3 tips for recruiting transfer students
17
3 Tips Recruiting Transfer Students Slide 1 3 Tips Recruiting Transfer Students
-
Upload
higher-education-marketing -
Category
Education
-
view
2.394 -
download
0
description
Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or else relegated to somewhere in the nearly hidden back pages.
Transcript of 3 tips for recruiting transfer students
3 Tips Recruiting Transfer Students
Slide 1
3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 2
1. Targeted messages in marketing efforts2. Unique orientation and transition services3. Ease Transfer Credit process
Overview
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 3
Since transfers are further along than incoming freshmen in terms of credits and life experiences, they require unique services to successfully meet their needs.
Many students considering transferring look to school websites for answers, so it is imperative that these resources are clearly available.
1. Targeted messages in marketing efforts
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 4
Targeted communication efforts should therefore integrate a more sophisticated blend of rational argument and emotional appeal, answering non-traditional student concerns: child care Housing Employment campus adjustment tutoring resources study skills mentoring peer counseling.
1. Targeted messages in marketing efforts
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 5
Thus far U.S. universities have led the way in targeting the transfer student market, with cost and accessibility prominent reasons why community colleges are more popular than ever.
In recent years there have been greater efforts to build relationships between colleges and universities in Canada but there remains much confusion regarding credit transfers, and many students and their guiding sources are uninformed about existing possibilities.
1. Targeted messages in marketing efforts
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 6
Example: Walden University's home page features : A tasteful scrolling display of testimonials, including a specific call-
to-action for transfer students. The Admissions section features a prominent "Degree
Acceleration" section Clicking on Transfer Credits brings an appealing offer to transfer up
to 50% of required program credits with a free transfer of credit evaluation.
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 7
While transition and retention programs are plentiful for first-year students, few exist specifically for transfer students - taking the freshman approach and slapping "transfer" on the title won't work.
Transfer students often face issues involving both academic and social concerns, including: faculty-student interaction campus navigation available services.
2. Unique orientation and transition services
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 8
Institutional leadership is required to declare your eagerness to accept these students, with dedicated admissions staff trained to guide the transition to a different culture and limit "transfer shock."
Giving transfer students priority registration will help them overcome the challenges of entering programs that may be already closing.
2. Unique orientation and transition services
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 9
Consider the characteristics of your transfer student population in terms of demographics and academic backgrounds to best address their needs.
Even commuting adult students with other family and work responsibilities value campus involvement, and special social programs can encourage integration and motivation, while being a recruitment tool.
2. Unique orientation and transition services
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 10
Facilitating transitions with counseling, tutoring and non-traditional student services will increase the potential for:
persistence retention graduation
2. Unique orientation and transition services
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 11
Example: The University of Waterloo provides exclusive orientation activities for transfer students with a live chat option to gain valuable advice from upper-year students.
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 12
The number of articulation agreements between Canadian colleges and universities have been steadily increasing over the past decade.
Transfer agreements whereby college grads receive specified transfer credits that reduce their requirements for a university degree are becoming more common, though recent research suggests that many students are unaware or unclear about these opportunities.
3. Ease Transfer Credit Process
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 13
Transfer students are often left to negotiate credits one-on-one with admissions staff with inconsistent results.
Admission processes often lack transparency and the perceived complexity of transferring evidently prevents many students from attempting this path.
3. Ease Transfer Credit Process
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 14
Transfer credit promotion can provide an incentive to the significant population of adults who have earned some postsecondary credit but for one reason or another haven't completed their degrees.
Many universities seem to incorrectly assume that applicants are aware of transfer credit options and do not emphasize this in marketing materials.
3. Ease Transfer Credit Process
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 15
Universities that make it easier to understand the transfer process and provide transfer credits will be at a competitive advantage for this enrollment source.
3. Ease Transfer Credit Process
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 16
Example: The University of Manitoba provides a Transfer Credit option in their Admissions section with several resources, including an impressive Transfer Credit Equivalencies database, which displays an extensive pre-application equivalency review according to the institution and subject transferred from.
Source: Higher Education Marketing – 3 Tips Recruiting Transfer Students
3 Tips Recruiting Transfer Students
Slide 17
Questions?1.514.312.3968 [email protected]
Visit our Website: Higher Education Marketing
FOLLOW US ON FACEBOOK
FOLLOW US ON LINKEDIN
FOLLOW US ON TWITTER
FOLLOW US ON PINTEREST
FOLLOW US ON GOOGLE+
