8-11 jANUARY 27 FEBRUARY

ISPO winter MOBILITY MUNICH 1-4 FEBRUARY 25 MARCH

Ambiente HOME FRANkFURT 13-17 FEBRUARY 7 APRIL

ISH HOME FRANkFURT 10-14 MARCH 4 MAY

Salone del Mobile HOME MILAN 22-27 APRIL 17 jUNE

Eurobike MOBILITY FRIEDRICHSHAFEN 2-5 SEPTEMBER 21 OCTOBER

IFA CONSUMER ELECTRONICS BERLIN 4-9 SEPTEMBER 26 OCTOBER

kind + jugend MOBILITY COLOGNE 17-20 SEPTEMBER 4 NOVEMBER

IAA MOBILITY FRANkFURT 10-14 OCTOBER 4 NOVEMBER

Anuga FOOD COLOGNE 10-14 OCTOBER 30 NOVEMBER

Medica MEDICAL DüSSELDORF 18-21 NOVEMBER 8 jANUARY 2010

360° TREND REPORTS FAIR AgENDA 2009 RELEASE DATE

6 | PROGRAMME 2009 | FAIR DESCRIPTIONS

CESThe electronics fair for North America where the latest developments in consumer electronics are presented. Primarily aimed at the US market.

ISPOThe largest sports equipment fair in the world, where the latest winter sports material technologies and trends are presented. Strong focus on snowboards, skis and sports fashion.

AmbienteLeading lifestyle fair in Europe for home decoration, household and kitchen accessories, dinner table accessories, and a growing platform for DAP (domestic appliances).

ISHThe world’s largest lifestyle fair for bathroom decoration, including sanitary fittings and fixtures, tiles and taps.

IHHSThe International Home + Housewares Show in Chicago is the world’s largest homegoods & housewares marketplace, showcasing thousands of new products and designs in four related product expos: clean+contain, dine+design,wired+well, global crossroads.

Salone del Mobile & CucinaThe world’ largest and best-known avant-garde event for interior decoration with the latest concepts in furniture, kitchens, upholstery and furnishings, etc.

MedicaLarge international specialist fair for the full medical field, presenting products and services for hospitals, physical therapy, laboratories, rescue services, etc.

FAIR DESCRIPTIONS

7 | PROGRAMME 2009 | FAIR DESCRIPTIONS

IFAEurope’s largest consumer electronics fair, primarily for entertainment systems (TV, DVD, Audio etc.), with a growing role for innovative concepts.

EurobikeThe international bicycle fair with worldwide bicycle trends, a lot of attention to the bike’s shift from means of transportation to lifestyle element (e.g. mountain bikes).

Kind & JugendThe largest international baby and children’s products fair. Besides presenting care products, interior decoration products and safety seats, there is a growing focus on the development of prams and strollers as lifestyle elements.

IAAThe European car fair on which all major car manufacturers present their product ranges as well as surprising new concepts.

AnugaBesides food and food service trends for the European market also the latest developments in food packaging.

SialLeading international fair for the food professionals, for both the retail and out-of-home segments. Focuses on producers, importers, caterers, etc..

FAIR DESCRIPTIONS

9 | PRICES 2009 | SINGLE EDITIONS

Single editions

Benefits of 360° Trend Reports: Being updated about the developments in a certain industry and market, without spending the time and cost to visit the relevant fair.

In case you did visit a fair, the 360° Trend Report forms an ideal reference document, containing a professional vision on observed trends.

360° PrintBinded book, full colour, dimensions 275x155 mm, 180 pages on average. Price per print copy: € 750Pre-order discountDiscount when ordering before fair opening: 10%

360° Digital (DVD)Delivered as a package, together with a print copy Price per DVD-print package: € 1500Pre-order discountDiscount when ordering before fair opening: 10%

Personalise your 360° Trend Report! When ordering an impression (a number of prints), you have the possibility to include a personal preface in the 360° Trend Report. Specially for your business relations, staff, events,… Price on request and depending on the number of prints.

PRICES TREND REPORTS

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10 | PRICES 2009 | YEAR SUBSCRIPTIONS

Year subscriptions

Benefits: Complete overview of several markets and industries: within and outside your direct product area.

Discounted prices per single edition.

Save on time consuming and costly fair visits!

PRICES TREND REPORTS360° TRENDPRO year subscriptionThe 360° TRENDPRO year subscription entitles you to receive the complete range of 11 editions in 2009:Your savings, per edition: up to 55%

360° TRENDPLUS year subscriptionHet 360° TRENDPLUS year subscription entitles you to receive 7 editions upon choice, from the trend reports programme of 2009: Your savings, per edition: up to 47%

Het 360° TRENDSTART year subscriptionThe 360° TRENDSTART year subscription entitles you to receive 3 editions upon choice, from the trend reports programme of 2009: Your savings, per edition: up to 23%

Trend setter or trend follower?No need to wait until the next fair, to be informed: we also have recent editions from 2008 available for you!

182 | DESIGN TRENDS | PATTERN | PATTERN PALETTE

Mesh new entry

– woven – web– open

Rose is a rose new entry

– typical– old fashioned– real

Blurred new entry

– optic – out of focus– funny mirror

Zen garden new entry

– spiral – circles– order

Relief new entry

– three dimensional – work of art– touchable

Floral market consolidation

– female– sweet– fashionable

Baroque market consolidation

– heavy – over done– decorative

Structural waves new entry

– elevation of pattern – sculptular surface

Candy silver foil new entry

– used – crumpling– vivid

Iconic nature market consolidation

– symbolic– simple– clear

90000206_CUCINA2008_INSIDE_4A.indd 182 06-06-2008 11:30:12

134 | DESIGN TRENDS | COLOUR | BABY BLUE

Miele Haier Miele

90000210_IFA_BINNENWERK_4A.indd 134 13-10-2008 11:14:15

TECHNOLOGY NEWS


29| KITCHEN TRENDS, MILAN | 2008

Bulthaup


198 | BRANDS

Miele presented at Milan FTK their new idea of built-in appliances. Devices like speed and steam ovens, pressure cookers and coffee makers which were designed for new kitchen space where shelving, together with built-in kitchen equipment, runs across the wall - moving from kitchen utility to decorative space.

It’s very clear that kitchen design is the one thing that’s taking the largest step forward. The rule of the kitchen triangle principle is a thing of the past. And once the rules have been broken, everything becomes open to change. Miele is already in the future!

| MIELE


13| IFA | 2008

| YP S2 - mp3 player by Samsung – “the gemstone of sound” inspired by nature


153| IFA | 2008| DESIGN TRENDS | COLOUR | COLOUR PALETTE

Black and red market consolidation

– retro – classic – icon– ‘80s

Violet market consolidation

– cruel – authoritative – cold– dark

Pink market consolidation

– naïve – childlike – sweet– fluffy

Black and neon orange new colour

– retro – ‘80s – strong contrast

Golden orange new colour

– goldish – warm – metallic– matt

Dark yellow new colour

– egg yolk – cake – aromatic– warm


IMPRESSIONSOF THE FAIR


86 | DESIGN TRENDS | SHAPE | ROUND

Pedini Electrolux


141| IFA | 2008| DESIGN TRENDS | COLOUR | vIOLET

Dyson Skull Candy


171| IFA | 2008| DESIGN TRENDS | PATTERN | ORNAMENTAL

Loewe Built


11| KITCHEN TRENDS, MILAN | 2008

| Helix – is one of the newest products by Elica. A new collection is featured with air-purifying system. Also from cooperation with Artemide products like Farsaloa and Filippia combining a new air technology system with lighting


124 | DESIGN TRENDS | MATERIAL | EvA FOAM

Sony Pataco vestel


158 | DESIGN TRENDS | PATTERN | ICONIC FLOWER

TAD Built LG


192 | BRANDS | JURA

On its 560-sqm trade stand, the Swiss company Jura presented its full range of automatic coffee makers. The exclusive Signature Line got most of the attention and was only showed to an expert audience.

Jura’s Signature Line is a concept range as a tryout for possible future products. This is an exclusive concept of automatic coffee makers, which are hand-made using luxurious materials like: rhodium, real wood and leather. In addition to exotic exteriors and new materials, Jura presented another Signature Line feature: a machine decorated with exclusive Swarovski crystals.

Roger Federer is a Jura brand ambassador since 2006.


DESIGN TRENDS| SHAPE

sophisitcated – rounded – stylish


92 | DESIGN TRENDS | SHAPE | TWO PIECES

Philips


GENERAL TRENDS| PIANO BLACK OR PIANO WHITE | RETRO INFLUENCES | CONNECTED CHOICE | | SIZE DOES MATTER | SIMPLICITY OF DESIGN | GREEN IS A MUST | LIFESTYLE |


116 | DESIGN TRENDS | PATTERN | CIRCLES

Lassig Chicco Bellelli

90000212_TRENDBOEK_KIND_EN_JUGEND_4B.indd 116 06-11-2008 09:06:22

86 | DESIGN TRENDS | SHAPE | ROUND

Pedini Electrolux


Recommendation!

Personalise a 360° Trend Report!When ordering an impression (a number of prints), you have the possibility to include a personal preface in the 360° Trend Report. Specially for your business relations, staff, events,…

Price on request and depending on the number of prints.

360° TRENDPRO year subscription11 Editions PRINT € 375011 Editions DIGITAL (DVD-print package) € 7500

360° TRENDPLUS year subscription7 Editions PRINT € 28007 Editions DIGITAAL (DVD-print package) € 5600

Het 360° TRENDSTART year subscription3 Editions PRINT € 17503 Editions DIGITAL (DVD-print package) € 3500

Additional print copies required? Or do you wish to add an extra edition to your subscription? Price per additional print copy: € 150 Adding an extra edition to your subscription:Extra edition PRINT € 400Extra edition DIGITAL € 800

YEAR SUBSCRIPTIONS

12 | PRICES 2009 | YEAR SUBSCRIPTIONS

13 | PRICES 2009 | TREND REPORTS 2008

TREND REPORTSEditions 2008

Trend setter or trend follower?No need to wait until the next fair, to be informed: we also have recent editions from 2008 available for you!

Receiving an edition 2008 for free? See page 17 for an introduction offer!

CES LAS VEGAS ’08 CONSUMER ELECTRONICS TRENDS ’08-‘09

ISPO WINTER ’08-’09 MOBILITY TRENDS ’08-‘09

AMBIENTE FRANkFURT’08 HOME TRENDS ’08-‘09

IHHS CHICAGO ’08 HOME TRENDS ’08-‘09

SALONE DEL MOBILE MILAN ’08 INTERIOR / HOME TRENDS ’08-‘09

CUCINA MILAN ’08 kITCHEN / HOME TRENDS ’08-‘09

IFA BERLIN ‘08 CONSUMER ELECTRONICS TRENDS ’08-‘09

EUROBIkE FRIEDRICHSHAFEN ‘08 MOBILITY TRENDS ’08-‘09

kIND + jUGEND COLOGNE ’08 MOBILITY TRENDS ’08-‘09

SIAL PARIS ’08 FOOD TRENDS ’08-‘09

360° EDITIONS ’08 – ’09

360° EDITIONS ’07-’08 (BIENNIAL FAIRS)

ISH FRANkFURT ’07 HOME TRENDS ’07-08

ÍAA FRANkFURT ‘07 MOBILITY TRENDS ’’07-08

ANUGA COLOGNE ‘07 FOOD TRENDS ’07-‘08

MEDICA DüSSELDORF ‘07 MEDICAL TRENDS ’07-‘08

17 | ORDERING

ORDERINgIntroduction offer:

When ordering a TrendPro or TrendPlus subscription 2009, you receive 1 edition 2008 for free!

You have a free choice out of the editions 2008 on stock.

Ordering is possible in following ways:Send an e-mail to [email protected]. Indicate the year subscription that you wish to order (TrendStart/TrendPlus/TrendPro) or if you are ordering

one edition, or two, indicate ‘single editions’ (or ‘two editions’).2. Describe the edition(s) of your choice.3. Indicate whether you are ordering PRINT books or DIGITAL (DVD-Print package).4. Give our name, company and postal address to which you wish to receive your ordered 360° Trend Reports

and invoice.

Or Call +31(0)6-27650306 to put your order.

What can you expect following to your order?You will receive a confirmation of your order and invoiced amount by e-mail, from ZZZinnovation.VanBerlo will take care of your delivery and sends you the invoice. Payment within 30 days.

I VanBerlo Productions I in partnership ZZZ innovation, 360° Marketing Agent I

360 Trend Reports Info -En

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