360° Paid Social! By Marty Weintraub

#SocialPro #XXa @MartyWeintraub

360° PAID SOCIAL! !SALES, INFLUENCERS & FILTERED FOLLOWS


Sell & List Build With Psychographic Targeting


1.  Sell With Internet-Wide With Psychographics 2.  Influencer Distribution Redefined 3.  Segment Retargeting By Social Cookie Pools

1,2,3 Takeaways

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1. Sell W Social Psychographic Data

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PAST MAINSTREAM CHANNELS


1. Sell With Psychographics / Targetin

#SocialPro #XXa @MartyWeintraub MONEY BEHAVIORS

$ $


1. Sell With Psychographics / Targeting



•  Playing •  Buying •  Selling •  Going to •  Trying •  [KW] with •  Spending time •  Traveling with •  Traveling to •  Watching •  Attending •  Visiting •  Touring •  Shopping for


Love: Adoration, Affection, Arousal, Caring, Charm, Desire, Longing, Lust, Passion, Warmth Anger: Ferocity, Fury, Rage, Outrage, Hostility, Wrath, Pain

Short EMO Words!


Potent Financial Qualifiers



*New* “Liquid” Assets!


Dual Root Personas


Behavior + Class


1. Sell With Psychographics / Ad Unit


2. Influencer Distribution

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Multiple Occupational Psychographic Approaches


Multiple Psychographic Tactics, Persona “ROOTS”


Influencer: Job Title-Root


Sportswriters: Job Title AND Interest AND Income


Snarky Business Traveler Critic Pros


50 Million Funny People


Bloggers: Interest-Root


Business Marketing Bloggers


2. Segment Retargeting By Social Cookie Pools

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Team Curated, Owned-Audience Cookie Pools For Performance Marketers To Exploit

2. New Expectations For Social Marketers/Owned-Audiences


Audience As Retargeting Metaphor

Audience Cookie Pools


“Owned Audience” Cookie Pools Are Brand Assets


Curate Lists As Valuable Brand Assets “Owned audiences”

2. New Expectations For Social Marketers/Owned-Audiences


Conversion


1.  Sell With Internet-Wide With Psychographics 2.  Redefine Influencer Marketing 3.  Segment Retargeting By Social Cookie Pools

1,2,3 Takeaways

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money


MONEY


\

Can’t Make Money With Social?


$ Must integrate $ $$

$ $


[email protected]


THANK YOU


THANK YOU!

JOIN US @SMX WEST SAN JOSE, CA

MARCH 1-3, 2016

360° Paid Social! By Marty Weintraub

Marketing

Transcript of 360° Paid Social! By Marty Weintraub