'33 things I know about Art Direction'
139
-
Upload
david-bell -
Category
Education
-
view
82.381 -
download
0
description
Things that might just help young creatives
Transcript of '33 things I know about Art Direction'
3. Never stop feeding your mind.
1. Books Kinokuniya www.kinokuniya.com
2. Magazines Directory www.directnewideas.com
3. Sites & Blogs Direct Daily www.directdaily.com
3. Never stop feeding your mind.
6.Don’tpolish turds. Move on.
7.Does it smell?
Smell
Sight
Touch
Sound
Taste
Touch, smell and sight
9.Work with the best. And let them do their best.
11.Take the time to learn origami.
Singapore
USA
15.Grids are good.
The Divine Proportion and the theory of composition
PHi – The Golden Section
16. Love type, and learn how to care for it.
16. Love type, and learn how to care for it.
17. Join the design community
20. Inspiration
is all around
you.
Keep it safe.
21.“If it looks right. It is right.”
Robert Waters
Find a different view.
22. Colour is your secret weapon.
vibration
motion
emotion
22. Learn the rules. And then how to break the rules.
But don’t do this.
Illegible body copy
Poor photography
Crowed layout
Dominant branding Confused CTA
Over use of colour Negative headline
24.Have another creative outlet.
25.Keep an eye on the very best in online design.
26.Avoid these visual cliches.
The exception
The exception
The exception
27. Who saw Annie? ANNIE LEIBOVITZ: A PHOTOGRAPHER’S LIFE 1990 – 2005
28. Always have the product on your desk.
29.Don’t be afraid of white space.
30. Follow the leaders.
31. What to show Don.
1. Be on time, be enthusiastic and positive. Be yourself.
2. Your Book:
Begin with a great idea and end with an even better one.
3. You’re an Art Director, Presentation is very important.
Portfolio vs iBook vs iPad2 (Don is a writer, consider your audience)
4. BE BRUTAL:
Three great ideas, always beats thirty three average ones.
5. Turn great ideas, into great campaigns.
6. Show a good range of work. Multi channel and brands.
7. Always adapt your book for your audience and rehearse
your presentation. (It really helps)
8. Show at least one fully art directed campaign.
9. Talk about your creative interests outside of advertising.
10. Listen carefully to all the feedback and
advice. Act on the pieces that feel right or you
keep getting.
32. Never forget.
‘Big ideas are your last legal means of an unfair creative advantage.’
33.Love your job.
