3 NPRD Pres Sept15

8/8/2019 3 NPRD Pres Sept15

1/26

National PhilHealth

Registration Day

Communication Plan


2/26

Rationale

UNIVERSAL HEALTH CARE is the centerpiece of

P-Noy Administrations health agenda

P-Noy declared in his inaugural address declaredSERBISYONG PANGKALUSUGAN,

TULAD NG PHILHEALTH, PARA SA LAHAT,

SA LOOB NG TATLONG TAON

P-Noy ensured in his first State of the Nation Address

that PLANS FOR IMPROVING PHILHEALTH

CAN NOW BE WITHIN REACH.


3/26

Rationale

P-Noy emphasized to REACH FAMILIES THAT MOST

URGENTLY NEED ASSISTANCE and raise an estimated

PhP 9 BILLION ANNUALLY to provide health care coveragefor 5 million poor Filipinos.

Figures from the DSWD National Household Targeting System

boil down to 4.1 MILLION FILIPINOS as true indigents

who desperately need access to quality healthcare.


4/26

Rationale

And to complete the picture

of universal health care within three years,

the self-employed or the so-called

INFORMAL SECTOR also need to be enrolledin PhilHealth AS INDIVIDUALLY PAYING MEMBERS.

The Department of Health is looking for the

FULL IMPLEMENTATION OF THE EXCISE TAX LAW

on tobacco and alcohol, subject to adjustmentevery two years from 2005 to 2011 which can be used

to subsidize premiums of the true indigents


5/26

Communication Problem

P-Noy Administration outlined clear solutions

to universal health care but is still uncertain

on where and how to get the needed money

to subsidize the premium of the true indigents.

The informal sector may not be obliged to pay regularly

their contributions because health insurance

is the least (or not in the list) of their priorities.

Communicating the importance of PhilHealth

and getting people to get listed or enrolled

and consistently pay their contributions

need a long-term plan.


6/26

Objectives

Make PhilHealth a common household byword

and its membership a family necessity, just like

owning and maintaining a cellphone

Announce the National PhilHealth Registration Dayon October 2 in designated areas nationwide

Motivate non-members who have the capacity

to pay the regular contributions to enroll

by explaining the benefits in a simple,light, and even humorous way

Enjoin partners in mobilizing resources

and ensuring universal health care coverage.


7/26

Target Audiences

PhilHealth Non-Members

Government Stakeholders(PhilHealth, DOH, DILG, DSWD, DepEd, DOF, BIR, LGUs, Congress)

Non-Government Stakeholders(Business Sector, Congress Lobbyists, Tobacco Control Advocates)

Media Organizations


8/26

Messages & Strategies

POLITICAL

1. The P-Noy Administration is committed to make

health services accessible to all Filipinos, especiallythe poorest of the poor, in three years.

2. Public-private partnership is necessary to bring health

services closer to the people.

3. Enhance existing tax policies to ensure considerable

portions of the tax go to PhilHealth coverage.

(Media Relations and Lobbying Activities)

Prior to October 2


9/26

Messages & StrategiesTACTICAL

1. October 2, 2010 is designated as the first National

PhilHealth Registration Day at designated areas

nationwide.

2. PhilHealth non-members in the informal sector are enjoined

to enroll in PhilHealth and are required contribution of at

least Php 300 for a quarter or Php 1,200 for a years

payment at any accredited collecting partners nearest

them.

3. All qualified true indigent Filipinos nationwide will be

registered and their annual premiums will shouldered

by national or local government and other sponsors to pay

in behalf of the LGUs.


10/26


TACTICAL

4. Registration is also open to existing contributors who

who have no cards can update and check their recordin PhilHealth.

(Press Releases/Conferences/Coverages

Radio Plugs, Print Ads and Collateral Materials)


11/26

Communication Handle


12/26

Instructional

Material

PROPOSED


13/26

Collateral MaterialsPROPOSED


14/26



15/26



16/26


Agency Logo


17/26


THEMATIC

1. PhilHealth is a basic necessity of every family.

2. PhilHealth is a good investment. Your low and consistent

contributions will ensure access to health services for you

and your dependents.

3. PhilHealth is good health when you need it the most.

(TV Advertisement, Radio Plugs, Komiks, Leaflets)

After October 2


18/26


THEMATIC

1. PhilHealth is a basic necessity of every family.

2. PhilHealth is a good investment. Your low and consistent

contributions will ensure access to health services for you

and your dependents.

3. PhilHealth is good health when you need it the most.

(TV Advertisement, Radio Plugs, Komiks, Leaflets)

After October 2


19/26

What NCHP & PhilHealth Can Commit

Production of 30-second Radio Ad

Airing ofRadio Ad

NCHP Existing Contract 30-Second in:

DZMM(6 +1 spots between 5:30 - 7:30 am and 10:30 am 4:00 pm)

DZBB (6+ 1 spots between 5:30 7:00 am)

DZRH (6 +1 spots between 5:00 - 9:00 am)

DYHP - Cebu (6+ 1 spots between 6:00 7:00 am)DZRZ - Zamboanga (6 +1 spots between 6:00 - 7:00 am)

BOMBO RADYODXMF - Davao (6+ 1 spots between 6:00 9:00 am)

DXIF - CDO (6+ 1 spots between 6:00 9:00 am)

DYFM - Iloilo (6+ 1 spots between 6:00 9:00 am)

DYWB - Bacolod (6+ 1 spots between 6:00 9:00 am)+ Bonus Stations (Tacloban, Cebu, Roxas, Kalibo, Butuan, GenSan,

Marbel, Manila, Dagupan, Lucena, Davao)


20/26


PhilHealth Existing Contract 30-Second in:

DZRH (6+ 1 spots between 5:30 7:00 am)

DWIZ (2 spots Fri, merchandizing plugs, 20 days/month) spots Mon-Fri, 5 spots Sat, 1 spot Sun)

DZMM(1.97M worth of airtime from Sept 20-Oct 1)

DZBB (1.57M worth of airtme from Sept 20-Octo 1)

3M worth of palcements for unlocking in:DWWW, DZRM, DZRV, DZBB, DZRJ-FM, DWIZ

MRT Radio

Placements of Print Ads & Advertorials

PhilHealthBroadsheets (Manila Bulletin, Philippine Star)

Tabloids (Peoples Journal, Tempo)

NCHP

Broadsheets (Philippine Daily Inquirer, Manila Standard)

Tabloids (Abante, Bulgar)


21/26


Smart Communication Services

Tarpaulin Backdrop, Banners

Posters

Stickers

Footer Ads

Electronic Billboard Ad

Radio/TV Guestings of Spokespersons(Sec. ETO, USec Lozada, ASec Bayugo, Dr. Oliveros, Dr. Rey Aquino, Mr. John

Basa)

Press Conferences / Media Coverages of Event


22/26


After October 2

Production of 1 TV Ad(NOTE: Radio may have the reach, but TV has the impact)

Airing of TV Ad(NOTE: Dependent on COBAC approval of NCHPs current request

for procurement of ad placement)

12-page Komiks


23/26

What We Need

from the Task Force

Tarpaulin Streamers (3x6) 2,000 pcs P 600,000

Posters 50,000 pcs P 600,000

Stickers 50,000 pcs P 400,000

LeafletsFAQs 50,000 pcs P 250,000

Benefits (True Indigents) 50,000 pcs P 250,000

Benefits (Informal Sector) 50,000 pcs P 250,000

Stickers 50,000 pcs P 400,000

T-shirts 1,000 pcs P 150,000

GRAND TOTAL P2,500,000


24/26


25/26

NPRD Sites:

Initial List

1. Manila (Baseco Elem. School)

2.Caloocan (North City Hall)

3. Quezon City (Amoranto Sports Complex & Payatas Cov. Court)

4. Pasig (Pasig Sports Complex near City Hall)

5. Taguig (Auditorium near City Hall Brgy. Tuktukan)

6. Valenzuela (Valenzuela Convention Ctr.)

7. Pasay (Cuneta Astrodome) for confirmation

8. Las Pias (Verdan Covered Court)9. Muntinlupa (Muntinlupa Sports Complex) for confirmation

10. Marikina (Marikina Sports Complex)

11. Mandaluyong (Mandaluyong City Hall)

12. Paranaque (Paranaque San Antonio Gym)

13. San Juan (San Juan Central Gym)

14. Pateros(Municipal Hall)

15. Malabon/Navotas(Malabon Amphitheater)16. Makati (Makati City Hall Quadrangle) for confirmation


26/26

PHILHEALTH SABADO

We need volunteers.

we need your support

3 NPRD Pres Sept15

Documents

Transcript of 3 NPRD Pres Sept15