The best of the 33 things I know about Art Direction
159
David Bell Executive Creative Director - MercerBell
-
Upload
david-bell -
Category
Marketing
-
view
899 -
download
9
description
The 2014 presentation for students of ADMA's Creative School. This is the best of the previous workshop presentations '33 things I know about Art Direction' and 'The next 33 things I know about Art Direction' David Bell August 2014
Transcript of The best of the 33 things I know about Art Direction
David Bell Executive Creative Director - MercerBell
3. Be a creative sponge
Never stop
feeding your mind
www.directnewideas.com
www. creativity-online.com
4. Look beyond your screens
for inspiration
Look up for
inspiration
This old sign is still live
today on Sydney’s busiest
shopping mall.
And look
down for
inspiration
Look
inside for
inspiration
5. Inspiration is all around you
Write it down, sketch it, snap or scan it
6.Always
have the product on your desk
7.Ever wondered why
artists have so
many different brushes?
Free your thinking.
If you get stuck,
then work with a
different pen
This is awesome This is tricky This is shit I’m shit This might be okay This is awesome
8 . S i m p l e i s a l w a y s b e s t .
8 . S i m p l e i s a l w a y s b e s t .
And don’t fear white space
If the idea has
an unreal twist,
use illustration
to help bring it
to life
12. Reflect your ideas
13. Is there an idea in the logo?
Or on the bottle?
14. Visualise the benefit
15. A quick and easy
way to grab attention
Flip the image
16. Maintain eye contact
Sharbat Gula was the subject of Steve McCurry's "Afghan Girl."
Avoid having the person looking out of the layout.
Alberto Korda Havana 5 March 1960
18. Select your shots carefully
And crop
with care
19.Avoid visual cliches
The exception
Versatility
The exception
Family
The exception
20 more visual cliches to avoid
20. Opposites always
attract attention
Helvetica
21.Grids are good
The Golden Section and the theory of composition
1505
2014
22.Designing by the rule of thirds
23.“If it looks right,
it is right” M
r. Robert Waters
My High School Art Teacher
Try another view
goodtypography.tumblr.com/archive#
25.Use visual type
26.Don’t annoy
your Copywriter (or t
he reader)
If your poor design reduces readability, then expect the worst to happen.
www.stcsig.org/mgt/docs/readabilit
y-kiss.pdf
27. When to let the headline do the talking
28. Colour
The Art
Director’s
secret weapon
desire
motion
emotion
29. Simple ideas in living colour
30.Take the time to learn origami
www.adsoftheworld.com/media/
dm/cocacola_fm_magazine_ampl
ifier
32.What to show Don
1. Be on time. Be enthusiastic, positive and be yourself.
Visit Don’s site and have three questions to ask him about the job.
2. Begin with a great idea.
And end with an even better one.
3. Turn good ideas, into great campaigns.
4. BE BRUTAL:
Three great ideas, always beats
thirty three average ones.
5. Remember you’re an Art Director, so presentation is extremely important
Portfolio Vs iBook Vs iPad?
(Don was a copywriter, so always consider your audience carefully)
6. Show a wide range of work across multiple channels, products and brands
7. Always adapt your book for your audience and rehearse your presentation.
8. Show at least one fully Art Directed campaign.
9. Talk about your creative interests outside of advertising.
10. Listen carefully to all the feedback and act on the advice that feels right for you.
33. Only work with the best
David Bell Executive Creative Director - MercerBell
www.slideshare.net/Reosurfer/33-things
-i-know-about-art-direction
See the first
‘33 things...’
presentation on
slideshare.
